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How the Global Lockdown Impact Online Bookies Around the World
On March 11th, 2020, the World Health Organization declared COVID-19 a global pandemic. Governments around the world declared war on the virus, implementing lockdown systems in countries across the world.
The lockdowns ground the global economy to a halt, with millions left unemployed. All non-essential businesses, including betting shops, experienced a forced closure as people complied with stay-at-home orders.
With the pandemic in full swing, and people forced to stay home, consumer behavior saw a radical shift in almost every industry. With bookmakers non-longer able to do business in physical betting shops, the action moved online.
In the six months to June 2020, the parent holding company of the Ladbrokes Coral Group issued a report on the current state of gaming in the UK. The report shows a 50% decrease in revenues from UK net gaming revenue (NGR) in retail establishments.
While most punters found the transition online rather easy to make, sports were another issue. Tokyo ended up caving to the pressure of the pandemic, calling the games until 2021. The English Premier League season came to an abrupt halt, with Liverpool poised to take their first title since the 80s.
All sports leagues around the world followed suit, bringing sports betting to a halt. The only sports league still hosting events was the UFC.
Compounding the misery of low revenues from the pandemic, April saw the introduction of legislation banning credit cards for use in betting and gambling.
With the pandemic easing in Q1 2021, the world expects things to start getting back to normal in H2. However, the effect on the gaming and betting industry is already on the cards.
According to IBISWorld data, reports show the Gambling and Betting Activities industry revenue to decline by around 27% to an estimated £11.1 billion.
Adapting to a Shifting Environment
The pandemic forced the closure of brick-and-mortar gaming venues in popular hubs like Las Vegas and Macau. However, it didn’t take punters and operators long to shift everything online.
The adaptation to the changing landscape happened quickly, and many operators benefited from the transition.
With horse racing and football accounting for 75% of all sports betting in the UK, many gamblers and betting shops moved to cover e-sports.
E-sports saw a massive lift in 2020, with e-sports betting products becoming more accessible in app stores and betting websites.
According to research from the Gaming Commission, gross gaming yields for e-sports increased by a staggering 2,992% to more than £1.5 million in revenue for the year through March 2020.
The industry continued to add another 124% on top of that performance in April, and a further 36% in May, with total revenues of £4.2 million. While traditional sports remained in limbo, with professional footballers catching the virus, e-sports capitalized.
One of the most successful examples was how the Formula One season stopped and transitioned online to a virtual championship.
While everyone stayed home, some people decided to try gambling for the first time. Many more said they tried using one or more games during the first lockdown, with popular categories being slots and other games offering instant gratification and outcomes. US players trying to circumvent the law searched for betting sites that don’t check age a lot more during the pandemic.
The Light at the End of the Lockdown
With Boris Johnson and Joe Biden insisting Lockdown measures will ease towards April, the gaming industry waits to see how the public will respond to more freedom of movement in their lives.
However, experts believe the changes are here to stay, and they don’t think the brick-and-mortar industry will make a recovery.
Instead, we can expect to further adapt to online gaming and continued growth in the online sector.
The retail sector of gaming is over for the next few years, at least until 2023. With the future remaining uncertain, there’s no way to tell if countries won’t initiate new lockdowns later in H2 2021.
According to the GC’s data, revenues from remote gaming increased 115% from May to June 2020. The result is higher revenue for June than pre-lockdown averages.
The Return of Sports Betting
After the first lockdown, sports returned to screens around the world, with the Premier League, NBA, and NFL getting activities underway.
According to GC’s data, total bets on live sporting events increased 146% in June to £255.4 million. That’s an improvement from the all-time low of £61 million in April 220.
One of the problems with the recovery of sports betting is the lack of crowds in stadiums. In horse racing, there’s a substantial amount of betting done at the venue, which remains closed to the public.
However, the government decided to put pilot events in place, with social distancing in August, with a possible return by the public in October. All of this was moving along until the second wave’s emergence in November, scaling back social integration into betting venues.
The 2020-21 Premier League season kicked off on September 12th, 2020, with defending champions Liverpool firm favorites to do it again. Therefore, we expect national gaming revenues to start climbing again in the UK. At the moment, there are no plans to stop sports leagues from competing in their regular seasons through 2021.
Therefore, forecasts from IBISWorld expect 2021-22 to show a strong recovery in the betting and gaming industry. According to the data, experts believe revenues will increase by 23.9% in 2021.
Key Issues Facing Online Sports Betting in 2021
It’s not all good news with the industry seeing the light at the end of the pandemic tunnel. The shift to online betting made changes in physical establishments, with betting shops having to set maximum limits of £2 on fixed-odds.
As a result of the changes, many bookies decided to close their doors. Driving home the point, William Hill, the second largest industry player, announced the closure of 119 of its physical betting stores. At the same time, the company announced its plans to merge with other online gaming companies.
It’s clear that the gaming industry is transitioning online, and those betting shops that don’t make a move into the virtual environment face extinction in coming years.
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Clarion Gaming film Virtual Tour showing scale of opportunity for ICE and iGB Affiliate exhibitors in Barcelona
Ahead of January 2025’s relocation to Barcelona, ICE and iGB Affiliate exhibitors can share Clarion Gaming’s ‘Vision of the possible’ courtesy of a specially commissioned virtual tour and exhibitor orientation video which can be viewed at: youtube.com
The 10-minute exhibitor film which is narrated by Clarion Gaming Managing Director Stuart Hunter takes viewers on a tour of the venue beginning with an introduction to Fira Gran Via’s integrated metro station which is located between the El Prat international airport (12km) and the historic city centre (3km) and has the capacity to take huge volumes of attendees directly to the heart of the spacious dedicated registration area at the south entrance.
Viewers are then taken on a journey along the elevated arterial walkway which provides a unique bird’s eye view of the 120,000 sqm exhibition space before accessing the contemporary designed meeting areas and plentiful break-out spaces requested by exhibitors, on to the ultra-modern and scalable conference facilities and the venue’s three ‘Sky Gardens’ which facilitate the delivery of a memorable indoor/outdoor festival experience.
The video also explains the new visitor-friendly show floor which has been designed to easily identify the gaming verticals of interest and in the process ease navigation through the five halls that the 2025 editions of ICE and iGB Affiliate will occupy.
Introducing the video Stuart Hunter said: “This is the latest in a series of orientation initiatives which we started in October 2023. This video which is aimed at ICE and iGB Affiliate exhibitors, partners and sponsors will be followed by a dedicated visitor tour to help prepare for this exciting new chapter.
“As a team we could not be more excited about the opportunities offered by our new home at Gran Via and new host city of Barcelona: the film sets-out the size of the opportunity that we have as an industry and shares a compelling vision of what’s possible.”
ICE/iGBA 2025 will use circa 120,000 gross sqm of The Gran Via (ICE 2024 utilised 100,000 gross sqm in London) across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 160,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy. The Convention Centre which is located in Hall 8 comprises a modular and versatile space with seating for between 3,000 and 12,000 people.
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José Garcia promoted to General Manager for Innovative Technology Spain
The Spanish branch of Innovative Technology (ITL) have announced that a long-standing member of the team has been promoted to General Manager. José (Pepe) García Escudero previously held the role of Business Development Manager for the region.
ITL Spain has had an office in Barcelona since 1996, headed up by Sales Director Mustapha Hadj-Ahmed. They provide both cash validation equipment and biometric technology to various market sectors including, gaming, amusement, kiosk and retail.
Commenting on José’s promotion Mustapha said, “I would like to congratulate José (known to most of his customers as Pepe!) on this well-deserved achievement. I have worked with him since he joined the company seven and half years ago and he is hard working, a real team player and has an excellent eye for spotting new opportunities. José will be responsible for overall operations as well as continuing his business development tasks. I am sure he will excel in his new role and I am confident he will lead our talented team to new heights! I look forward to exciting and prosperous times ahead.”
Pepe added, “I am so pleased to be given this fantastic opportunity and to play a more operational and managerial role in the business. Each member of the team here in Spain are a key part of our success, and the reason we are known for being a leading provider of cash handling equipment. I am excited to get started and see the business grow even further as we continue to serve our valued customers and develop our technology to response to the changing needs of the market.”
Concluding Mustapha said, “José will be heading up the team at the FIJMA show in Madrid on 7th – 9th May 2024 on stand A49, so if you are attending the show come and say hello!”
Asia
Team ATK Oshun excels at 2024 Online Championships held on 13 April 2024
Mind Sports South Africa’s (MSSA) 2024 Online Championships held on 13 April 2024 showed sterling results.
The championship was yet another chance for many esports athletes to qualify for MSSA’s National Team Trials to be held on 25 May 2024 at which the team will be selected to officially represent South Africa at the African Qualifiers which lead up to IESF’s 16th World Esports Championships to be held in Riyadh, Saudi Arabia in October and November 2024..
All Registered Players who have finished in the top three places, or the top 20% – whichever is greater, are entitled to enter trials.
However, it must be remembered that all players must have a valid passport to participate in the National Team Trials.
It was indeed exciting to watch just how much all the female teams have improved.
Team ATK Oshun (ATK Club Sport) being a female team astounded all with their skill and sportsmanship. The team demolished all ATK Club Sport opposition to ultimately won the premier event overall and qualify for the National Team trials to be held on 25 May 2025.
IESF’s 15th World Championships will be played to the following titles:
- Counter-Strike 2
- Counter-Strike 2 – Female division
- DotA 2
- eFootball
- Mobile Legends, Bang Bang
- Mobile Legends, Bang Bang – Female division
- PUBGM
The high standard of play saw 37 Registered Players from six provinces being awarded Provincial Colours. Only Limpopo, Free State, and Northern Cape did not have Registered Players who did not earn provincial colours.
Title | Name of player/team | Club | Provincial Colours awarded |
Clash Royale – Premier | Johan Coetzee | Middies | Mpumalanga |
Clash Royale – High School | Aryan Maharaj | PR0NHS | |
Counter Strike: 2 | ATK Oshun | ||
Kaylee Ludick | ATK Club Sport | Gauteng | |
Jessica Eleez Greeff | ATK Club Sport | Gauteng | |
Christin Brazier | ATK Club Sport | Gauteng | |
Megan van der Westhuizen | ATK Club Sport | Gauteng | |
Kayhla Rose Calder | ATK Club Sport | Gauteng | |
DotA – Premier | ZAG DOTA 1 | ||
Suhail Khan | ZAG Academy | Gauteng | |
Travis John Waters | ZAG Academy | Western Cape | |
Mark Kilian Lehle | ZAG Academy | Gauteng | |
Mohammad Dhooma | ZAG Academy | Eastern Cape | |
Nicholas Dammert | ZAG Academy | Gauteng | |
eFootball – Premier | Aslam Parker | PES Society | Gauteng |
FIFA 24 – High School | Daiyaan Hendricks | PES Society | Western Cape |
Mobile Legends – Premier
|
Mavericks | ||
Matthew Tatalias | Mavericks | Gauteng | |
Damian Bransby | Mavericks | Western Cape | |
Preshan Pillay | Mavericks | Gauteng | |
Mohammad Azhar Ansari | Mavericks | KwaZulu Natal | |
Taygan Gabriel | Mavericks | KwaZulu Natal | |
Luke Green | Mavericks | Western Cape | |
Mobile Legends – Premier – Female
|
AHG | ||
Je’nielle Cavanagh | PES Society | Western Cape | |
Inez Pringle | PES Society | Western Cape | |
Salma Parker | PES Society | Western Cape | |
Ra’isha Prout | PES Society | Western Cape | |
Fatimah Prout | PES Society | Western Cape | |
Mia Anthony | PES Society | Western Cape | |
PUBGM
|
Team uEnvy | ||
Richard Henry | ZAG Academy | Eastern Cape | |
La-eeq Arendse | ZAG Academy | Western Cape | |
Kyle Dudley | ZAG Academy | Western Cape | |
Clayton Leak | ZAG Academy | Western Cape | |
Rocket League – Premier – 1 v 1 – Premier | Nathan Strange | Hoërskool Klerksdorp | |
Rocket League – Premier – 1 v 1 – High School | Luther Peens | Hoërskool Klerksdorp | |
Street Fightter V – Premier | Marnus van der Merwe | Hoërskool Klerksdorp | North West |
Tekken 8 | Stasch Cloeta | Team PlayBell | Western Cape |
Valorant – Premier
|
TuksValorant | ||
Tapiwanashe Keith Matema | TuksEsports | Gauteng | |
Kyle Halvorsen | TuksEsports | Gauteng | |
Jaden Connor Swarts | TuksEsports | Gauteng | |
Ronald James Tyler Wheeldon | TuksEsports | Gauteng | |
Alejandro Luca Sartini-Kruger | TuksEsports | Gauteng | |
Armand Pierre van der Colf | TuksEsports | Gauteng | |
Sportsmanship Award | Je’nielle Cavanagh | PES Society |
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