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Exclusive Q&A with Jeton Kodia Co-Founder at Oddspedia

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Exclusive Q&A with Jeton Kodia Co-Founder at Oddspedia
Reading Time: 6 minutes

 

Let’s start with a few words about yourself. Our readers love top executives talking about themselves.

My name is Jeton Kodia and I have been in the gambling business since 2009. I became an iGaming affiliate when I turned my hobby into my profession. Gambling is part of my life – I love betting, casino games, and poker. Additionally, with my first name Jeton, it was somehow destiny that I had to step into this industry. I am addicted to football, and I had to lose quite some bets on my favorite team until I learned that when you want to take betting seriously, you need to refrain from your emotional attachment to a particular team and turn your attention more to comparing the odds. Besides football and pro sports in general, I bet on pretty much anything with my friends. This ranges from prop bets about winning at Playstation games to whether my first child will be a boy or girl. There is always something going on in my life which we can bet on.

Now on to Oddspedia. What led to the founding of Oddspedia?

As I already hinted at before, I wanted to focus more on the odds at sports betting. Therefore, I teamed up with Jan, whom I know since we were 18 years old, and who is equally passionate for sports in general and football in particular. Together, we co-founded our company and website Oddspedia. The main goal of our company is to provide valuable, competitive and user-friendly services for sports betting fans, players and publishers. Since its inception and over the course of several years, Oddspedia established itself as one of the biggest international affiliates in the sports betting world.

Could you elaborate on the cutting edge that Oddspedia possesses? There are other companies that offer similar services. What makes Oddspedia “the number one sports companion” of punters?

The website aims to provide as much value to the user as possible, and the information is conveyed in a manner to ensure a great user experience. It starts with guaranteeing a reliable odds comparison – odds on Oddspedia are being scanned in real-time across more than eighty bookmakers to ensure that only the most up-to-date data is displayed. This is complemented by features not commonly found in competing websites, such as geolocation to show only relevant betting sites for the user, direct links to bookmakers’ betslips, full odds movement history and various betting tools. This is part of what makes Oddspedia one of the best sites for odds comparison. But as a matter of fact Oddspedia offers much more than that. The website has amazing sports coverage as well, providing livescore information on more than 30 different sports. Users can also explore sports statistics, bonuses and promotions, or read the latest news on their favourite leagues, teams and matches. All of this wrapped in an app-like web experience, with quick performance and a state-of-art modern design makes it easy for Oddspedia to stand out from its competitors.

You recently overhauled the Oddspedia website. What are the new features that have become user favorites?

In August Oddspedia had the biggest makeover yet with its relaunch. The new version was in development for more than a year, and enabled the development team to apply new tools and technical innovations that were simply not possible on the old site. Major front-end and back-end changes were done to improve the user experience, and the new UI provides much more natural and polished user flow. To ensure seamless operation, updates regarding back-end software, systems,  processing odds nodes, and new integrations are introduced almost on a day-to-day basis.

You have also launched widgets for webmasters and digital publishers which help them monetize their website through affiliate marketing? Tell us more about the widgets and process of monetizing.

One of the main issues from editors, publishers and affiliates is providing real time data to their customers. Is extremely hard to find a proper way to do it. The Oddspedia Widgets fill the gap between the sports data feeds and the operators.

For editors, the Oddspedia Widgets have been developed as a real “all-in one” solution. These tools can be implemented into any site by simply pasting their code, providing that site’s users with real time odds data. Publishers can benefit from the live information by not only providing their users an odds comparison widget for free, but they can include their affiliate link to the respective bookmaker. Clicks are simply shared on a 50/50 basis. The way the split works is that the widgets rotate with two links, one for the publisher and the other for Oddspedia which will be applied with equal chance.

 Publishers will get real time sports data without any cost for them, at same time they offer that to their customers and readers.

The Covid-19 pandemic has affected the betting and gambling companies, especially the traditional forms of betting and gambling. It is not yet done yet. How have the lock-down and social distancing measures affected your business?

In every crisis there’s an opportunity. The coronavirus outbreak has had a devastating impact all over the world and on our daily lives, with many businesses in almost every industry feeling the pinch. That’s no different with the gambling industry, as most major sports were suspended in the first lockdown during spring time.

At Oddspedia we expected that the interest in sports will even grow bigger in times of social distancing and isolation. But with the vast majority of sports canceled we had to find a way to react to the situation. We focused on increasing our sports portfolio and cover almost any event going on worldwide. As crazy as it sounds, the matches from a Table Tennis tournament in Russia were checked over a million times on Oddspedia.

There are still positives that can emerge from the pandemic, with virtual sports and esports being one of them. Virtual Sports truly boomed in interest. Esports betting is a vertical in the industry that was already rising in popularity before the outbreak. But now, it’s well on its way to establish itself as a major offering for operators and affiliates, which is set to continue even after we come out the other side of virus lockdowns.

It has been seven years since Oddspedia was launched. Most of these times, you focused mainly on Europe, especially the German-speaking countries. You are now venturing in to South America. How has the user response so far from the Latin American countries, who certainly love their football? Any plans to start operations in Asia?

Our entry into the South American market has been very successful. The audience there is extremely passionate about sports and betting, and they show a great demand for our product. Of course, we provide local users with well-targeted information from local bookies in their native language. We began with the integration of Spanish and Portuguese languages for our product, then we structured our content to be as engaging as possible for local users. It’s no secret, that for users from Brazil, as well as for other Latin American countries, football is the most popular sport. So when entering our website, we meet users with the most interesting football matches from their local leagues. These are shown first and then followed by popular worldwide championships.

This personalized approach is very successful and we have good and stable traffic coming from these countries

Several Asian countries, like Japan for example, are very interesting for oddspedia, as well. However, we deem it highly important to find the right partner when entering a country like that. It is crucial to have the right partner who is fond of the language, can translate and adapt to the correct betting terminology, and possesses local SEO knowledge. We envision to grant sublicenses for oddspedia if the right company to partner with comes knocking on our door.

The technology is moving at an unimaginably high speed. How do you think artificial intelligence and machine learning would impact the betting industry, and specifically the odds comparison

Automation based on machine learning has been key within ecommerce for years and the igaming industry should apply insights gained in other sectors. Offering a personal user experience in a responsible environment comes from understanding and catering to each individual player’s needs from an entertainment point of view. AI is a type of software or hardware that learns – and it could be programmed to learn mostly about users and their behavior and utilize those insights to drive the developments of new, hyper-personalised gaming and internet betting experiences. The technology is being applied to learn our habits, our likes, and our relationship patterns. Online gaming is an industry that runs on data, such as results, stakes, percentages, odds, stats, and so on. All of these numbers are constantly crunched, calculated and analysed behind every major gaming platform. For this reason, ML is actually playing a growing influential role in the sector, changing the game for both online gaming businesses and their players

Finally, what would be your key advises to any new entrepreneurs starting something new in the gambling industry or affiliate marketing sector?

Don’t start something just on your own if you are a newbie. First, dip your foot in the water and gain some experience in the industry. I would recommend starting with a job at a bigger affiliate company or in affiliate marketing at an operator. If you are smart, you can learn a lot quickly and avoid a bunch of costly mistakes you might have made otherwise. In the next step, you can try out your own ideas. By then, you already have a sound understanding of the industry, which allows you to make even better products right from the beginning and the timeframe until you are able to realize a return on your investment is likely to be much shorter, as well.

Interviews

Chris Nikolopoulos, Chief Commercial Officer at BETBY, reviews an exciting year for the sportsbook supplier, and looks ahead to what could be a landmark year to come.

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Chris Nikolopoulos, Chief Commercial Officer at BETBY, reviews an exciting year for the sportsbook supplier, and looks ahead to what could be a landmark year to come.
Reading Time: 2 minutes

 

What do you think has been the key to your commercial success in 2021? And were there any highlights that stood out?

I think it’s all about our open approach to critical thinking and the way we treat existing and prospective partners. Time and time again, we see providers in the market that are afraid to think like an operator, which keeps them grounded in old-school practices and approaches. In business, just like in life, you can’t take nothing for granted and you must act fast and efficiently, which is why we constantly try to evolve and listen to our partners’ needs.

The sports betting industry is one where without constant innovation, flexibility and the desire to deliver on your partner’s needs, a business can become outdated very quickly. At BETBY, we are doing our best to achieve this goal, starting of course with the product itself, which we always keep front of mind and we constantly act to improve it. We have signed deals with over 25 new partners in 2021, and the feedback has been extremely promising.

Are there any products in the roadmap for the year ahead that we should look out for? Will you be targeting any markets in particular?

The development process never stops. Looking ahead, we will continue expanding our Betby.Games series while also focusing on delivering extra functionality of our core business and our fully managed sportsbook solution. That includes extra data feed integrations, more front-end layouts and various other specific functionalities that I would like to keep confidential until we reveal them to our partners. With regards to markets we are targeting, we have a lot of different regulated jurisdictions on our radar, both in Europe and across the globe, and by the end of 2022 we will certainly have expanded our international reach.

What industry trends, if any, have you noticed in 2021 and how has BETBY responded to them?

2021 has been both interesting and challenging, mainly because of the pandemic. We constantly try to analyse trends and remain connected with the industry, and we have been able to identify several trends in various aspects. For instance, the increasing focus on the US market is a trend among most of the established European providers. On another note, we have certainly seen a growth in supplementary betting products such as Esports, virtual, and various products that fall in between. Betby.Games itself is the most glaring example of that.

Lastly, do you have any predictions for trends or developments that we will see across the industry in the year ahead?

I believe that operators will be focusing more and more on operating within smaller, flexible teams with modern software and fresh ideas, as they will be able to cover parts of the business more efficiently than with old, legacy platforms which are trying to provide full turnkey solutions. There is no one-stop shop that can deliver everything anymore, we have already seen this for some time, and I believe it will continue to be the case in the future.

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Interviews

Push Gaming JJ2 Success – Exclusive Interview with Darren Stephenson, Marketing Director at Push Gaming

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Push Gaming JJ2 Success - Exclusive Interview with Darren Stephenson, Marketing Director at Push Gaming
Reading Time: 3 minutes

 

Jammin’ Jars 2 is continuing to smash records since its summer launch – can you tell us how special this is to Push Gaming and what it means for the team?

JJ2 was such a fun project for us from the very first moment when we realised that the feature we were working on was the perfect fit for the Jammin’ brand. We’d been asked many times about doing a sequel but to know it was actually happening and to see it coming together, made it a really exciting project for the whole business to be involved in. This is especially the case given how the first iteration had been such a resounding hit. Seeing the slots community getting charged up for it was just something else and the hype this game generated is something that we can be very proud of.

 

Talk us through the game – what do you believe has made this such a smash hit and which features are particularly unique?

Producing a sequel provides a unique opportunity in that you get the chance to revisit a game. At its core, the game remains true to Jammin’ Jars and we felt that was important, so the same multiplying wilds are in play, however, with the max win increased from 20,000x to 50,000x.

We also added little surprises along the journey such as with the fruit blast feature being able to trigger more than once in a single spin, so players might expect they know the feature from the original but then they find that extra little addition.

The most noticeable changes from the original are the addition of coins and the GigaJar feature. The coins act in the same way as the fruit symbols but with the coin values going up to 1000x – this really adds a new dimension to the potential fun factor when you count in the multiplying wilds. GigaJar brings a completely new feature into the mix – it takes some progression to reach it as we didn’t want to water down the ‘classic’ features that players loved in the original, however it does deliver that all-important unique dimension that made the game truly special.

 

On to global markets – where has JJ2 performed best? Do you think it’s suited to any particular playing habits?

Much like the original, JJ2 is popular across all markets it is available in. I imagine the game is a popular choice for players that like to enjoy games over multiple sessions and enjoy a familiarity and ‘feel good factor’ whilst always offering excitement and discovery. Of course, Scandinavia and the UK are two of our most popular markets, and with some of the world’s most passionate players there, it’s wonderful to see the slot prove to be one of the most popular launches this year.

 

JJ2 has also been hugely well received by the streaming community, did team Push design the game with the community in mind?

In my opinion, a good slot streamer is first and foremost a slot player – and players will always be our focus when we’re working on a game. Streamers want to be entertained themselves, so I think when they’re playing our games it’s a good sign that we’ve done something right.

 

Looking to the months ahead, what other exciting launches can we look forward to?

We’ve just released Fire Hopper which includes some elements that might get people thinking of the Jammin’ games, although with its own unique and exciting twists. Then we have Bison Battle following soon after, which has a land-based slots feel to it and including some really fun bonus rounds. This is definitely a slot with some really unique elements, and I’m sure it will prove to be hugely popular. Both these games include Bonus Buy, which is something new that we’ve introduced to some of our games and players really seem to be enjoying it. Following the hugely positive feedback we’ve received, we’ll continue to include this in some of our upcoming games as we’ve done with a selection of our existing games, such as Jammin’ Jars, Dinopolis and Mystery Museum.

 

 

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Interviews

Exclusive interview with ESA Gaming’s Maria Luisa Malfasi

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Reading Time: 4 minutes

 

A year after introducing its EasySwipe™ product, ESA Gaming’s collection of mobile games optimized for cross-selling from casino to sportsbook now features six titles following the recent launch of its latest hit Joker Poker. ESA Gaming has also entered several new markets and struck partnerships with operator and aggregator partners around the globe. European Gaming caught up with Maria Luisa Malfasi, Business Development Manager at ESA Gaming to see what the future has in store for the supplier.

It has been a fantastic year for ESA Gaming which has seen you move from offering an aggregator platform and poker network to focus on cross-selling titles for mobile, tell us about the last 12 months.

Having offered an aggregator platform and poker network for some years we wanted to develop a new USP for the company and introduce something unique and different to what is currently available in the very saturated slots market. The result was our portfolio of EasySwipe™ games which is designed specifically to sit within sportsbooks to offer bettors a simple yet engaging casino experience without disrupting the sports betting experience. We now have six titles in our offering and it’s been a fantastic year for ESA Gaming.

Major sporting events in the summer, such as the Euros and the Olympics, definitely helped boost our portfolio as betting volumes significantly increase and naturally offers the possibility of cross-selling to casino.

The Euros was our first experience of having our EasySwipe™ games live during a major tournament and offered an opportunity for us to gather some good business intelligence which we will incorporate into our future product development. We already have one sport-themed title in our portfolio which has resonated well with bettors and we will add more in the near future to better appeal to sports fans.

Tell us a bit about how your EasySwipe portfolio has developed and performed in the last year. 

As the name of our product suggests, customers easily swipe from one product to a next on their mobile device. This ensures the sports-betting experience per se is not disrupted but allows players to enjoy their favourite casino games or try something new whilst continuing to bet on sports. We have now introduced six fantastic titles that offer players a fast-paced, fun-filled gaming experience.

 

The first titles we introduced were blackjack and roulette that bring the real casino experience to the player, with intuitive game play and responsive design, perfect for mobile screens. Fruit Staxx, our enticing fruit-themed slot is designed for casual gameplay with an immersive user experience. GoalMine, is a fast, football-themed game which gives players a speedy game-play, with familiar graphics and steps. The title has been a huge hit with avid sports fans and is a natural fit in a sportsbook. The simple format and differing final rounds which create genuine progression and culminate in sporting action adds an extra layer of excitement to this title.

Recently we introduced EgyptMine, the second title in our Mine series. Inspired by computer classic Minesweeper, it sees players race across the sands avoiding evil creatures before entering a pyramid in search of treasure. Finally, our most recent hit was Joker Poker, another casino classic featuring a standard deck of 52 cards, plus a wild joker, where players are tasked with creating the best possible 5-card poker hand. Players can utilise an autoplay feature and there are chances to multiply winnings with an enticing Gamble Round offering red, black or suit betting, while there are chances to win up to 300x stake on every hand.

 

In terms of reach, is expansion in your future plans and if so, what new markets is ESA looking at? 

We see plenty of opportunity to expand our reach and are exploring several opportunities. We are currently looking at getting our content certified or licensed in a raft of European markets such as Romania, Sweden, Denmark and Greece.

 

We are carefully analysing the potential of the market before making the decision on whether to enter or not and are focusing on territories where sports betting has a strong following.

In the last year we have entered Portugal and significantly expanded in Italy, signing several deals with leading local operators and aggregator platform providers. We also received our MGA licence which will allow us to distribute our games to an array of new partners.

We will of course also continue to develop our games portfolio and have recently hired a hugely experienced Head of Games to oversee this expansion and the creation of a portfolio of slots. We will Imminently introduce sport-themed games Basketball Mine, and Tennis Mine, with new more involved bonus rounds, as well as some innovative slots titles and our first crash-style game.

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