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UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

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Top Marks for Success: Kwalee's Teacher Simulator has crossed 30 million teachers!
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With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children

As children in Britain return to school – remotely, at least – mobile game developer Kwalee is pledging 100% of UK profits from its hit game Teacher Simulator to the Marcus Rashford-backed charity FareShare.On the week ending 10th of January, the first week back to schoolwork for Britain’s kids as the latest lockdown restricts them to remote learning, every penny of UK profit generated from video ads and in-app purchases in the free-to-play mobile game Teacher Simulator will fund FareShare’s amazing work to combat food poverty in the UK.

This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.

Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world.

Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”

David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”

Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.

He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.

FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.”

To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.

Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here:  There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.

Compliance Updates

BF Games awarded ISO certification ahead of Switzerland entry

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BF Games awarded ISO certification ahead of Switzerland entry
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BF Games, the dynamic games development studio, has gained leading information security certification ISO 27001 ahead of entering a new market in Switzerland.

The accreditation showcases BF Games’ commitment to information security management as it seeks to expand its product offering across regulated markets in Europe.

ISO 27001 certifies in-house developed IT products and is a mandatory requirement for suppliers entering the regulated markets of Switzerland and Hungary, both of which form a strong part of the company’s expansion strategy in the coming months.

BF Games’ diverse games offering is currently available to players in a host of European markets including the UK, Belgium, Malta, Romania, Lithuania, Latvia and Sweden, with Croatia the latest addition to the ranks.

Piotr Szpoton, CEO at BF Games, said: “Gaining the ISO certification is an important step for us and provides an illustration of our total commitment to best business practices and the protection of customer data.

“We believe that this approach will set us in good stead as we continue to expand our horizons, with players in Switzerland soon able to enjoy our dynamic, innovative games portfolio.”

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Asia

Ultimate Battle launches subscription model for gamers with unlimited benefits

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Ultimate Battle launches subscription model for gamers with unlimited benefits
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Ultimate Battle (UB), India’s first-ever one-stop online Esports platform has introduced VIP membership for esports players to take their gaming experience to the next level.

Available at INR 99 for 3 months and INR 299 for a year, the VIP Membership allows players unlimited access to Free tournaments along with a redeem store to exchange in-game items using UB Coins earned from Free tournaments on Ultimate Battle. VIP Members also get an ad-free experience with the new intuitive user interface. Moreover, VIP members will also get free access to Leaderboard events with added rewards. VIP Membership enables Gamers to unlock exclusive features and explore the platform.

While talking about the latest development, Tarun Gupta, Founder of Ultimate Battle said, “The new subscription model will help us take the business to the next level. It will increase player’s participation and give them more opportunities to engage on the platform backed by awards and recognition. Our new subscription model is a step forward in a direction to give the esports community a platform to hone their gaming skills.”

“The excitement and the growing popularity of Esports have taken the gaming community to its new heights. The latest announcement of 8 esports titles in Asian Games 2022 is being welcomed in the Esports community, only making it more prominent and influential in every aspect,” he further added.

Subscription models are becoming mainstream in all major cloud-based apps. Ultimate Battle is one of the few platforms that has successfully introduced it for its users. UB, which has been a destination for playing many action-packed games with high-end graphics and has successfully integrated more than 12 esports title games to the platform, boasts to be a gamer’s paradise that also caters to the Esports community with Gaming News Content and an e-commerce gaming store.

Currently, the platform has 3,30,000+ players and 81,000+ monthly active users. The platform also provides gamers an active community to engage, interact and compete.

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Latest News

Belatra is feline fine following Lucie’s Cats slot release

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Belatra is feline fine following Lucie’s Cats slot release
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Belatra Games, the specialist online slots developer, is feline fine following its new slot release, Lucie’s Cats.

This 5×3 game invites players into Lucie’s lovely home where four mischievous cats are causing havoc with balls of thread, fish and food. Wild symbols can appear on reels 2,3 or 4 and will either double or triple the winning line total. And if numerous Wild symbols form part of the winning combination, the multipliers are added together to enhance totals.

If three Scatters reveal themselves on either reels 1, 3 or 5 they will launch a minimum of seven games and a maximum of 20. Within Free Games, players must first select a box to release one of the four mischievous cats that dictates the number of Free Games and will be your mascot for the duration of the feature. Every Wild symbol discovered sticks until the conclusion and will boost your total by the corresponding figure.

Belatra’s Buy Bonus allows players with enough credits to partake in the bonus game instantly where Free Games can be claimed to bolster winnings. The Wheel of Fortune stars again and offers up luxurious prizes with just one spin. Players can also ramp up the excitement with Belatra’s classic Risk Game feature.

Sergey Chernyavski, Belatra Games’ Deputy Director, Sales & Marketing, said:“Lucie’s Cats is packed with fluffy fun and we know players will be desperate to get their claws into it. Good luck keeping up with these cute cats on the hunt for tasty wins!”

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