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Kalamba collaborates with Twitch streamers and Wildz Casino in industry first

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CasinoTest24 wins chance to co-develop new Kalamba slot game
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Malta and Krakow-based slots supplier Kalamba Games is launching a new competition in conjunction with Wildz Casino and eight selected Twitch streamers to design a new slots game.

The cooperation marks the first time a slots supplier has teamed up with a casino to leverage the Twitch streaming platform in this way.

Running between 27th April, and 10th May, the competition will see eight Twitch streamers compete to land the single biggest win on any of Kalamba’s extensive back catalogue of games. The lucky winner will be invited to work with the Kalamba studio team and give their input on the development of a slot game.

Tamas Kusztos, Head of Sales and Account Management at Kalamba said, “We’re always seeking to innovate at Kalamba and this collaboration is the first of its kind in the industry to our knowledge.

“Getting feedback from our partners is incredibly valuable; and working with a great casino such as Wildz and all our streaming friends will not only be informative, but will also be great fun. We very much look forward to seeing what kind of game comes out at the end of this process and I’d like to wish all our streamers the best of luck in the competition.”

Melanie Hainzer, CMO at Wildz said, “Wildz has a long track record of successful collaborations with multiple streaming partners. Our ability to resonate with a large portion of our players through ‘real time’ action and entertainment is something we take pride in, and we intend to remain at the forefront in this aspect.

“Partnering up with Kalamba and embarking on an industry first journey is everything Wildz is about. Who better to design a game than a tenacious, proven slot provider with plenty of great content. Add to that input from a streamer who plays endless hours of all of the best titles and releases – the end product will, I am sure, be fantastic. Let the games begin!”

 

The list of streamers taking part is as follows:

http://twitch.tv/casinotest24

http://www.twitch.tv/slotroom247

http://www.twitch.tv/slotspinner

https://www.twitch.tv/vihjeareena

https://www.twitch.tv/jarttu84

https://www.twitch.tv/jugipelaa

https://www.twitch.tv/shirox1980

https://www.twitch.tv/algearbethunter

Industry News

Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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