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Spotlight Sports Group nominated for Sports Technology Awards

George Miller

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Spotlight Sports Group nominated for Sports Technology Awards
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Spotlight Sports Group has been nominated for the Sports Technology Awards 2021. The award focuses on Spotlight Sports Group’s in-play ‘Superfeed’ API which provides live sports betting content based on data manipulation and on-field events.

The Sports Technology Awards feature 117 of the world’s biggest brands, including 30 sports, 19 sports bodies, ten broadcasters and nine tournaments, along with a myriad of technology brands of all sizes. The combined, innovative efforts of all brands involved enabled the sports sector to respond to the most challenging year in recent times.

The judges, which featured tech visionaries, sports business leaders and current and former international athletes including Alistair Brownlee, Darren Gough and Eoin Morgan, faced a more challenging time than usual with more than half the 19 categories resulting in a tie, often involving up to four entries vying for top place.

It is the first year Spotlight Sports Group has been nominated as the group continues to focus on its data-led sports betting approach to creating products. The revolutionary betting technology in the in-play Superfeed provides real-time in-play insights handwritten by expert sports journalists and delivered across the key betting markets for 90 football competitions in 70 languages. Spotlight Sports Group is one of the few betting technology businesses to be nominated.

Discussing the shortlist, Spotlight Sports Group managing director, Harry von Behr, said:

‘‘We’re delighted to be shortlisted for the Sports Technology Awards this year. Over the past number of years we have developed a portfolio of market-leading betting technology products and our in-play Superfeed is the pinnacle of our product suite.

‘‘Using cutting-edge technology and our editorial expertise to deliver the best sports betting content is what makes our business different and we’re delighted to be recognised for that.

‘‘Everyone who was nominated this year has done exceptionally well as we know the level of competition is of the highest standard. It all makes for an exciting night at the awards ceremony in May.’’

Rebecca Hopkins, CEO of The STA Group, which owns the awards, explained:

‘‘Most years we see one or two categories needing casting votes to determine the overall winner – this year we had ten categories which were tied. This is unprecedented but a testament to the high standard of entries and the calibre of brands participating. While the initial round of judging has been sufficient to determine the shortlist, we still don’t have all the winners agreed – it’s an amazing problem to have but, as one of our judges said in their feedback, ‘Covid might have forced the industry’s hand to innovate but  . . . the industry’s response has been magnificent’. The place the sector is in right now might be challenging but it is hugely exciting too.’’

The Group will be holding a virtual awards ceremony on May 6 but plans are in place to hold a celebration dinner at The Londoner in the autumn, once it is fully safe to network.

Gaming

MaxBill Conducts the Analysis of Post-COVID Innovation in the Gaming Industry

George Miller

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MaxBill Conducts the Analysis of Post-COVID Innovation in the Gaming Industry
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The Gaming industry had a blast in 2020, growing 12% in revenue. This is a stark contrast to many other economic sectors that shrank during the global health crisis. What’s more important, this boost is predicted to continue its effect in 2021. This rapid growth has pushed many gaming companies to transform and implement innovative technologies, to keep up with the trends. It was projected that automation of the internal processes, use of Artificial Intelligence and Machine Learning, Augmented Reality, etc. will be a huge part of the gaming landscape in 2021.

As a digital transformation provider, MaxBill constantly analyzes the state of innovation in the fields relevant to our clients and partners. We believe that deep understanding not only of our client’s business, but industry as a whole, is necessary for developing the best and most fitting solution. In particular, it is crucial to get a better understanding of where the majority of the companies stand after the pandemic.

Right now MaxBill conveys a short and fully anonymous survey that will give us valuable insight into the current state of the gaming industry. We expect to get valuable data for analysis during the next 4-5 weeks. Shortly after we plan to distribute the resulting report along with corresponding recommendations, so that all interested companies would get an idea of where the industry realistically is.

All professionals belonging to the gaming sector in any capacity are welcome to participate in this research: it is free and anonymous.

If you are curious to see what the report might look like, you can check out similar research that was conducted for the utility industry. Keep in mind, however, that each sector has its specifics, so the resulting documents can differ accordingly.

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Gaming

Live streaming sponsorships platform inSTREAMLY raises €1.1m

George Miller

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inSTREAMLY raises €1.1m
(L-R) Szymon Kubiak, Damian Konopka, Maciej Sawicki, Wiktoria Wójcik.
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The Warsaw-based start-up wants to be the go-to platform for all streamers to grow and monetise their passion and for brands to work with streamers to reach Gen Z viewers

Live streaming sponsorships platform inSTREAMLY has raised a €1.1m seed round led by Supernode Global to expand into new markets.

Founded in 2019 by a team of live streaming and marketing professionals, inSTREAMLY has built a platform that enables all streamers – regardless of size – access to brands and to participate and execute sponsorships.

Colopl Next and PKO TFI were also involved in the investment round and previous pre-seed investment was secured from SMOK VC, which is run by Paul Bragiel, an investor in Niantic (PokemonGO), Unity, Uber, and Stripe.

The global live streaming market is valued at $70bn and expected to rise to $184.27bn by 2027. It is extremely difficult to execute brand sponsorship deals for the live streaming market, so typically only the largest streamers with millions of followers are able to work with large brands, leaving the majority of streamers without access to brand deals. With inSTREAMLY’S technology and platform, all streamers gain access to deals previously reserved for the top 0.01% and brands are able to access a large and highly engaged community of micro-streamers, delivering the same amount of impressions, but much better conversion rates than with larger streamers.

While the industry average CTR for paid ads is 0,7%, a recent campaign with 956 streamers achieved a 4% CTR, demonstrating that smaller streamers are able to draw more engagement, which brands such as Netflix, Samsung, PlayStation, Adidas, and Reebok, among others, are capturing through inSTREAMLY’s platform.

“I personally know how life-changing it can be for a small streamer to get their first revenue from streaming. It makes you believe that you can turn your passion into a career. With the new funds, we will be accelerating our expansion to new markets and aim to deliver the best opportunities to streamers worldwide,” says Wiktoria Wójcik, co-founder, inSTREAMLY.

“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets.” – says Phoebe Arkell, Supernode Global.

“Media agencies and large brands are currently facing difficulties in building a sales message that would be engaging for the Generation Z. inSTREAMLY fills this gap. The value of the Company is built for all current shareholders, and we believe it will be a part of inSTREAMLY global success.” – Krzysztof Tokarski, Managing Director at PKO VC.

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Compliance Updates

GambleAware Calls for Mandatory Levy in Gambling Act Review Consultation

Niji Narayan

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GambleAware Calls for Mandatory Levy in Gambling Act Review Consultation
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GambleAware has published its submission of Call for Evidence to the Department of Digital Culture, Media and Sport (DCMS) in response to the Gambling Act review.

The submission outlines ongoing issues in the gambling sector found by GambleAware, with a particular focus on the prevention of gambling harms and research to inform policy.

It comes in response to the UK government’s December 2020 review of the 2005 Gambling Act. As part of the review, the DCMS launched a call for new evidence to investigate issues such as spend limits and how gambling affects young adults.

The findings are intended to inform changes to the 2005 Gambling Act.

Most prominently, GambleAware continued its advocacy for a mandatory levy to fund research, education and treatment (RET) related to gambling and gambling-related harm.

Currently, British gambling law requires licensed British operators to donate a portion of funds to responsible gambling initiatives, but there is no minimum on how much should be donated.

GambleAware reported that in the last twelve months, it received £15.6m in voluntary donations, a rise from £11m the previous year. In June 2020 the Betting and Gaming Council pledged £100m to GambleAware on behalf of the 4 largest gambling operators in Britain: Bet365, GVC Holdings, Flutter Entertainment and William Hill.

“The voluntary nature of the current arrangements results inevitably in uncertainty of funding year to year and to significant variations in cash flow within the year,” the submission reads.

“This unpredictable funding model represents a significant challenge given that a key function of GambleAware as a commissioning body is to provide assurance to funded services about recurrent income streams so that expert clinical teams can be established and sustained to provide treatment and support for those who need help.”

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