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UltraPlay reports a record-breaking increase in eSports betting

George Miller

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UltraPlay reports a record-breaking increase in eSports betting
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Advanced betting solutions provider UltraPlay has reported a record-breaking increase in the eSports betting volume and turnover after COVID-19 hit the sports sector.

The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached 450% growth for the same period. There is a 22% increase in the number of bets per player daily, according to UltraPlay. The reported data is accumulated by the coverage of 34 eSports, 16 of them offered with live odds on the leading eSportsbooks powered by UltraPlay.

With traditional sports events canceled or postponed, eSports stepped up and offered many new opportunities for its fans and bettors. UltraPlay increased its CS:GO events by 15%, all offered with pre-match and live odds, while Dota 2 events’ coverage was increased by 20%. League of Legends continues to be offered with its previous number of events. By the end of 2019, LoL recorded a turnover increase of over 65%. The three main eSports titles continue to be responsible for 60% of the betting volume, but this percentage is gradually going down due to a recent spike in interest in sports simulators.

UltraPlay also reports another promising trend related to the games that simulate sports such as football, basketball, and hockey – FIFA, NBA2K, and NHL. Due to the gap in the sports bettors’ previous choices, there is an increase in FIFA’s and NBA2K’s percentage in the overall eSports betting turnover.

These titles are offered with an enormous amount of events by UltraPlay’s eSports trading department on a weekly basis. According to UltraPlay, FIFA breaks records compared with the period before COVID-19 with 1500 events weekly, 90% of which are offered in-play on the provider’s clients, where NBA2K comes with over 500 events, all of them offered with live odds. UltraPlay also offers more than 250 NHL events weekly, 70% of those going live. Overall, UltraPlay covers over 3500 events weekly, 90% of them with live odds.

Peter Ivanov, Head of Trading at UlraPlay commented: “We believe eSports could be the profitable alternative to many sportsbooks looking for a solution at the moment. And it won’t be a short-term solution; rather it will gain more power in the next following months and years. From the data we collected since mid-March, we are certain that the eSports potential will be further released.

He added: “Esports is the next generation of bettors’ way of entertainment and operators need to make this leap forward as soon as possible.”

UltraPlay has also announced an increased interest in their eSports betting solution ODDS.GG from many leading online operators now looking to expand into eSports. The multi-awarded product ODDS.GG has an easy-to-use infrastructure and integration process through its API key.

The B2B betting provider started offering eSports pre-match and live odds back in 2014, where the sector was less known and risky. For the past 6 years, the company has enhanced its offering to 34 titles, 16 of them covered with live odds. On a monthly basis, UltraPlay offers 6000+ events with pre-match odds as well as 5500+ events with live odds. The eSports punters can choose from more than 200 markets on most of the games.

 

About UltraPlay:

UltraPlay is a modern technology company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white-label, online casino and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

eSports

Team Vitality unveils partnership with Garmin

George Miller

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Team Vitality unveils partnership with Garmin
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The organisation will utilise its experience competing at the highest level of competition to help the watchmaker take its Instinct® Esports Edition to the next level 

Leading global esports organisation Team Vitality is pleased to announce a partnership with the world leader in the connected watch market, Garmin. The partnership will see Garmin supply Team Vitality with its model dedicated to gamers, the Instinct® Esports Edition as the two brands work closely together in R&D to further develop the product.

The Instinct® Esports Edition is based on Garmin’s health and sports technologies, and comprises a specific function dedicated to the analysis of biometric data during the game. The watch analyses and displays, for example, the user’s heart rate and stress level, together with the time and a game timer. Whether it be during the players’ physical preparation or during their games, the watch is fully in line with the team’s new ambitions.

Garmin sat down with Nicolas Maurer, CEO of Team Vitality to discuss the collaboration and the organisation’s approach to the partnership.

“The idea of creating a watch dedicated to gamers is really ingenious,” comments Nicolas Maurer, CEO of Team Vitality. “First, because it did not exist in the esports microcosm, unlike many other sports that have had their own connected watch for a long time. Then, because it will be exciting to follow the evolution and progress of this innovative product. There is so much to create around this watch…” A product stamped ‘Team Vitality’ for example? “Yes, why not! We already have some experience with branded products. It went very well with adidas. It is following the course of our history…”

Team Vitality did not hesitate to join forces with the American equipment manufacturer. First, due to its legitimacy and  investment in the gaming industry  as a technology expert. Then, because Garmin has “a cautious and considerate approach”. “Everyone has their own speciality. Garmin is a technological brand with talented R&D teams. For our part, our knowledge stems from practice and we have very experienced professional players, who have very specific and different expectations depending on the games. Esports is protean, let us not forget about that!”

For the time being, the Garmin and Team Vitality teams have already started brainstorming. The equipment manufacturer is reflecting on how best to work with Team Vitality and what future improvements can be made to the watch to help professional players perform even better. Team Vitality sees this as an opportunity to be challenged. “We are ultra-stimulated,” explains Nicolas Maurer. “We have to take a different look at the discipline. Innovation has always been part of our DNA. But this time we feel even more involved, boosted by this partnership, which aims to develop the best possible product and meet the expectations of all audiences, both professionals and amateurs.”

“Garmin’s approach is very sound,” says the CEO. “The equipment manufacturer is entering the esports market with caution and humility. Garmin is presenting a first product, which will likely need to be improved. It is then up to us to share our expertise with them. The partnership was, in fact, concluded with that in mind: in a logic of R&D, expertise and exchange.”

At the present time, it is difficult to know which of the functions included in the connected watch will appeal most to Team Vitality’s professional players. “We can imagine that in games like Counter-Strike or League of Legends, the watch can be used in the key moments of the game and provide additional information or DATA, allowing players to make the right decisions at the right time. It is important to remember that esports is based on two essential principles: decision-making and mechanical execution. These choices are made in record time, when every second counts. This is where the watch will have a role to play.”

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eSports

Rix.GG signs Aaron “frei” Frei to VALORANT roster

George Miller

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Rix.GG signs Aaron "frei" Frei to VALORANT roster
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Rix.GG, a top UK esports organisation, announces the signing of professional player Aaron “frei” Frei to its 2021 VALORANT roster.

Aaron “frei” Frei previously played under the Rix.GG banner as a stand-in on the main roster during First Strike. He went on to win the Logitech G Invitational alongside EU powerhouses from G2 including Ardiis, Patitek, and Mixwell. Prior to joining VALORANT Aaron “frei” Frei was a professional CS:GO player with several notable accomplishments including: competing in the ESL Premierships since 2016, and winning Insomnia 60 and Insomnia 62.

Aaron “frei” Frei said: “I’m really happy to be joining the Rix.GG Valorant team. I’m excited to get started and give it my all.”

Jamie Lewis, CEO & Founder, said: “Aaron ‘frei’ Frei has been with us unofficially for a while now and, to be honest, with his stats and skill we were initially worried we’d lose him to another Org. To secure his signature and know he’ll be playing in Rix Blue for the whole year is music to my ears.”

Zack Chandler, Esports Manager, said: “Frei is an incredibly versatile player, a quality that we at Rix.GG think will be extremely important as the game matures and the meta develops. I have every faith he can grow with the game and, ultimately, be one of its most feared combatants on any server.”

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eSports

Manchester City and FaZe Clan Set to Host Fortnite Tournament

Niji Narayan

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Manchester City and FaZe Clan Set to Host Fortnite Tournament
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Manchester City has joined forces with Epic Games and North American esports organisation FaZe Clan to host a Fortnite tournament.

Starting 24 January (GMT), players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favourite club in-game. Each outfit can be swapped to any of the 23 football clubs participating, including Manchester City. Additionally, players will be able to earn or purchase two new emotes, including a “Fancy Footwork” dribbling emote.

To celebrate the launch, City and FaZe Clan have partnered to hold the FaZe City Cup Featuring Fortnite on 21 January.

The open-to-public event will be the first Fortnite tournament held by the Club and FaZe Clan and will see the top 50 duos pairings (top 100 players) earn early access to the Manchester City skin and special in-game emotes.

This activity builds on City’s already successful partnership with FaZe Clan, which has created new experiences for fans of both football and esports since it began in 2019, expanding the Club’s esports offering to global audiences.

Throughout the partnership, City footballers, legends and esports players have teamed up with FaZe Clan talent to create engaging content and launch limited-edition product collaborations, as well as hosting each other at events in Manchester and Los Angeles.

Nuria Tarre, Chief Marketing Officer at City Football Group, said: “The FaZe City Cup featuring Fortnite is an exciting first for the club in one of the most popular gaming titles globally and we hope fans worldwide will get involved in the competition and wear their Manchester City outfits in-game with pride.

“Given their significant existing presence within Fortnite, we are delighted to partner with FaZe Clan on this competition.

“It is further testament to our partnership with FaZe Clan, through which we will continue to explore opportunities to bring our fans new and immersive ways to engage with the Club.”

Lee Trink, FaZe Clan CEO, said: “The FaZe City Cup featuring Fortnite is an important illustration of our groundbreaking partnership with Manchester City.

“Alongside Manchester City, we are thrilled to be a part of a competitive tournament in Fortnite. We look forward to building on this tournament and hope to produce more entertaining competitions in the future.”

Nate Nanzer, Head of Global Partnerships at Epic Games, said: “Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite.

“We’re excited to collaborate with Manchester City to bring ‘the beautiful game’ to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football.”

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