Connect with us
SIS

Africa

SportPesa signs partnership with F1 team Racing Point

Niji Narayan

Published

on

SportPesa signs partnership with F1 team Racing Point
Photo Source: autoweek.com
Reading Time: < 1 minute

 

SportPesa, the premier betting platform based in Africa, has signed an agreement with the British Formula 1 team Racing Point. In the process, SportPesa becomes the first online betting company to join hands with Formula 1 team.

Racing Point was earlier known as Sahara Force India. Racing Point cars in the 2019 Formula One season will now sport a SportPesa brand as the title sponsor.

Speaking after the agreement, SportPesa Company Director Adam Beighton reiterated on the importance of the deal.

“Equally important is the platform it provides us, which enables us to stay true to our mission; to build and develop grassroots and professional sport in countries where we operate by bringing new opportunities to local communities,” Beighton said.

On his side, Racing Point CEO and team Principal Otmar Szafnauer welcomed the deal and praised the betting giant for supporting sport.

“We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world,” Said Szafnauer.

Advertisement
Kasynos.Online

Africa

BtoBet Partners with Luckybet

Niji Narayan

Published

on

BtoBet Partners with Luckybet
Reading Time: < 1 minute

 

Leading iGaming platform provider BtoBet has partnered with Nigeria-based operator Luckybet.

As per the deal, which was formulated together with BtoBet’s regional Certified Partner for Africa STM Gaming, Luckybet will power its extensive retail and online operations with the advanced Neuron 3 platform.

“I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share,” Soldà added.

“We look forward to collaborate with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation,” Morten Foght, COO of Luckybet, said.

Continue Reading

Africa

Paris Saint-Germain Partners with 22BET

Niji Narayan

Published

on

Paris Saint-Germain Partners with 22BET
Reading Time: < 1 minute

 

French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.

The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.

“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.

“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.

Continue Reading

Africa

Bet9ja adds LiveG24’s games for the Nigerian market

George Miller

Published

on

Bet9ja adds LiveG24’s games for the Nigerian market
Reading Time: < 1 minute

 

LiveG24, the licensed live casino provider, has started a new partnership with Bet9ja, Nigeria’s leading bookmaker and among the most prominent and innovative brands in the entire nation.

With a vast online reach and a strong retail presence, Bet9ja have firmly established themselves as the most reliable, trustworthy and contemporary bookmaker in Nigeria, offering the number one sports, casino and virtual betting product in the country, both on and off line.

Bet9ja Co-founder and Chairman Kunle Soname commended “We are highly excited to announce this partnership with LiveG24, we are delighted to bring their exciting and innovative games onto our platform. Bet9ja are committed to providing the market-leading casino offering for our customers, the partnership with LiveG24’s coupled with the array of games in the catalogue enables us give Nigerian’s the best online casino experience in the country”

“We are thrilled to start working with Bet9ja in the Nigerian market. This is a new market for us and we are sure players will like the clear user interface of our live games and their reliability.” commented Angelo De Gobbi, LiveG24 chief operating officer.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Kasynos.Online