Connect with us
SoftSwiss
Playson

eSports

Fnatic Welcomes British Music Artist, Not3s, to its Talent Roster

George Miller

Published

on

FNATIC SELECT SPORTFIVE TO SECURE THE ESPORTS FRANCHISE'S NEXT MAIN JERSEY SPONSOR
Reading Time: 2 minutes

 

Not3s becomes first music artist to join the world-renowned esports organization 

Fnatic continues to lead the industry with the addition of influential content creators 

Fnatic, the leading global esports organisation, today announced it has signed British rapper, Lukman Odunaike aka “Not3s,” to its talent roster, marking the first time a UK musician has signed with an esports organisation. Most widely known for his 2017 breakthrough song, “Addison Lee,” Not3s will now be an integral member of the Fnatic UK Crew, a roster of UK-based professional esports gamers and content creators. The UK Crew bands together players of the most community-driven gaming titles, which are most notably FIFA, Fortnite and Call of Duty. This addition of Not3s is also a part of Fnatic’s larger mission to continue pushing the boundaries of the gaming and esports sector as it enters mainstream culture.

“Gaming has allowed me to experiment with my creativity,” said Not3s. “As an artist and creator, I’m always looking for things that nobody has done before. I’m thrilled to join Fnatic, because of the sense of community I feel from the organization, the players and from their fans. I look forward to bringing the worlds of music and gaming even closer together.”

Not3s grew up playing PS1, Nintendo 64 and FIFA 98, but it wasn’t until the onset of the Covid-19 pandemic that he found himself re-immersed in the world of gaming. While playing FIFA, Fortnite and Call of Duty Warzone, Not3s found himself hooked on the games’ background music and knew immediately that he wanted to find a way to integrate his own music into the games. With his two brothers already members of the Fnatic Network, Not3s was eager to join the UK Crew as a professional influencer and official player.

“We are thrilled to have such a talented musician and creator join Fnatic. We’re always looking to level up and encourage all of our players and creators, to expand their skills and brand and with Not3s, there’s no exception,” said Sam Mathews, Founder and CEO of Fnatic. “We’re excited to work with him to continue merging the worlds of gaming and music, for the benefit of culture and for the next generation of gamers.”

Asia

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

Published

on

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
Reading Time: 2 minutes

 

Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

Continue Reading

eSports

XB Systems AG Releases Q1 Trading Update and LOI with Galaxy Group

George Miller

Published

on

XB Systems AG Releases Q1 Trading Update and LOI with Galaxy Group
Reading Time: < 1 minute

 

XB Systems AG, a leading eSports gambling operator, today releases its Q1 trading update, and announces that it has signed a Letter of Intent (“LOI”) to merge with Galaxy Group Ltd.

XB Systems AG, operating under the brand BUFF.bet, announces strong Q1 revenue growth, with Q1 Gross Gaming Revenues (GGR) of €442k, up 197% year on year. On a pro-forma basis, GGR is up over 30% year on year, following the merger between the X-Bet.co and BUFF.bet brands in Q2 2020.

The company has migrated all players across to the BUFF.bet brand, and seen strong growth in GGR per active, showing the underlying strength of BUFF.bet’s eSports offering. In terms of the full year outlook, management has guided to double digit pro-forma revenue growth for FY21.

XB Systems AG also announces today that it has signed a Letter of Intent (“LOI”) to merge with Galaxy Group Ltd, operating under the brand name UltraPlay.

UltraPlay is an award winning eSports B2B software provider, which has returned consistently strong revenue and earnings growth over the past few years. The combination of the XB Systems AG B2C eSports gambling business with UltraPlay’s award winning B2B offering will create a market leading vertically integrated eSports offering.

The combined entity would have generated revenues of over €7m in 2020 on a pro-forma basis, with strong cash generation. While the merger will be done on an equity basis, with Galaxy Group shareholders taking equity in the combined entity, the management is currently considering finance options to facilitate the transaction and accelerate organic growth.

Continue Reading

eSports

PandaScore names new Head of Sales

George Miller

Published

on

PandaScore names new Head of Sales
Reading Time: 2 minutes

 

Oliver Niner tasked with onboarding clients and growing the sales team at esports data and odds provider

PandaScore, the esports data and odds provider, has strengthened its team with the appointment of Oliver Niner as Head of Sales who will play a significant role in driving growth through securing new client partnerships.

Niner has extensive industry experience having held roles at Betgenius, Marathonbet, Oulala Games, PIMS SCA and most recently at start-up platform provider Atlas IAC where he was Commercial Director. His knowledge and experience cover all verticals from sports to casino and beyond.

Niner will use this knowledge and experience to onboard new clients and partners and to establish a sustainable platform for growth and long-term success. He will also be responsible for building out a talented and experienced sales team as part of wider company expansion plans.

Flavien Guillocheau, CEO at PandaScore, said: “I would like to welcome Oliver to the team and look forward to working closely with him as we continue to position PandaScore as the number one esports data and odds provider for the global online gambling industry.

“Oliver has the talent and the experience required to ensure operators are aware of our market-leading products and services and to manage them from signing on the dotted line to integrating and launching our data feeds and odds. This makes him a great addition to the team.”

Oliver Niner, Head of Sales at PandaScore, said: “I am incredibly excited to have joined PandaScore at what is a pivotal moment in the company’s journey. They have already assembled a great team and I am honoured to now join their ranks and to lead sales activity and growth.

“The betting and iGaming community has come to realise the opportunity that embracing esports more fully can bring and Pandascore is a figurehead for that.  My team and I will be taking this message to the market and will enable our new and existing customers to maximise the potential that an esports product, delivered via Pandascore’s odds and data can bring, these are very exciting times!”

Continue Reading
Advertisement
Lightning Roulette by NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.