Following a highly competitive process, Phygital International announced that Kazakhstan has been chosen as the host of the Games of the Future 2026.

This annual tournament, which is the pinnacle event of the phygital sporting world, received hosting bids from countries across the world, all bidding to follow the UAE in becoming hosts of this prestigious event.

Kazakhstan proved itself the ultimate winner with the Phygital International Expert Committee judges, after showcasing its expertise in hosting international tournaments, its state-of-the-art sports venues – along with the perfect mix of being a nation that embraces sports, culture and tradition as well as its technology and innovation capabilities.

The Games of the Future is a unique international event, which brings together the next generation of dynamic sporting heroes from all over the world. Phygital International expects the Games of the Future 2025 in UAE and now, 2026 in Kazakhstan to welcome thousands of world-class athletes and esports persons as part of multinational clubs. They will participate in the multi-sport event which comprises of a number of phygital sport challenges.

Nis Hatt, CEO of Phygital International, said: “We’re hugely excited at the prospect of Kazakhstan receiving the phygital flame from next year’s host, the UAE to host the 2026 tournament. It’s so pleasing to see the exponential growth of not only phygital sports, but also the global phygital community.

“In fact, the host nation bidding process for the Games of the Future 2027 is already hotting up but there’s still time for other countries to put their bid in before the deadline in December.”

Yerbol Myrzabossynov, Minister of Tourism and Sports for the Republic of Kazakhstan, said: “It is a privilege for our great nation of Kazakhstan to be awarded the honour of hosting the Games of the Future in 2026. Our country has supported phygital sport from its very inception, and we take pride in being the next in line to host this great event and we’re excited to receive the phygital flame from the UAE, who’s hosting in 2025 we greatly look forward to.”

The Games of the Future places no restrictions on its participants and welcomes everyone, regardless of their age, gender and nationality. The deadline for submitting applications to host the tournament in 2027 is December 31, 2024.

In a country where mobile gaming dominates and interest in football continues to rise, India’s talented gamers now have the opportunity to compete for glory on the global stage in eFootball at the FIFAe World Cup. Following the recent partnership between FIFA and Konami, eFootball, Konami’s football simulation game, has been officially included as one of the official titles featured in the FIFAe World Cup, alongside Rocket League and Football Manager.

In this inaugural year of this new development, India is among 18 countries officially invited to participate in eFootball at the global tournament, joining nations such as Argentina, Brazil, England, France, Spain, and Portugal. The top-performing athletes from each country will face off in the finals later this year across both mobile and console platforms.

According to the India Games Market Report 2023 by Niko Partners, India is primarily a mobile-first market, with 96.8% of gamers using smartphones or tablets. The total number of gamers across all platforms is expected to reach 641.2 million by 2027.

With India at the forefront of the mobile gaming revolution and eFootball available for free download, the country’s vast base of mobile gamers have the chance to turn their passion into success on the international stage. The free-to-play aspect also facilitates easier training and participation for India’s talented mobile gamers across all backgrounds, eliminating barriers that typically limit access to high-level competitive play.

Sharing his thoughts on the opportunity this presents for India’s esports industry, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming said, “This collaboration between FIFA and Konami to bring eFootball into the FIFAe World Cup is a significant moment for Indian esports. India’s inclusion in this global event is a source of immense national pride. The accessibility of a free-to-play game like eFootball ensures wider participation, and with FIFA fueling the esports ecosystem, we are witnessing the seamless integration of sports and esports—ushering in new opportunities for Indian gamers to shine on the world stage.”

eFootball is also set to be featured in the Ministry of Information and Broadcasting’s upcoming WAVES Esports Championship 2025 (WESC). The nation has also been consistently competing in the title at the Global Esports Games.

“The recognition of India as a region in a global esports tournament like the FIFA eWorld Cup is monumental for Indian esports. This collaboration between KONAMI and FIFA opens up valuable avenues for both mobile and console gamers across the country to compete on the international stage. Additionally, with eFootball being included in the roster of tournaments like WAVES 2025 which is supported by the Ministry of Information and Broadcasting, the title has great potential to bring further opportunities to aspiring Indian esports athletes,” commented Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives.

Provider’s premium esports products to engage operator’s players with non-stop fast-betting action across eFootball and eBasketball 

BETER, the leading fast-betting content and data provider, has partnered with prominent UK operator 10bet in a deal to supply the latter with its fan-favorite ESportsBattle tournaments.

10bet is an online gambling company with over 20 years of experience in creating top-notch sports and casino betting products, with a significant presence in South Africa, the UK, and other regions.

The agreement has allowed 10bet to add BETER’s proprietary ESportsBattle tournaments to its offering, providing players with access to round-the-clock fast-betting action. Initially, the operator will launch with eFootball and eBasketball, with the option to add eHockey and CS2 at a later date.

The integration was done via Playtech which joined forces with BETER earlier this year to provide its operator partners with access to BETER’s full portfolio of content.

ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.

Gal Ehrlich, CEO at BETER, said: “10bet is a high calibre operator with strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals. 

“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.

“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”

Chuck Robinson, CRO at BETER, added: “BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners.

“We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners.

“We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”

Yuval Klein, Spokesperson at 10bet, said: “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”