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Enteractive’s (Re)Activation Cloud platform lands in Romania

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Enteractive's (Re)Activation Cloud platform lands in Romania
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One-to-one CRM approach to benefit retention in CEE market     

Enteractive, the leader in player reactivation and retention, has announced the launch of their (Re)Activation Cloud™ plug-and-play platform for the fast-growing Romanian market, boosting conversions of lapsed or dormant players for operators in the country.  iGaming brands will benefit from Enteractive’s personalised approach to player engagement, helping to activate NRCs to NDCs, and to revive player accounts.

Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations.

There are already some fantastic stats pointing towards the potential value in the country’s iGaming sector, and of the player conversations conducted by Enteractive on behalf of clients, around 75% of those contacted were interested to chat, with just 1% opting out from further calls.

Responsible Gambling is also key to the Romanian market, and keeping players safe and engaged means strong health prospects for the future of the region’s iGaming market. Enteractive agents are trained in handling responsible gambling issues, and every call includes checks on player wellness in terms of their gambling experience and possible risks.

In initial calls the company found that just 1% of Romanian players contacted were concerned about gambling problems. Enteractive is the leading engagement and retention provider for the iGaming sector, connecting with players for one-to-one conversations through (Re)activation Cloud. Enteractive thereby plays an important role as a ‘first responder’ when it comes to operators’ Responsible Gambling efforts.

Bartek Michalek, Enteractive’s country manager for Romania, commented, “Our teams love working on the Romania market, reporting both high answering rates, reaching 50%, and long conversation duration that is 38% higher than average.  We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”

As leading iGaming brands eagerly enter this growing CEE market, Enteractive’s unique CRM platform offers a fresh approach to player reactivation and retention, helping to boost operators’ bottom line with oft-forgotten churned players. (Re)Activation Cloud™ is driven by human interaction and personalised conversations on behalf of brands, bringing empathy and a human touch to an industry dense with automated impersonal services.

Mikael Hansson, Enteractive founder and CEO, said: “Romania is a world of opportunity for our clients and the iGaming sector in general.  We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”

Enteractive is already well established in many European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.

Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.

Eastern Europe

PRAGMATIC PLAY TAKES BINGO LIVE WITH PRINCESS CASINO IN LANDMARK ROMANIA ENTRY

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PRAGMATIC PLAY TAKES BINGO LIVE WITH PRINCESS CASINO IN LANDMARK ROMANIA ENTRY
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Pragmatic Play, a leading content provider to the iGaming industry, has made its Bingo debut in Romania after partnering with Princess Casino.

The agreement with Crowd Entertainment will see Pragmatic Play provide its complete Bingo solution, including the hugely popular Bingo Blast, to Princess Casino’s players.

It marks yet another important step for Pragmatic Play’s growing multi-product portfolio, with its emphasis on regulated markets ensuring that players are able to enjoy the highest quality games across Slots, Live Casino, Bingo and Virtual Sports.

Daniela Asaftei, CRM Marketing Manager at Crowd Entertainment, said: “Bingo is a strong vertical, which perfectly blends with the casino background and brings an extra layer of entertainment to our players.

“Our goal is to bring the best experience to the casino players in Romania, so we have expanded our relationship with Pragmatic Play to include Bingo in Princess Casino’s offering. After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”

Claire McDaid, Vice President of Bingo Operations at Pragmatic Play: “We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.

“With the results we’re already seeing on our slots and casino games with the Princess Casino brand, I have no doubt that the team there will make bingo equally as successful, offering the Romanian players a best-in-class experience.”

Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Virtual Sports games as part of its multi-product portfolio, available through one single API.

 

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Eastern Europe

Scientific Games announce introduction into Ukraine market

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Scientific Games announce introduction into Ukraine market
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Scientific Games Corporation has launched its industry leading products into the Ukraine market, with an extensive and world-renowned product set including Electronic Gaming Machines (EGM’s), Tables and Progressive Jackpot Products.

Scientific Games has deployed products to some of the country’s most high-profile casinos including Slots City, Storm Ukraine and Billionaire Casino, with more on the horizon. Its entry to the market brings something genuinely new to Ukraine’s casino floors, delivering products that are proven to drive player loyalty, engagement and deliver revenue growth opportunities for operators.

The unique EGM offer includes a range of award winning and industry leading hardware, including the Twinstar™ Matrix Upright cabinet, Twinstar Slant cabinet and Twinstar J43™ vertical screen cabinets. This hardware houses some of Scientific Games’ leading global content which is already a proven success in European markets. Titles such as the top performing Asian link themes, Duo Fu Duo Cai™ and Jin Ji Bao Xi™, as well as updated versions of player favourites like Super Colossal Reels™ Spartacus Gladiator of Rome™, are available within the market leading portfolio.

Scientific Games is a leading provider of gaming solutions across the world, releasing games which provide an element of familiarity to players, whilst at the same time delivering innovation and differentiation, to give players something unique in the market.

Stelios Tsapatos Sales Director Europe, Middle East & Northern Africa, says: “Launching our industry leading products in some of the largest casinos in Ukraine is an important step on our journey to engage and excite players across the country with a new gaming offer. Our partnerships in Ukraine are already starting to grow and casinos are benefiting from Scientific Games’ diverse product mix. We’re here for the long run, expanding our presence, building familiarity with players and always evolving their experience to maximize revenues for our partners.”

Dmitry Grechko, Slots Project Manager for Slots City in the Ukraine, widely recognised as the leading land based slot operator, says: “For Slots City, it’s all about providing a unique gaming and entertainment experience for our patrons and Scientific Games product portfolio was introduced to allow us to extend to a wider player base in the Ukraine through their internationally popular and high quality product sets.So far, the reception has been positive as the product gains popularity, while driving incremental revenue for us. I look forward to a long term relationship with Scientific Games as we both explore this new market and to benefit from the high-quality product and positive results.”

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Eastern Europe

Betsson Launches Europebet in Belarus

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Betsson Launches Europebet in Belarus
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Betsson has launched its Europebet brand in Belarus, offering players access to online sports betting and casino gaming, including online poker. A live Casino offering will also be introduced in the coming weeks.

Parallel to the launch, Betsson has opened an office in Minsk responsible for customer service as well as administrative and operational activities.

“Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy. We started looking into this market back in 2019 and have been preparing for this expansion ever since. As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk,” Pontus Lindwall, CEO of Betsson AB, said.

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