Latest News
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year.
“We are thrilled to be adding GTG and World Hockey Manager (WHM) to our ever-growing library of high-quality games using our cutting-edge technology and patented viewability measurements. Developers are waking up to this opportunity to offer advertisers the chance to reach a well defined and attractive target audience – in this case comprised of ice hockey fans around the world,” explains Tobias Knutsson, CEO of Adverty.
“We are seeing a huge increase in demand for attractively designed in-game advertising to engage hard-to reach-audiences and look forward to working closely with GTG for many years to come”, says Knutsson.
“We view in-game advertising as the most exciting opportunity in mobile game monetisation and are delighted to be working with a fellow Swedish company on realising the potential our current and future games hold in this regard,” adds Pär Hultgren, CEO of GTG.
Thorbjörn Warin, Chief Supply Officer at Adverty comments: “Gold Town Games is an industry leader in sports management games for mobile platforms; and this news follows other exciting partnerships with the likes of Verizon Media and InMobi, as growing numbers of advertisers wake up to the power of our unique and unobtrusive ad offering which maximises brand exposure and publisher monetisation.
“Strong demand for advertising opportunities within the gaming vertical shows no sign of abating, with in-game advertising set to see tremendous growth in the coming months and years, alongside increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”
World Hockey Manager will be live with seamless In-Play™ ads from Adverty in the next few weeks, with In-Menu™ ads arriving later in Q2.
Latest News
Spinomenal debuts Queen of the Amazon slot
Leading iGaming content provider Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers.
A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol. Her symbol can substitute for any other symbol on the reels, except for the Free Spins and Bonus symbols. Discovering five Wilds on a winning line will multiply the bet line by 2000.
Synced Reels, where two random reels on the screen mirror each other, are in play to potentially boost players’ chances of winning. Furthermore, with the Expanding Wild feature, wilds appearing on synced reels expand to fill the entire reel, unlocking even greater winning potential.
Players will be able to enter Free Spins when three Scattered Wilds appear. Before commencing the round, players face a choice in the gamble feature: collect the current free spins total or risk it for the opportunity to win as many as 50 free spins. During Free Spins, the entertainment goes on with Stacked Wilds where 1-3 stacked wilds are fixed on random reels for every spin.
The Bonus round will trigger with three or more Scattered Bonus treasure chest symbols. Players are tasked to uncover treasure chests to complete the multiplier metre on the left. Each segment is completed with five treasure chests to grow the multiplier, while a +1 spin symbol extends the feature.
Spinomenal CO-CEO, Omer Henya commented: “Queen of the Amazon is a powerful presence and this new game celebrates the ferocious female warrior. This slot is bursting with fun features and the bonus round promises huge returns for players.”
Latest News
Playson grants clown unlimited powers in Energy Joker: Hold and Win
Provider injects lively Energy Coins theme with mischievous joker
Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win.
With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.
The game’s Wild symbol, the joker, substitutes for all symbols on the reels, except Bonus and Collect icons. In the Multiplier feature, he returns once more, using newfound powers to upgrade cells in the Bonus Game to higher value wins. This feature sees coin, jackpot and collect symbols enhanced by random multipliers of x2, x3, x4, x5 or x10 within a cell.
If a Multiplier symbol lands in a cell that already has a multiplier, the previous amount will increase by the corresponding one. They remain on the reels and apply to respective cells when the Bonus Game ends.
Four in-play jackpots appear during the Bonus Game and trigger the corresponding amounts. On Bonus symbols, the Mini equals x25, Minor x50 and Major x150, while all 15 Bonus symbols landing on the reels triggers a Grand jackpot of x5,000 bets.
Another iconic feature of Playson’s titles is the Pile of Gold. Any Bonus or Collect symbols landing on the reels during the main game grant the chance to trigger it, then add Bonus, Collect or Multiplier symbols in quantity enough or more to activate the Bonus Game.
This unforgettable release demonstrates Playson’s deep awareness of its players’ tastes and combines its most successful games into one epic title.
Tamas Kusztos, CCO at Playson, said: “We have a well-established reputation for delivering high-energy slots with unrivalled graphics and animations. With Energy Joker: Hold and Win, we take this to a new level.
“The electrifying lightning, abundant coin imagery and iconic Joker offer a new level of gaming experience, while features such as in-play jackpots and Multipliers create the chance to achieve impressive wins.”
Latest News
Altenar releases trio of betting widgets to enhance customer engagement
Leading turnkey solution provider launches Bet Boost, Betting Insights and Bet Mentor tools
Altenar, the leading sportsbook and iGaming software supplier, has released three sportsbook widgets to enhance competitiveness and drive customer engagement.
Bet Boost, Betting Insights and Bet Mentor offer extra layers of insight for seasoned bettors and a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.
The Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on. Bet Mentor asks customers to specify how much they want to bet or how much they want to win. They can then click on suggestions based on historical data.
Bet Boost is a versatile tool that enables operators to promote specific events and enhance competitiveness particularly for popular championships. Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly.
Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.
“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”
-
Conferences in Europe6 days ago
Spanish Advertising Restrictions Struck Down: Learn More at the 2024 Gaming in Spain Conference
-
Asia7 days ago
Asia-Pacific Sports Betting Market Report 2024-2030, Featuring Dafabet, SBOBET, 1xBet, TAB, CrownBet, UBET, Sports Toto Malaysia, Mansion88, 12BET and W88
-
Asia7 days ago
Profiles of Animesh Agarwal, Naman Mathur, Payal Dhare and Tirth Mehta
-
Latest News7 days ago
SOFTSWISS & BitStarz Celebrate Ten Years of Partnership
-
eSports6 days ago
Copenhagen Major 2024 – Betting Overview
-
Compliance Updates6 days ago
IOC and UEFA host joint betting integrity workshop
-
Balkans6 days ago
Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
-
Latest News6 days ago
Inspired steps into Spring with its latest line up of slots: Space Invaders Win And Spin, Big Big Fishing Fortune and Piggy Bandits