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Lead generation company Blexr is heading into new territory after acquiring a website dedicated to the pursuit of great coffee

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Blexr operates in the iGaming, sportsbook, and forex affiliate markets and has now purchased HomeGrounds.co, a community of coffee lovers who research and review equipment relating to the home barista market.

The affiliate site, which was set up in 2015, has become the world’s largest home barista community, with millions of visitors each year.

Home Grounds offers advice on the best brewing methods, as well as explaining which kinds of beans to buy according to the drinker’s taste. It also supplies reviews of which equipment a home barista should invest in, along with coffee recipes covering a range of flavours.

Home Grounds was acquired for a six-figure sum by Blexr, an award-winning company that employs around 80 employees who work in Malta, Barcelona and also remotely.

Ian Hills, Blexr’s general manager for Malta, said: “We are always on the lookout for the best ways to apply our lead generation expertise.

“After years of success in the iGaming market, Home Grounds represents our first acquisition of a site which features consumer goods.

“We’ve always prided ourselves on providing value for our users by creating industry-leading products, and we have exciting plans for the Home Grounds brand, which we’ll make sure will continue to delight its existing users as well as attracting many new ones.”

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PRAGMATIC PLAY SIGNS SIGNIFICANT BET365 DEAL

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PRAGMATIC PLAY SIGNS SIGNIFICANT BET365 DEAL
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Pragmatic Play, a leading content provider to the iGaming industry, has launched its complete slot portfolio with the global operator giant, bet365. 

The important milestone deal sees bet365 customers gain access to award-winning titles such as Gates of Olympus™ and Wolf Gold™, as well as latest releases Drill That Gold and Chicken Chase™.  

In addition, bet365 will participate in the hugely popular Drops and Wins promotion, which sees Pragmatic Play give away £1,000,000 a month to players through its operator network across both its slots and Live Casino offerings. 

The deal will see Pragmatic Play further strengthen its footprint in the United Kingdom regulated market, as well as many other key territories. 

It comes off the back of a number of major partnerships agreed by the supplier in recent months, including 888casino and Romanian market leader Superbet. 

Julian Jarvis, CEO at Pragmatic Play, said: “bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand. 

“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.” 

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Skywind soars with Livespins partnership

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Skywind soars with Livespins partnership
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Developer’s full suite of content has been integrated into the provider’s innovative live streaming platform that is live on casinofriday and offers an entirely new way for players to experience online casino

Skywind has become the latest supplier to join the Livespins revolution by integrating its full suite of slots into the provider’s cutting-edge live streaming platform.

The partnership will see Skywind’s popular slots made available to Livespins streamers for the first time, including player favourite titles such as Big top Bonanza Megaways, Shaolin Showdown and Teller of tales.

Livespins is on a mission to socially charge the online casino space and it is doing this by delivering shared player experiences through its innovative platform, offering an entirely new category of play.

The provider has assembled a lineup of the best streamers in the business and players can watch but also join in with the action taking place across the reels by betting behind the streamer.

This creates a group bet and a shared experience on the same spin but with each player able to set their own bet amount and number of spins.

Social interaction is offered through the ability for players to chat with the streamer and each other throughout, as well as by adding reactions to the action taking place across the reels.

Michael Pedersen, CCO at Livespins, said: “Livespins is revolutionising the online casino experience for players but the driving force behind any successful stream is the game being played by the streamer.

“Players expect to be kept on the edge of their seats and with Skywind we have a content partner that knows how to get pulses racing and deliver the excitement and entertainment that players, and streamers, are seeking.

“Skywind makes for a great addition to our growing portfolio of games, and I look forward to tuning in to broadcasts of our streamers and players engaged with the action taking place across the reels.”

Hilary Stewart-Jones, CEO at Skywind, added: “The meteoric rise of online casino streaming has been phenomenal and increasingly a mainstay of our business. Livespins is at the heart of this in driving the streamer community forward with a unique platform and player experience.  We are very excited to become a part of that.

“Our games have been designed to thrill and excite with each spin which makes them perfectly suited to streaming and we look forward to seeing Livespins streamers and players enjoy the fast-paced, high-engagement action they provide.”

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay
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AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.

Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.

IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.

IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.

AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.

It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.

AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.

ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.

Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP,  and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”   

Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”

ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”

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