Publisher and global sports business agency hereby focus on Esports and authentic in-game brand integrations

GIANTS Software and SPORTFIVE today announce a purposeful marketing partnership, which focuses on the gaming brand Farming Simulator and aims to enhance the related Esports universe and the authenticity of the game environment via the realistic in-game integration of brands.

In trusting the Esports know-how and commercial experience of SPORTFIVE, GIANTS Software further accelerates the marketing activities for its competitive Esports series Farming Simulator League. The global sports business agency SPORTFIVE hereby adds a truly valuable element to its portfolio that highlights the immense potential in regard to in-game advertising possibilities. These integrations offer an authentic way for a variety of brands to get involved with Esports, especially for rather traditional brands that have never had contact with the Esports cosmos before. At the same time, this provides unique access to a new, large and additional target group within the Esports landscape.

The video games series Farming Simulator is the most popular gaming title from developer and publisher GIANTS Software. The game series is a global phenomenon and available on all popular platforms including consoles, mobile phones, tablets and PCs. Since 2008, over 25 million versions of Farming Simulator have been sold worldwide on PC and console alone.

SPORTFIVE now is supporting GIANTS Software in the acquisition of new partners in selected areas. The Farming Simulator world offers an attractive variety of authentic integration possibilities for brands: From becoming a partner of the professional Esports series Farming Simulator League, over in-game advertising via geo-targeted billboards to usable in-game content, i.e. stores, working equipment or vehicles.

Boris Stefan, Head of Publishing at GIANTS Software, explains: “We’re delighted to reach this agreement with such an experienced marketer. It will become the origin of further immersion into our vast maps. I already envision many larger additions and even tiny details, and all together will bring our family-friendly world to life and will add authenticity to the overall simulation experience.”

Thomas Ottl, Executive Director Global Esports at SPORTFIVE, adds: “We are truly excited for this partnership, which is strongly designed to enhance the gaming experience for the family-friendly and international fan base of Farming simulator. The innovative in-game integrations are an authentic way for brands to get in touch with a diverse and large target group and with these integrations, the game will be even more like reality. We cannot wait to get to work!”

The specialist casino game provider, Red Rake Gaming, has just released its latest game, a 5×3 reel video slot where players can obtain a wide variety of different wins. Bonus symbols that hide surprising multipliers, a mini game with a huge roulette, jam jars with mysterious symbols and a wild symbol that rewards the player with lucky multipliers.

A video slot with a great cocktail of fruits and classic symbols, including “mystery symbols”, which reveal a symbol adding to the excitement of much of the action.

The wild symbol rewards players with lucky multipliers. A sidebar will be displayed with different multipliers of either X2, X3, X5, X10, X15, X20 or X25, and one of them will light up to multiply the player’s win by the number in question.

The most impressive feature in this video slot is the Major Roulette, where players can multiply their bet and obtain wins as interesting as the already well-known Minor, Major and Grand wins.

Not only do the bonus symbols grant players access to the free spins feature, but they also hide surprising multipliers. With 3 or more bonus symbols players can earn up to 25 free spins.

Fruits’n Jar has been released today, 25th February, with all Red Rake Gaming operators. As with all previous releases, this new slot will be available on the new tournament tool, making it even more exciting to play.

Spearhead Studios and Flow Gaming have entered into a new partnership for gaming aggregation and distribution. Flow Gaming has made Spearhead Studios’ games available on its platform, giving their clients easy access to the supplier’s entire portfolio.

The gaming development company within EveryMatrix Group, Spearhead Studios, has positioned itself as a supplier of fresh content to iGaming operators looking to expand their current offerings for better player engagement and retention. Created under the vision of Local Games for Local Markets, the studios’ current portfolio amounts 29 titles, including Blue Diamond Book, which was released earlier this week.

Through Flow Gaming’s unique proprietary technology, casino operators receive access to a top selection of content providers. Built by a team of experienced iGaming veterans, the Flow Gaming system was designed from the ground up as a centralized, secure, high availability back-end.

Mathias Larsson, Managing Director at Spearhead Studios, says: “The team at Spearhead Studios is happy to make our games available to Flow Gaming’s clients. Their platform makes the integration an easy job and we are looking forward to seeing our games up and running with their clients. Through this partnership, we’re happy to deliver our content to operators in the Asian market and expand our footprint.”

Peter van Tuyl, Chief Operating Officer at Flow Gaming, comments: “We welcome Spearhead Studios to our network of gaming partners and we’re eager to start building a fruitful business relationship. Flow Gaming gives access to the best content available in the industry and paired with our suite of data tracking and real-time reporting, our operators have access to all the assets to attract players and grow their businesses.”

Spearhead Studios games are currently certified in Malta, Spain, Romania, Sweden, Denmark, Latvia, Lithuania, Estonia, Colombia, Croatia, with more to be added by the end of 2021.