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Namibia Based “Allbet” Expand From Retail To Include Online With BtoBet

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Namibia Based “Allbet” Expand From Retail To Include Online With BtoBet
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BtoBet is pleased to announce that African operator “Allbet” has now expanded its operations to also cover the digital channels. In late October last year, the leading iGaming platform provider had announced its agreement with the Namibia based operator, that saw Allbet integrating BtoBet’s Neuron technology across its whole retail network.

Allbet’s management have now also opted to make use of the Neuron technology to rollout their betting offer across all online channels. Through this expanded deal Allbet will now be able to deliver a more player-centric betting experience across all its interconnected channels.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, expressed her satisfaction regarding the bolstered partnership with Allbet. “We anticipate further collaboration with Allbet as we assist them in not only increasing their potential market share, but to ultimately deliver a player-centric betting experience no matter the channel, medium, or device used. We look forward to assist the Allbet team in transforming their non registered customers into registered players through the rapid registration process integrated in our new retail solution. This I am positive will ensure a more diversified business model, allowing them to become a leader in their field in the coming years.”

Andre Botha, Managing Member of Bandits Group of Companies proprietary of the “Allbet” brand, stated that an expansion to the online channels had been in the pipeline for quite some time now. “The business has always been focused towards an expansion onto the digital medium. Going online is crucial to the survival of any modern gaming business given the continuous technological innovation as well as the continuous connectivity that such an expansion provides us with the modern player.”

Botha further added that a move to online not only adds brand value, but will permit the operator to embrace all its customers’ needs, ensuring they will be receiving the best betting entertainment at their fingertips.

Botha concluded that the advanced Neuron technology will allow Allbet to harness the required player information, enabling them to accordingly segment customers, allowing the operator to focus on each player’s individual journey.

 

 

Africa

TVBET expands its cooperation with AfricaBet

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TVBET expands its cooperation with AfricaBet
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The B2B provider of live games for casinos and bookmakers, TVBET, strengthens its deal with the African casino AfricaBet. The companies started cooperation in 2021, and this time TVBET has expanded its partnership with AfricaBet. Now TVBET games are available for AfricaBet’s players both in retail and online.

The B2B provider continues to strengthen its positions in Africa. Earlier in 2021, TVBET launched its games at AfricaBet’s land-based points in Zimbabwe. Now, TVBET’s products are also available on AfricaBet’s online platforms in Zimbabwe, Ghana, and Kenya. The whole kit of 15 involving live games is available for operator’s clients.

AfricaBet is one of the best-known bookmakers across Sub-Saharan Africa. The operator offers a wide variety of betting options, including bets on football, tennis, volleyball, baseball, handball, and other sports, bets on virtual sports and e-sports, live casinos, bets on live games, etc. The addition of TVBET’s live games will add new betting opportunities to AfricaBet’s portfolio.

Emily Asava, TVBET Sales Manager, has commented: “More and more African operators are finding reasons why our TVBET games are gaining popularity in the region. We rolled out our Retail with AfricaBet a few months ago, the response from punters was overwhelmingly giving the operator more reasons to have us on their online platforms now in Zimbabwe, Ghana, and Kenya. TVBET is glad to strengthen its cooperation with AfricaBet, and we’re looking for a long-term and successful partnership.”

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Africa

NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent

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NBA Africa and Hennessy to Host League's First NBA Crossover Lifestyle Event on the Continent
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NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on Saturday, Feb. 5 at Landmark Beach Front in Lagos, Nigeria.

As part of NBA Crossover, Africa’s first floating basketball court will be displayed at Ikoyi Link Bridge in Lagos from Feb. 3-5. In addition, on Feb. 5 Hennessy will be the Presenting Partner of a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their and Lagos State’s commitment to providing people in the state with access to sport.

“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time,” said Hennessy President & CEO Laurent Boillot. “The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court. Over the past year, Hennessy has partnered with the NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game.”

“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams. “Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.”

“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country,” said NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu. “I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward. Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

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TCSJOHNHUXLEY Africa and umAfrika Gaming Technologies to jointly support the 2022 Learnership Programme

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TCSJOHNHUXLEY Africa and umAfrika Gaming Technologies to jointly support the 2022 Learnership Programme
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Following the success of the 2021 programme, TCSJOHNHUXLEY Africa and umAfrika Gaming Technologies have again combined resources to support the 2022 Learnership Programme – an important initiative that upskills young unemployed South Africans so they can go on to find work in the gaming industry.

Launched in 2016 the one year leadership programme aims to develop students’ skill sets and provide them with the experience of working environments in South Africa, as well as familiarising them with general operations and procedures. One of the main objectives of the programme is to strengthen and expand the gaming industry with qualified engineering technicians by recruiting local talent from higher education institutions.

Ten students, from various higher learning institutions were selected for the programme. The students then had to complete a series of assessment procedures to gauge their capabilities, and throughout the year, had to satisfy various elementary outcomes before successful completion of the training.

Nosipho Fakude, a student who was part of the 2021 learnership, described the programme as an eye-opening experience. “The programme is truly interesting, and I am learning so much, not only about field of study – engineering, but that of the gaming industry through TCSJOHNHUXLEY and umAfrika Gaming Technologies.”

TCSJOHNHUXLEY wishes the 2021 Technical Learnership Programme candidates all the best for the future and welcomes the the Class of 2022 to this exciting journey ahead.

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