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INSPIRED TO PROVIDE “THE MOST EXCITING TWO MINUTES IN VIRTUAL SPORTS”

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“The Kentucky Derby: Triple Crown Showdown” to be Televised as Part of Churchill Downs’ Nationwide Virtual ‘Kentucky Derby at Home’ Party Featured on NBC – Saturday, May 2, 2020 — 3:00 – 6:00pm ET

NEW YORK –Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) announced today that it has created ‘The Kentucky Derby: Triple Crown Showdown’ for Churchill Downs Racetrack’s nationwide virtual ‘Kentucky Derby at Home’ party to be televised on NBC on May 2 from 3:00 -6:00 p.m. EDT.   During the broadcast, Derby fans will witness Inspired’s ultra-realistic 3D CGI representation of the Kentucky Derby featuring the 13 Triple Crown winners from the past century in an ultimate face-off.   Viewers will get to experience the magic of the Derby with a stunning, fully accurate re-creation of the Twin Spires of Churchill Downs and the atmosphere of Derby Day on the first Saturday in May.

‘The Kentucky Derby: Triple Crown Showdown’ is a computer-simulated version of a race at Churchill Downs Racetrack.   Historical information about these horses and their racing records has been utilized in the software, which helps to determine the probability of their potential finishing positions. This probability is based on their past form and performance in other races.

“We are very excited about this opportunity to showcase our Virtual Sports on a much larger scale in the U.S.,” said Brooks Pierce, President and Chief Operating Officer of Inspired.   “Churchill Downs is the world’s most legendary racetrack and the Kentucky Derby is the premier event in horse racing. We are honored to be a part of this special tradition and support Churchill Downs in this endeavor, as we work together to help fill the gap of live sports and bring people together for some relief during these difficult times.”

Fans will be able to visit www.KentuckyDerby.com to choose their favorite horse to win and join Churchill Downs in making a charitable donation to COVID-19 emergency relief efforts, which the Churchill Downs Foundation will match up to $1 million dollars. Inspired will also be making a contribution.

Kevin Flanery, President of Churchill Downs Racetrack, said, “Our fans will be captivated by the realistic view of the virtual race and we can debate, as we do each year, our favorite to win. The anticipation of which Triple Crown winner will emerge as the ultimate champion is thrilling, but most importantly, we are proud to use this platform as a force for good by raising money for the COVID-19 emergency initiatives.”

Join the virtual party by posting your home Derby Party experience using #KyDerbyAtHome on Saturday, May 2, and follow @KentuckyDerby on Facebook, Twitter and Instagram on the first Saturday in May to engage with a full day of exciting content and other at home Derby parties from around the world.

As the pioneer of Virtual Sports, Inspired has recreated the action of the world’s most popular sports for more than 15 years. Inspired has famously created the Virtual Grand National, which pits the 40 horses and riders most likely to run in the Grand National and has proven to be incredibly accurate in predicting the results of the actual race since 2017. This year the Virtual Grand National was held in place of the Grand National and attracted 4.8 million viewers, proving Virtual Sports are realistic enough to take center stage.

“During these unprecedented times, Virtual Sports have become a great way for fans to stay connected to their favorite sports with one of the 14 different sports we offer to our customers,” Pierce continued. “We see this as a great way to provide new content and revenue streams for gaming operators that can be easily integrated into existing sportsbooks and websites.”

The company’s award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries.   Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.

Gambling in the USA

Gaming Americas Weekly Roundup – May 6-12

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Texas Lottery players are bracing for a chance to have an instant hit when they play four new scratch ticket games that launched on May 6. The HIT family of games, ranging in price from $1 to $20, features more than $220 million in total combined cash prizes with top prizes ranging from $5000 to $1 million. In addition, the HIT family is paired with the Sedona Day of Luck Promotion, offering players with non-winning tickets a chance to win a luxurious trip to Sedona, Arizona.

International Game Technology announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year.

Bragg Gaming Group announced that Neill Whyte has been appointed as Chief Commercial Officer, effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team. Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s B2B iGaming Division.

In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

Partnerships

SCCG Management announced a strategic partnership with Globe Gaming Limited, aiming to significantly extend its global reach with a focus on the European market. This collaboration marks a significant milestone in SCCG’s efforts to broaden its influence in the gaming and sports entertainment sectors internationally.

NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership. The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).

WinnaVegas Casino Resort, a premier destination in Western Iowa, announced the extension of its partnership with Quick Custom Intelligence (QCI), a leading provider of advanced analytics solutions for the gaming industry. This renewal underscores WinnaVegas’ commitment to leveraging cutting-edge technology and superior support to drive business success.

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19. This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor.

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Gambling in the USA

Gaming Americas Weekly Roundup – April 29-May 5

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.

CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.

The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.

Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.

Partnerships

Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.

SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.

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Gambling in the USA

Gaming Americas Weekly Roundup – April 22-28

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C. As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its SVP of operations. Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, announced that it has successfully completed the installation of its Jackpot Blitz casino machines at Chukchansi Gold Resort & Casino, located in Coarsegold, California.

Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately. Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri and Iowa.

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020. NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

Hollywood Casino at Greektown unveiled its new ESPN BET branded sportsbook and restaurant on the upper floor of the 100,000-square-foot Downtown Detroit casino. This sportsbook is the first ESPN BET branded retail location to open across PENN Entertainment’s (PENN) portfolio of properties.

Partnerships

Above the Felt, the leading poker and gaming marketing and talent agency, has announced a partnership with Potawatomi Casino Hotel in Milwaukee, Wisconsin for the grand opening of their state-of-the-art poker room this May. This collaboration marks a significant experiential poker event in the Mid-West US, bringing together top players, personalities and content creators with regional players for an unforgettable poker room grand opening.

SCCG Management, a leading advisory firm in the global gaming industry, has announced a strategic partnership with Comm100, a pioneer in AI-powered omnichannel communication. This collaboration signifies a pivotal moment in the gaming industry as it looks to revolutionise player engagement and customer support through personalised, 24/7 communication.

Betano and CBF (Confederação Brasileira de Futebol), the Brazilian Football Confederation, announced a new partnership that will see Betano become the new main sponsor and exclusive betting partner of Campeonato Brasileiro Série A. Starting from the 2024 season, which began on Sunday, April 14, the competition will be known as Brasileirão Betano.

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