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“Your world. Your win” – STS launches a new esports campaign

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"Your world. Your win" - STS launches a new esports campaign
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STS, the largest bookmaking company in Poland, is launching a new marketing campaign entitled “Your world. Your win”. The campaign is the result of the introduction of new brand positioning in esports communication. The launch of the campaign coincides with the beginning of one of the largest CS:GO tournaments in the world – IEM Katowice 2021.

In its new campaign, STS combines the digital world of fans and influencers with the bookmaking world in which fans can make real profit thanks to their passion. – esports fans are very involved in their hobby. We reward this passion. We believe that the time spent on playing or following games translates into a capital of knowledge and experience. STS makes it possible to turn them into real profit – says Paweł Rabantek, marketing director at STS.

The first part of the campaign, prepared on the occasion of IEM Katowice, features world stars of esports, including Wiktor “TaZ” Wojtas – the icon of Polish CS:Go, who has been on the gaming scene for over a decade. Another featured star is Henry “HenryG” Greer”, a former CS:GO commentator and at present – the manager of Cloud 9, one of the top organizations.

The main elements of the campaign include a dedicated offer for fans, broad online communication, also on social networking sites, and outdoor advertising, which is carried out in Katowice for a third consecutive year. The advertising consists of two large-format and one LED ad – all of them appearing in the very centre of the city. The capital of Upper Silesia hosts one of the biggest esports events in the world – IEM Katowice 2021 (Intel Extreme Masters), which is why this location was chosen.

– as the leader in the Polish bookmaking market, STS has been investing heavily in esports for years. By launching the campaign during the IEM we can show how important the event is to Polish fans and the brand itself. We wanted to make sure that we could feel the atmosphere of esports in Katowice, even though the tournament is held without audience – says Paweł Rabantek.

Supporting esports for many years

STS has been investing in the development and professionalization of Polish esports for a long time. The bookmaker has been a sponsor for, among others, Paweł “innocent” Mocek – a CS:GO player who played for the most popular Polish and foreign teams. This is the first time that a bookmaking company supports an individual Counter-Strike player. The company also decided to work with Damian “Nervarien” Ziaja who is one of the most popular influencers in the Polish League of Legends community. In recent seasons, STS provided support for the Nine to Five tournament, the Polish Esports League – which are among the leading CS:GO competitions in Poland – as well as eSports teams Izako Boars,devils.one, AVEZ Esport and x-kom AGO. The company also joined in the initiative of staging a charity match played by the top Polish CS:GO teams.

You can find more information at https://www.sts.pl/pl/twoj-swiat-twoja-wygrana/

eSports

SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool

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Made-in-India battle royale Indus is hosting its first ever series of nationwide grassroots esports tournaments dubbed Indus Inferno. This is SuperGaming’s summer special of tournaments with prizes and bragging rights on the line — but most importantly: a chance for players to experience Indus at the highest skill level and be the best in India’s first new-generation battle royale.

Created by award-winning Pune-based developer SuperGaming, Indus is an Indo-Futuristic battle royale slated for mobile, PC, and consoles with pre-registrations live on Google Play for Android. Pre-registrations for the game have crossed 10 million already.

Indus Inferno kicked off with the Regional Scrims featuring a Rs. 50,000 prize pool this week. The scrims were met with immense excitement, with players hailing from multiple cities across India.

The Indus Inferno Finale scheduled to take place on 1st June will feature a lucrative prize pool of Rs. 5,00,000.

Player registration for the Open Qualifiers is now open and will end on 19th May. The Qualifiers are set to run from 20th May to 24th May. It is important to note that only the top 2,000 players from the Inferno in-game Leaderboard will be eligible to register for the qualifiers. The top 10 winning teams from the Open Qualifiers will earn coveted spots in the finale, joining the invited esports teams for an epic showdown.

The following teams have been invited for the Indus Inferno Finale:

  • Team Moggers

  • Team Redlock

  • Team Pushpa

  • Destruction of Game

In addition to this, teams of Indus content creators, community members, several esports organizations as well as winners of past playtests will be present for the tournament. There’s a total prize pool of Rs. 5,00,000 with the winners netting Rs. 2,50,000 and the runners-up, third-place, and fourth place getting Rs. 1,00,000, Rs. 75,000, and Rs. 50,000 respectively. The most valuable player will get Rs. 25,000.

More importantly, the finale will feature India’s top esports team owners so Indus’ best players can have face to face opportunities to be scouted for a career in esports playing Indus. These include:

  • Godlike Esports

  • Revenant Esports

  • Orangutan

  • Entity Gaming

  • Reckoning Esports

  • Carnival Gaming

  • Chemin Esports

  • True Rippers

  • Enigma Gaming

  • Team Tamilas

  • Marcos Gaming

  • TWOB

“With Indus Inferno and previous Indus esports tournaments that we’ve been running since last year such as the Indus Invitational and Indus Unchained, we want to lay the foundation for a sustainable esports ecosystem for our community and the nation at large,” says SuperGaming CEO and Co-Founder Roby John. “Having India’s best esports team owners at the finale is our small way of making that happen.”

SuperGaming is also going to have exclusive rewards, developer panels, and more, so head on over to the official Indus Discord server for all the details.

Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet through this official esports tournament.

This is inline with how SuperGaming has crafted its biggest hits — MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 80 million players since its launch with a relentless focus on putting its players first leading to some of its biggest community members featuring in-game as well as celebrating India-specific events like Diwali.

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eSports

ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH

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Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.

Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).

Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.

The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.

“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”

“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”

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eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

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