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AvatarUX’s latest release PopRocks™ bursts on to the scene

Zoltan Tundik

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AvatarUX becomes latest YG Masters studio to select revolutionary GATI technology
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Cutting-edge game developer’s new title in partnership with Yggdrasil features innovative PopWins™ mechanics

Games design studio AvatarUX is back with a bang to deliver its latest video slot, PopRocks™, the debut title in its PopWins™ series and the second in its partnership with Yggdrasil and the YG Masters programme.

With up to 33,614 ways to win, this awesome game is ready to take the gaming sector by storm.

The second release from the rising star, AvatarUX’s PopRocks™ unleashes mystical gems with arcane powers that pop and multiply, expanding to a maximum win potential of 72,188x bet.

PopRocks™ is the first game to use the innovative new PopWins™ mechanics, where winning symbols ‘pop’ and are replaced with two new symbols and expanding reels, giving players the chance of epic wins.

AvatarUX is an original partner studio of the YG Masters programme which allows independent studios to develop content on Yggdrasil’s platform and in partnership with the supplier. PopRocks™ is AvatarUX’s second title launched through the partnership, following the successful release of Lilith’s Inferno last year.

Marcus Honney, Managing Director at AvatarUX, said: “We’re thrilled to announce the release of PopRocks™, the first title featuring our innovative PopWins™ mechanics.

“Immersive gameplay, cutting-edge design and bringing excitement to the market is what we pride ourselves on, and with its state-of-the-art technology, PopRocks™ is a fantastic addition to any offering and is sure to keep players coming back for more.

Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said: “Our YG Masters programme adds significant business strategy value for our connected partners, and this innovative new title from AvatarUX perfectly showcases our aim to enhance our existing portfolio with innovative quality content from third-party studios.”

Yggdrasil’s YG Masters programme has recently been updated to form an integral part of the supplier’s new business division, Yggdrasil Franchise, which further cements its position as a global publisher of casino content through IP licensing.

eSports

Team Vitality Reveals Paris Saint-Germain Handball Legend Bruno Martini as Esports General Manager

George Miller

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Team Vitality Reveals Paris Saint-Germain Handball Legend Bruno Martini as Esports General Manager
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Ex professional olympic handball player Bruno Martini joins Team Vitality following a decorated eight year tenure as General Manager at Paris Saint-Germain. Martini will build a new performance structure for all Team Vitality players across all its powerhouse rosters

Leading global esports organisation Team Vitality is pleased to reveal Bruno Martini as its new Esports General Manager. Martini is an ex professional handball player who represented France twice in the olympics as well as winning two World Championships with the French National team. He joins Team Vitality following over eight years as General Manager of the Paris Saint-Germain (PSG) handball team. Martini’s arrival marks the further evolution of Team Vitality’s groundbreaking approach to performance, providing its players with world class personnel and facilities across Europe. The former international goalkeeper will lead the performance infrastructure across all of Team Vitality’s rosters.

Bruno Martini joins Team Vitality following a hugely successful career as General Manager of the PSG handball team, overseeing its transition from Paris Handball to becoming one of the top performing teams in Europe. Under his leadership, the PSG team has won 17 titles, and set numerous national and international records. Martini brings a wealth of experience training top traditional athletes and managing an elite sports organisation.

Team Vitality has brought Martini onboard to oversee its player performance philosophy and program, incorporating physical and mental wellness, including lifestyle factors such as sleep cycle, nutrition and stress management. Martini will be based in Paris and work across both V.Hive and V.Performance, Team Vitality’s training facility in the iconic Stade de France. He will also travel with players for major events, and spend time in Berlin working with the LEC and LFL teams.

Team Vitality is home to eight international esports teams competing at the highest level across seven of the world’s biggest games including CS:GO, League of Legends, FIFA, Rocket League and Rainbow Six: Siege. Martini’s role will be to work with all Team Vitality players, including the #1 ranked CS:GO player in the world Mathieu “ZywOo” Herbaut, leveraging his traditional sports expertise to improve player performance in and out of the game.

“There are so many important factors to performance, team spirit, fitness, mental health support, etc. and what’s essential is that our players are convinced that this will make them play better, and play better as a team,” said Bruno Martini, Esports General Manager, Team Vitality. “This is my first role in esports, and I was hugely impressed by the Team Vitality brand and the infrastructure they already have in place. I’m very excited for this new challenge of bringing my experience in building performance structures around professional sportsmen to esports players.”

“We take performance incredibly seriously at Team Vitality, of course in-game, but our players are professional competitors, and to perform at the highest possible level we need to give them every advantage, said Fabien “Neo” Devide, President & Co-Founder, Team Vitality. “I was looking for former professional sportsmen with experience in management, and I couldn’t have hoped to find someone with a resume as impressive as Bruno’s. I cannot wait to see what he brings to Team Vitality,”

 

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Zitro Digital and Oryx Gaming Form New Alliance

George Miller

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Zitro Digital and Oryx Gaming Form New Alliance
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Global gaming supplier Zitro has partnered with leading iGaming platform provider and content aggregator ORYX Gaming to add its growing games portfolio to ORYX Hub.

Through the deal, Zitro’s content will become available to ORYX’s extensive network of operator partners across the globe via ORYX Hub, a platform featuring 10,000+ casino games from 100+ providers.

Zitro Digital offers a wide range of popular online content including world leading video bingo games and player favourite slot titles.

Sebastián Salat, CEO of Zitro, said: “Accelerating the growth of our digital business is one of our main goals to further position Zitro as a leading global gaming provider. We are immensely excited about this new collaboration with ORYX Gaming, which will broaden our reach and will significantly benefit all stakeholders while giving more players access to our high-quality games that provide a fun and exciting experience.”

Matevž Mazij, Managing Director of ORYX Gaming, said:  “ORYX Hub offers one of the most extensive portfolios of online gaming games on the market and we are always looking for fresh new content to add. With Zitro, we have found an excellent game supplier, with outstanding performance in both online and land-based markets. Zitro’s cutting-edge technology combined with the great team of people in the business creates the perfect environment for a successful alliance.”

 

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy

George Miller

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy
Reading Time: 2 minutes

 

This month marked the official entry of FashionTV Gaming Group into the Italian market with the launch of an exclusive FashionTV-branded slot, 3Diamonds. The slot was created with leading Italian content provider Espresso Games and proposed on the market by Sisal, the country’s premier operator. FashionTV Gaming Group continues to shake up the online gaming industry with its ‘Brand to Business’ model, backed by the FashionTV global network of two billion viewers.

3Diamonds slot is a first-of-its-kind in the market with sophisticated visuals and ultra-slick gameplay that capture the essence of the FashionTV brand, while the Espresso Games patented jackpot model is set to offer Sisal players a truly thrilling experience.

Commenting on the launch, FashionTV Gaming Group’s Commercial Director, Pamela Galea Preca, said: “The Italian market has huge potential for us. Fashion, lifestyle and luxury are synonymous with Italy, and we are thrilled to be entering the country with one of its leading operators, Sisal. Our partnership with Espresso Games and Sisal has yielded a fantastic new addition to the ‘FashionTV Gaming World’, and we look forward to working together further to bring the FashionTV-branded luxury line of products to players across Italy.”

Max Rizzo, CEO of Espresso Games, added: “Since cementing our partnership in June 2020, we have found in FashionTV Gaming Group a partner with clear ideas and an exciting vision. It has been an interesting challenge for us to translate such a huge brand into a unique and imaginative new slot, and we are delighted that Sisal took this game to market.”

Sisal has exclusivity for the launch of the 3Diamonds FashionTV slot in Italy. Marco Bedendo, Gaming Machines & Online Casino Managing Director at Sisal commented: “Espresso Games is one of the main providers integrated into our new Online D-Box proprietary content aggregator platform. We are delighted to be the first to exclusively launch the 3Diamonds slot by FashionTV Gaming Group, which represents something new for the Italian market, pursuing our philosophy of offering our customers a diverse and innovative product offering”.

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