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FIFAe Club World Cup 2021 to take football into another world

George Miller

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FIFAe Club World Cup 2021 to take football into another world
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As the dust settles on the draw for the FIFAe Club World Cup™ zone finals, the remaining 42 teams represented by two players each eye up who stands between them and triumph. The greatest FIFAe club event, played on EA SPORTS FIFA 21, will see the best esports teams in the world battle it out for their share of the $350,000 in prize money.

With the sweet taste of glory resting at their fingertips and teamwork being a decisive ingredient for success, each club will start their journey to the title in the group stage starting on February 24. The best two teams from each of the six zones will then progress to the finals weekend, for their chance to be named FIFAe Club World Cup 2021 zone winners.

This will be the first of several FIFAe tournaments this year, as FIFA continues to invest in growing a new, dedicated esports vertical for future generations. A total of 480 teams from across the globe participated in the online qualifiers throughout four weeks of competition. This was a 150% increase on last year’s tournament, showing the huge appetite from clubs and the community.

As well as increased participation, the level of skill is also at an all-time high making for some thrilling matches. Every fan knows nothing compares to their favourite player running rings around the competition. Ultimately though it’s teamwork, not the individual, that wins big. In this two-person esports competition the same is true – individual superstars are teaming up and will need to be performing at their very best to walk away with the title.

Some of the biggest clubs of the scene such as record-participant Manchester City and reigning champion Complexity Gaming will compete to raise their club badge to new heights and to grow their club legacies.

The new #FameYourGame tagline complements FIFA’s ambition to ensure all competitive FIFA players are given the support they need to establish themselves as global superstars.

Christian Volk, Director of eFootball and Gaming at FIFA commented, “In the next few days we will see the most exciting, talented young esports players the world has to offer and take to the stage to create their club legacy. The FIFAe Club World Cup should be on your watchlist – make sure to tune-in!”

For fans eager to follow the competition all matches until the knockout stage, from 24 to 26 February, will be available on FIFA.gg. The main feed, which will be produced remotely from London, will start at 4.30pm CET on 26 February. Friends who want to watch the action unfold, as if they were in the same room, should check out FIFA’s newly created ‘watch together’ feature.

Aspiring commentators are also being given the chance to get involved in this year’s FIFAe Club World Cup™. Each zone is being assigned a dedicated commentary team to report on live matches.

eSports

Guild Esports Signs Samsung Partnership Deal

Zoltan Tundik

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Today, Guild Esports, the leading esports organization co-owned by David Beckham, is pleased to welcome Samsung, world-leader in transformative technologies, as its Official Display Partner.

The partnership with Guild is Samsung’s first partnership agreement with a UK esports organization and will commence from today, following the signing of a one-year deal across the UK & Ireland.

Samsung will provide monitors and displays for Guild’s newly launched Academy and additional monitors for pro-players, content creators, and staff, along with LCD displays and LED signage for rooms in Guild’s future London headquarters. Samsung’s high-performance monitors will offer Guild players the high refresh rate and low response time vital for the competitive world of professional esports.

The partnership will see Samsung enjoy exposure across Guild’s social and digital content, featuring its pro-players and content creators, while also offering VIP experiences for fans. Samsung’s display solutions will also be integrated into the Guild Academy’s physical infrastructure and roadshows.

Guild and Samsung share the same vision for the future of esports, and the partnership reaffirms their commitment to providing best-in-class technology and infrastructure for esports professionals, which are essential for the development of talent at every level and the wider gaming community.

Michelle Tierney, Director of Commercial Partnerships, added: “We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating the commitment to our audience by aligning with best-in-class brands throughout our partner family. Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users with the best possible gaming experience.”

Damon Crowhurst, Display Head at Samsung Electronics UK, said: “Samsung is excited to be joining the Guild family and we look forward to delivering value to the gaming audience. From monitors to displays, Samsung is constantly striving to improve the user experience by harnessing new innovations resulting in total immersion, unrivalled game play and maximum comfort. This partnership shows continued commitment to gamers and the wider industry, offering fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the UK & Ireland.”

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Altenar to integrate new esports data feed from Oddin

Zoltan Tundik

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The esports odds feed from Oddin will be made available to Altenar sportsbook clients as part of a new partnership between the two companies.

Altenar confirmed that the feed, which comes with live-streaming, multiple live markets and over 80% uptime for a wide coverage of esports tournaments, is the latest ‘premium quality data feed’ to be integrated with its in-house developed sportsbook software.

“The esports phenomenon is global,” said Altenar CEO Stanislav Silin. “We work with multiple operators from very different regions. However, we received many requests for a more attractive esports offering. We were very lucky to find a partner like Oddin.

“Their product is ready to deliver a very competitive live betting offering. Our clients can’t wait to connect Oddin’s odds feed for Counter-Strike, League of Legends, or Dota 2. This is going to be a game-changer that will help them attract millennials to their sportsbooks.”

Marek Suchar, Head of Partnerships at Oddin, added: “We’re very happy to continue our global expansion. Partnering with leaders in the industry such as Altenar is great news for us and the esports betting industry in general.

“More and more operators will have the chance to deliver a truly engaging esports betting experience to their clients. Esports betting is meant to play a key role in the industry for the upcoming years and big partnerships like this are just the beginning.”

Source: SBC News

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eSports

Pinnacle continues global esports push with CS:GO Pinnacle Cup II launch

Zoltan Tundik

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GRID Becomes the Official esports Data Partner of Pinnacle
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The sequel follows success of the inaugural event in ongoing series

Pinnacle has announced that – following the success of the first Pinnacle Cup in March 2021 – Pinnacle Cup II will become the latest in the series, taking place from June 28 – July 16, 2021.

The sequel will see top-tier CS:GO teams from around the world battle it out once again to stake their claim as one of the world’s best teams and compete for a share of the $100,000 prize pool.

Pinnacle will continue working with data partner GRID for this edition, as well as production partner Relog Media, who will help to deliver a world-class viewing experience.

All action will be streamed on the TEBtv Twitch channel, with the group stages seeing the likes of Sharks, Tricked, and VP. Prodigy enter the fray, before further teams, including ENCE, Entropiq, MIBR, and previous finalists HAVU, join at the Swiss stage. Successful teams will then progress to the knockout-stage where a further four invited teams will join the competition.

Pinnacle will guarantee best-priced odds across all pre-match and in-play betting markets, continuing on their promise to offer customers unrivalled value in the market, with early prices already live for the qualifying rounds of the event.

Paris Smith, CEO at Pinnacle, said: “We’re excited to announce a second Pinnacle Cup CS:GO event, following the success of our inaugural tournament in the spring. This success is testament to the tireless efforts of the team, and our partners, in creating an unrivalled fan experience that strengthens Pinnacle’s relationship with the esports community.

“Our commitment to the Pinnacle Cup II further showcases our ambition to scale our value proposition through our products and the streaming of the tournament in collaboration with GRID and Relog Media.”

Ben Cove, Pinnacle’s CMO, followed up: “The first half of 2021 has been significant in the life of Pinnacle and our esports offering. We knew Pinnacle would deliver the very best esports odds, but could we branch out to create our own esports tournament and genuinely resonate with the audience?

“The first Pinnacle Cup CS:GO tournament proved this concept and exceeded any expectations we had going into it. Now, we build for scale and longevity, with Pinnacle Cup II in June and July, and we have already begun planning a rollout strategy for further events encompassing more content, competitions, fan experiences, and player engagement on additional digital and LAN platforms.

“We are delighted to be teaming up with Trustly once again as our core event sponsor. Trustly’s passion for esports, particularly CS:GO, has been evident throughout the process, and we’re looking forward to joining forces with them once more to deliver a truly world class event.”

View the Pinnacle Cup II trailer video here:

 

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