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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate

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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
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More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months

Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report Cowboys, combat and candy: cloud gaming through the lens of IP on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.

“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate.  “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”

The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.

 

Strong future growth

The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.

In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).

 

How much are gamers spending?

As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.

According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.

 

The influence of social media on gamer spend

As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:

  • One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
  • 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
  • U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
  • One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).

 

Developer and platform advancements

The report, Cowboys, combat and candy: cloud gaming through the lens of IP, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation™, Derwent Data Analyzer™, Derwent World Patents Index™ (DWPI), CompuMark™, and MarkMonitor™, to gather insights and analyze trends around patents, trademarks and domain registrations in the gaming industry.

Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”

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NEXT RELEASE COMING 29th OF JULY!

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Hello from Red Rake Gaming!!!

 

We are thrilled to announce our NEXT RELEASE for Spain, Italy, Colombia, Portugal, Malta, Sweden, Belarus and the United Kingdom MARKETS.

 

Game Name: Max Dangerous and the Lost Relics
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Remember that you have the “PROMOTIONAL MATERIAL” and “GAME ID” available here and in the “Marketing Area”.

Download now!!! https://bo.redrakegaming.com/

 

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THE MOST DARING ADVENTURE!

 

Board the plane to help this incredible archaeologist find the world’s most valuable relics. Fill the meters in this slot game and begin the adventure!

 

  • 5X4 reels and 50 payline.
  • Cascading reels.
  • Fill up to 5 different meters and trigger special features.
  • Whip: multiply your bet.
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Altenar se expande en España a través de JOKERBET

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JOKERBET es la marca de juego online para el mercado español de Grupo Veramatic, un grupo de empresas que comenzó su actividad en el año 1986, y que cuenta con más de 190 salones de juego en España y 1.000 terminales de juego en hostelería.
En 2017, obtiene la licencia para operar en el país mediante su propia página web donde los usuarios pueden disfrutar de lo mejor de las apuestas deportivas, juegos de casino y slots, entre otros.

El proveedor de software de Apuestas Deportivas, Altenar, ha anunciado su expansión de la mano de JOKERBET para el mercado español. Domenico Mazzola, Director Comercial expresó: “Estoy muy emocionado y feliz de anunciar que JOKERBET, un operador español bien establecido, decidió cambiar a nuestra solución de apuestas deportivas totalmente gestionadas.”A su vez, desde JOKERBET se sienten muy complacidos de poder trabajar con uno de los proveedores más importantes de la industria. Su Director, Jorge Justicia, señala: “La actitud, la flexibilidad y el enfoque de Altenar es lo que nos hizo decidirnos por su producto. Estamos seguros de que tenemos todos los elementos adecuados para tener una asociación comercial duradera". Altenar expands in Spain through JOKERBET JOKERBET is the online gaming brand for the Spanish market of Grupo Veramatic, a group of companies that began its activity in 1986, and which has more than 190 gaming halls in Spain and 1,000 gaming terminals in the hostelry channel.In 2017, it obtained the license to operate in the country through its own website where users can enjoy the best of sports betting, casino games and slots, among others.

The Sportbook software provider Altenar has announced its expansion hand in hand with JOKERBET for the Spanish market. Domenico Mazzola, Commercial Director: “I’m extremely excited and happy to announce that JOKERBET, a well-established Spanish operator, decided to switch to our fully managed Sportsbook solution. “In turn, from JOKERBET they are very pleased to be able to work with one of the most important suppliers in the industry. Its Director, Jorge Justicia, points out: “Altenar's attitude, flexibility and approach is what made us decide on their product. We are confident that we have all the right elements to have a long-lasting business partnership.”

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AppGallery Partners with Belka Games to Bring Clockmaker Joy to Huawei Devices

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Gamers can now look forward to embarking on a mystical match-three puzzle adventure with Belka Games’ critically acclaimed Clockmaker, now available on AppGallery.

In a race to find the Mystery of the Maleficent Clockmaker and break curses, gamers must swipe their way through the gem-based puzzles to make repairs to an old, enchanted town. As well as navigating through a mysterious atmosphere, Clockmaker invites gamers to face over a thousand mini games which require tactical thinking and skill to blast the gems away.

As part of the partnership, and in celebration of Clockmaker’s launch, AppGallery and Belka Games are bringing exclusive gifts to players. Gamers who played through AppGallery will receive an exclusive gift pack, which includes 24 hours of unlimited lives, as well as 15 premium rubies to spend within the in-game store. The gift pack is redeemable after completing the first house level at the beginning of the game.

“We are delighted that more gamers around the world can now experience the popular Clockmaker gameplay experience,”said Yuriy Krasilnikov, VP of Business Development at Belka Games. “As we’ve already seen, the game is a huge hit, so we’re thrilled that more gamers will have access as a result of our partnership with Huawei.”

Huawei Offers Technology Support to Partners

Being one of the fastest-growing app marketplaces, and third largest worldwide, AppGallery shows how developers can leverage Huawei’s strong operational support in the lead up to app launch. Clockmaker is a strong example of Huawei’s HMS Core potential, integrating with the IAP Kit and Ads Kit to bring seamless payment solutions and pleasant ad experiences to users.

“Working with Huawei has been an enjoyable experience for the team at Belka Games,” said Mr. Krasilnikov. “We have received a great level of operational and development support from the start and we were pleased with the smooth integration of Huawei’s HMS Core Kits so that we can offer fans of the game the services that they deserve.”

Clockmaker has achieved huge success in the last two years, across various platforms globally, as well as reached top grossing charts due to its interactive and exciting gameplay. Belka Games’ partnership with AppGallery demonstrates an appetite for growth and implies that fans could expect to see much more in the coming months.

Clockmaker is now available for download via AppGallery.

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