Connect with us
SIS

Latest News

Evoplay Entertainment sets off on an enchanted adventure in Tree of Light

George Miller

Published

on

Evoplay Entertainment sets off on an enchanted adventure in Tree of Light
Reading Time: < 1 minute

 

Innovative game development studio Evoplay Entertainment has released its latest immersive slot game for all players looking for an adventure this winter, Tree of Light.

Set in the magical forest of Winland, and crammed with adorable characters, the title takes players on a voyage with the brave adventurer Lupine and his loyal companion, Mino.

On a quest to discover the legendary Tree of Light, which grows the tastiest fruits and largest prizes of all, players are in for a tumble of fun as they look to trigger winning combinations by activating an ancient scroll displaying supernatural patterns.

The right sequences give strength to the game’s charming characters, powering the quest for eye-catching rewards if players are brave enough to take on the challenge.

The bonus game takes players into an additional magical round, where players will need to choose from one of three fruits from the Tree of Light to unlock some of the biggest prizes.

Commenting on the launch, Ivan Kravchuk, CEO at Evoplay Entertainment, said:

“We are delighted to unveil Tree of Light, a fun-filled journey through the enchanted forests of Winland, where lovable companions, immersive gameplay features and a chance to bag amazing rewards awaits prize-hungry explorers.

“The title marks a fantastic addition to our coveted portfolio, which undoubtedly merits the host of plaudits it has received from across our industry. With the launch of a widely anticipated new product on our agenda for 2021, as well as continued commercial expansion, we’re set for another exciting year.”

The intrepid title joins Evoplay Entertainment’s 100+ catalogue of multi-award nominated slots, table and instant games.

Tree of Light preludes the dynamic content studio’s flagship 2021 game, set to follow on from Dungeon: Immortal Evil, the casino industry’s first ever RPG-inspired ‘hack and slash’ slot – launched to great acclaim at ICE London 2020.

Latest News

Zitro Digital and Oryx Gaming Form New Alliance

George Miller

Published

on

Zitro Digital and Oryx Gaming Form New Alliance
Reading Time: < 1 minute

 

Global gaming supplier Zitro has partnered with leading iGaming platform provider and content aggregator ORYX Gaming to add its growing games portfolio to ORYX Hub.

Through the deal, Zitro’s content will become available to ORYX’s extensive network of operator partners across the globe via ORYX Hub, a platform featuring 10,000+ casino games from 100+ providers.

Zitro Digital offers a wide range of popular online content including world leading video bingo games and player favourite slot titles.

Sebastián Salat, CEO of Zitro, said: “Accelerating the growth of our digital business is one of our main goals to further position Zitro as a leading global gaming provider. We are immensely excited about this new collaboration with ORYX Gaming, which will broaden our reach and will significantly benefit all stakeholders while giving more players access to our high-quality games that provide a fun and exciting experience.”

Matevž Mazij, Managing Director of ORYX Gaming, said:  “ORYX Hub offers one of the most extensive portfolios of online gaming games on the market and we are always looking for fresh new content to add. With Zitro, we have found an excellent game supplier, with outstanding performance in both online and land-based markets. Zitro’s cutting-edge technology combined with the great team of people in the business creates the perfect environment for a successful alliance.”

 

Continue Reading

eSports

Former ESL Executive Charlie Allen Launches Esports Agency “Road House”

Niji Narayan

Published

on

Former ESL Executive Charlie Allen Launches Esports Agency “Road House”
Reading Time: < 1 minute

 

Charlie Allen, former director of global brand partnerships at ESL, has launched a new commercial esports and gaming agency, Road House.

The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming industry. Founded back in late 2020, Road House consults with brands, agencies, rights holders, publishers, and tournament organisers from all over the sports, media & entertainment world.

“Despite the challenges the industry has faced due to the pandemic, it is still a very promising time for esports right now. I’ve learned a great deal from working in this fascinating sector over the past few years and it felt like the right time to launch Road House,” Charlie Allen said.

“During my years at ESL, I spoke with many C-suite level executives from across many different sectors in the traditional marketing world, and what I discovered is that the broad, open ecosystem of esports can prove rather daunting to them. They really needed it explaining to them – like about how esports is consumed, who plays where, how many people are tuning in, and how can we positively engage with them?”

The commercial agency works with clients on RFPs from across both the endemic and non-endemic world, and the appetite to reach new millennial audiences that these brands have never managed to reach before is definitely on the rise.

Continue Reading

Affiliate Industry

XLMedia Announces Plans to Recover Casino Vertical

Niji Narayan

Published

on

XLMedia Announces Plans to Recover Casino Vertical
Reading Time: 2 minutes

 

Global digital performance publisher XLMedia has provided an update for the year ended 31 December 2020.

For the Full Year 2020, XLMedia expects to deliver revenue of approximately $54.5 million and adjusted EBITDA of approximately $11.5 million (excluding transformation costs and share-based payments).

As detailed in the first half results in September, the Company is pursuing a multi-track approach to recovering the Casino vertical, where a number of sites were penalised by Google early in 2020. This process is being carried out in conjunction with a fundamental rationalisation of the asset portfolio, significantly reducing the overall number of sites and upgrading the quality of those remaining, with a concentration on highly-engaging content and enhanced functionality to drive increased traffic and build consumer loyalty.

The approach to recovering the Casino vertical is an orderly combination of, i) submitting to Google for reconsideration certain sites which have been rebuilt in-house or in conjunction with a partner, ii) developing some entirely new sites, where this is the better strategic option, iii) de-indexing sites which are immaterial and may have a negative impact on the authority of the premium websites, and iv) disposing of sites which no longer fit with the direction of the business.

“We have now completed the core development work on all the rebuilt sites we will take forward and have commenced the submission process to Google for reconsideration. To date, we have been successful in having the penalty removed for three of the ten sites we wish to recover, Casino.pt, Casino.gr and CasinoKiwi.co.nz. Learnings from both successes and initial rejections are being applied to the ongoing refinement of the remaining sites and we will resubmit those sites in due course. We will provide a further update on the Casino recovery process with the Financial Results for the Year Ended 31 December 2020, currently expected on 13 April 2021,” XLMedia said.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay Entertainment

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.