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SBTech launches mobile-focused “Add2Bet” enhancement to its industry-leading Sportsbook

Zoltan Tundik

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SBTech, the leading sports betting solutions provider to the online gaming and betting industry, today announced the launch of Add2Bet, its newest cutting-edge Live Betting feature.

Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.

Its rollout further strengthens SBTech’s position as the in-play betting market leader – the company has won EGR B2B awards for its live product for the last four years.

The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.

Add2Bet was launched following in-depth research* and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.

Key findings were that:

  • Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
  • Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
  • Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, will be presenting Add2Bet at the upcoming EiG expo in Berlin on Tuesday, October 31st at 11 am.

He commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

*Methodology: SBTech carried out the research with a sample of 200 players in September 2017 against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.

For all press enquiries, please contact:

Jake Pollard, Communications Director
Tel: +44 7930 410626
Email: [email protected]

 

About SBTech

SBTech is an industry-leading provider of comprehensive platform solutions to sports betting and iGaming operators in regulated markets. Its best-of-breed Chameleon360 iGaming platform, world-class sportsbook, unrivalled multi-award winning in-play betting, complete omni-channel offering, and fully managed and semi-managed service packages have made it the partner of choice for more than 50 top-tier clients in over 20 territories.

For more information, visit: www.sbtech.com

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Industry News

Playson Reports Great Success at ICE London 2020

Niji Narayan

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Playson Reports Great Success at ICE London 2020
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Casino software provider Playson has reported great success at ICE London 2020.

This year was the company’s busiest ICE yet, with 85 pre-scheduled appointments and more than a dozen on the spot meetings each day at February’s massive event held at ExCel London.

The Playson stand at ICE welcomed over 1000 delegates including several of the trade news media, all eager to learn about the exciting products. The supplier’s impressive range of engagement tools were on display along with its ever-burgeoning slot portfolio, which includes hits such as Fruit Xtreme and Red Chilli Wins.

Playson also hosted its ICE London 2020 Tournament, with a new game Playson game featured every day at the stand and one lucky player taking home a set of Apple AirPods every day.

“This year’s ICE London 2020 was a huge success and our stand was a hive of activity for the whole event. We look forward to next year which will see us returning bigger and better than ever!” Alex Ivshin, CEO of Playson, said.

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Compliance Updates

UKGC Suspends Operating Licence of Addison Global

Niji Narayan

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UKGC Suspends Operating Licence of Addison Global
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The UK Gambling Commission (UKGC) has suspended the operating licence of Addison Global.

“We have decided to commence a review because we suspect that Addison Global has breached a condition of the licence and is unsuitable to carry on the licensed activities. We consider it appropriate to suspend the licence with immediate effect pending the conclusion of the review,” UKGC said in a statement.

The licence suspension makes it illegal for Addison Global to offer gambling services via its moplay.co.uk website in Britain but does not prevent the operator from returning any outstanding balances to customers.

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Conferences in Europe

Prague Gaming Summit 2020 speaker profile: Elina Safargulova (Head of Marketing at Slotegrator)

Alex Marginean

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The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.

On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Gambling And Casino Games Via Social Media And Online Technologies”

As mentioned in earlier press releases, Prague Gaming Summit 2020 will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the future of gambling and casino games on social media from  Elina Safargulova – Slotegrator

A graduate of Media studies, Elina holds a degree in Journalism and Communications, and extensive experience in B2B and B2C marketing in iGaming, Esports, and Online Gambling industries.

Her background includes experience in social media and digital marketing, content writing, journalistic collaborations, media advertising, product development, events, and brand management.

Her career path in the iGaming industry begins as a Marketing Executive at RTG, where she’s learned the know-how of affiliate and B2C marketing from the seasoned industry professionals.

Later on, she joins an Esports startup, where she plays a key role in content creation, product and business development,  and activations on partnerships with giants such as ProSieben, Astralis Group, RFRSH Entertainment, Borussia Dortmund (BVB) and others.

At the beginning of 2019, Elina joins Slotegrator, a B2B software provider and aggregator, focused on online gambling business. As a Head of Marketing, she has been implementing the acquired skills of modern content and digital marketing strategies, focusing on bringing knowledge and value to the customers in the iGaming sector, as well as building strong and lasting relationships with media and business partners.

Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Charmaine Hogan, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

This most recent event was a rich one. The diversity of speakers and the structured topics provided a platform for real debate, presenting food for thought for many. I’m sure I/we will pick up on the very relevant topics again at this event.

Charmaine Hogan

(Regulatory & Public Affairs, International Relations, Policy Development Expert)

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