Rightlander Limited appoints seasoned digital marketing leader Sarafina Wolde Gabriel as Chief Strategy Officer, marking a new era of strategic expansion and innovation for the global compliance and risk management solutions provider.

Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).

In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.

“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”

Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.

Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”

A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.

Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.

In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.

Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.

The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.

For more information on Rightlander Limited and its comprehensive range of services, visit www.rightlander.com.

Leading iGaming operator ComeOn Group announced the launch of Nordic Ruby Lounge, a new bespoke Live Casino environment from their Ruby Lounge portfolio. The live casino studio offers a local touch for a native customer entertainment experience and will be available to the Group’s core markets. Nordic Ruby Lounge taps into customisation and personalisation by offering a Scandinavian style live casino environment with native live dealers for a top of the line local customer experience.

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are extremely happy to see Nordic Ruby Lounge take things to the next level with our live casino offer. Our Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality. For us, the launch of Nordic Ruby Lounge is a great milestone and with that said we are looking forward to seeing Nordic Ruby Lounge succeed and take things up a notch.”

Nordic Ruby Lounge is a part of the Group’s Ruby Lounge portfolio, which was launched early 2022 with a strong premium brand identity statement for an exclusive and safe entertainment experience. Ruby Lounge is a live casino studio with a “brands within brands” approach that offers live Blackjack and Roulette tables served by ComeOn’s team of dedicated live dealers.

The customised and personalised touch makes Nordic Ruby Lounge a one of a kind live casino product, setting the standards high against main competitors in the industry. Live casino is a strategic focus for ComeOn Group, making the launch of Nordic Ruby Lounge a great milestone in their growth track.

Independent slots studio Thunderkick is setting its sights on the Latin American market after going live in Mexico with Rushbet, an online casino and sportsbook operated by Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a U.S. based company.

Players in Mexico will now be able to enjoy the provider’s renowned portfolio of games, including Midas Golden Touch, Esqueleto Explosivo 2 and Carnival Queen.

Rushbet is a proven and respected online casino and sportsbook in the Mexican market, being named as the best sportsbook operator of the year at 2021’s SBC Latinoamérica Awards and boasting the largest collection of games in the region.

The agreement marks Thunderkick’s first entry into Latin America, a key market within the industry. It follows recent deals with Germany’s Interwetten and the UK’s Jumpman Gaming, signalling worldwide expansion and upwards growth for the studio.

Fredrik Ekholm, Head of Sales at Thunderkick said: “We’re thrilled to be expanding into Latin America with Rushbet, one of the market’s most exciting and renowned operators.

“Not only is the LatAm market a key focus for us, but this partnership will also see more players than ever enjoying our fantastic collection of games. We’re excited to see what Rushbet’s player base thinks!”

Richard Schwartz, CEO at RSI’s Rushbet said: “Thunderkick has a truly innovative portfolio of slots that we’re delighted to be bringing to Rushbet. Their approach to slot-making is refreshing and we fully expect our players to enjoy the entertaining games.”

“We have every confidence that this partnership will be a successful one, and we’re honoured to be welcoming Thunderkick to Latin America.”