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Enteractive launches Engager: a mobile-first player engagement service

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Enteractive launches Engager: a mobile-first player engagement service
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Extension to (Re)Activation Cloud takes personalisation to next level

Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced an evolutionary step in personalised player engagement with their new player-centric retention mobile service Engager, part of the (Re)Activation Cloud suite.

The launch of Engager marks the first time the industry has seen such personalisation in the field of iGaming CRM and player engagement. Engager offers the ability to truly connect with players on their terms.   Through a combination of technology and real human interaction, Enteractive’s approach to CRM converts otherwise unreachable player segments as well as delivering a player experience that treats each one as an MVP.

With fully customisable brand styling for each operator, Engager is a player-facing mobile interface extension of the (Re)Activation Cloud platform.  With it, Enteractive’s reactivation agents can reach out to player databases more effectively, offering the players various contact options for engagement, whether verbal via a scheduled call, or using the chat function built directly into Engager’s UI.

Excited about the launch, Mikael Hansson, explained, “We’re constantly innovating to improve services for our operator partners, and the Engager is a result of insights from thousands of players over the years. As an extension service to (Re)Activation Cloud, Engager will put the players’ needs first, as well as prompting a better, more personalised brand experience from the moment we initiate contact.”

Engager generates a text-message including a unique URL for each and every player, and through that mobile web-service they can access Engager to schedule a call-back, initiate a live-chat or a voice call with an Enteractive agent.

All player interaction is a fully branded experience aligned with each operator’s B2C site, and the Engager platform is available across multiple languages to serve most operator markets. The player perception will be to interact directly with the brand itself.

“Through our technology-first approach,” continues Hansson, “we’ve developed scalable player engagement services which can be deployed in any market globally to have a near-instant impact on operators’ bottom line revenues.   While some say this level of personalisation is neither possible, nor affordable, our services deliver additional revenue generation for our partners on a daily basis.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.

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Swintt’s Golden Reindeer spreads the holiday cheer in two new markets

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Swintt’s Golden Reindeer spreads the holiday cheer in two new markets
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One of the slot provider’s top performing slot is set to bring more festive fun to MGA and SGA licensed operators this Christmas

In-demand slot provider, Swintt, is gearing up for the holiday season by making its popular Golden Reindeer slot available at all partnering casinos in Malta and Sweden.

Having been something of a staple in studio’s Christmas catalogue since its release last year, players have already enjoyed the slot’s 243 ways to win and festive Free Spins – and now it’s time for those at MGA and SGA licensed casinos to get in on the action too.

Taking place across a 5×3 reel matrix, Golden Reindeer provides everything you’d want from a holiday-themed slot. The gentle ringing of sleigh bells and whistle of cold winter wind provides the perfect soundtrack for players as they go dashing through the snow in search of top wins of 14280x their bet.

Unique symbols to feature in the game are also perfectly suited for the season, with presents, stockings, snowmen, sleighs and Christmas trees making up the slot’s higher-value icons. The theme is even extended to the more traditional ace-through-ten playing card values, with these lower-value symbols being adorned with baubles, bows and Santa hats to really hammer home the holiday spirit.
In terms of the game’s features, the two symbols players need to look out for are the titular golden reindeer and jolly old St Nick, who acts as the game’s scatter. The former is substitute wild that can replace any regular icon to form winning paylines, while the latter is used to trigger the bonus round.

In order to activate this fun, festive feature, players need to land three or more scatters anywhere on the reels within a single spin. When they do, they’ll receive between 8 and 20 Free Spins – depending on the number of triggering symbols – before being transported to a new set of supercharged reels.

With both the background and music changing to herald the start of the feature, here players will get to enjoy their bonus games with the added incentive that the golden reindeer will now add a prize multiplier to any wins that it completes. Landing more reindeers obviously results in more multipliers being added together, with a maximum boost of 15x really helping players increase their feature wins.
Golden Reindeer has already proved to be one of Swintt’s top performing slots in other markets, and the provider is confident that it will continue to spread the festive cheer on its extended re-release.

David Mann, Chief Commercial Officer at Swintt, said: “Christmas has always been a time for giving – and this year we’re giving back to players at Malta and Sweden-licensed sites by making our popular Golden Reindeer slot available to them for the first time.
“The game has already proved to be one of the most successful slots in the Swintt line-up and we’re delighted to be able to share its magic with a brand new audience just ahead of the festive period.”

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Scout Gaming Group leverages GBG technology to enhance affordability checks

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Scout Gaming Group leverages GBG technology to enhance affordability checks
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Scout Gaming Group has joined forces with GBG, the experts in digital identity, to further enhance its commitment to responsible gaming. Scout Gaming will leverage GBG’s technology to automate affordability checks so that it can better protect players from gambling beyond their means.

Scout Gaming is committed to offering a great customer experience, while safeguarding all players. By leveraging GBG’s identity verification, affordability and anti-fraud solutions, Scout Gaming will be able to:

  • Leverage geo-affordability indicators: Assess a player’s risk of gambling beyond their means based on postcode-level data, such as their area’s average property values and typical negative financial indicators.
  • Improve compliance and prevent money laundering: GBG’s technology ensures that identities are quickly and securely verified, while any Know Your Customer or Anti-Money Laundering issues are flagged instantly.
  • Deliver a smooth customer onboarding experience: GBG’s affordability checks run in the background in real-time, ensuring that Scout Gaming can minimise friction for players and improve the customer experience. Scout Gaming is also replacing manual document checks with GBG’s IDScan – a digital solution that automates the verification process – making it easier for Scout Gaming to onboard the ‘good’ players and identify the ‘bad’ actors in real-time.

Andreas Sundal, Chief Product Officer at Scout Gaming Group, said: “Scout Gaming is committed to a best-in-class approach to compliance. GBG’s extensive experience in the sector and its smart technology, allows us to deliver exactly that while making it easier to maintain, manage and improve our KYC and AML processes.”

Amy Watkins, Gaming Sector Specialist and New Business Development Manager at GBG, said: “Automating the identity verification process of players is becoming vital in the fiercely competitive gaming sector, not just to meet regulatory requirements and mitigate fraud, but to deliver the very best customer experience too. We’ve worked with Scout Gaming to deliver a tailored solution that will ensure it can quickly and securely verify an individual and make the on-boarding process as smooth as possible. The company will also be able to flag potential issues, whether that be fraud or affordability, in real-time.”

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Kalamba Games brings Egyptian grandeur, thrills and wins in Pharaoh’s Reign

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Kalamba Games brings Egyptian grandeur, thrills and wins in Pharaoh's Reign
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Kalamba Games is rounding off its 2021 roster of immersive and engaging games with its latest release, an Egyptian odyssey set during a Pharaoh’s Reign.

The epic game offers players the chance to take a trip of a lifetime in a classic Egyptian-themed slots adventure boasting one of the studio’s most entertaining feature sets yet, with morphing symbols that shift like the desert sand itself.

Following on from Kalamba’s equally exotic recent hits such as Caribbean Anne 2 and Lady LavaPharaoh’s Reign sees the return of the studio’s signature feature K-Cash, which triggers if the player’s Wild morphs into a K-Cash Wild, awarding the amount displayed.

If the Wild morphs into a Cashpot symbol, the meter builds and players could win one of five Cashpot levels at the end of the FreeSpins round.

The 5×3 reel set and maximum win of 2,400x the bet treats players to a glittering and spectacularly animated, fun-filled journey through one of history’s most glorious eras.

Alex Cohen, COO and Co-Founder at Kalamba Games, said: “No-one does the classics quite like Kalamba! We’ve taken a much-loved theme and given it our own trademark gloss, in what is a grand and beautifully rendered Egyptian experience.

It’s been another great year of thrilling games for us and Pharaohs Reign is the perfect way to sign off 2021. We’re looking forward to seeing how players and operators enjoy the game and we can promise a whole lot more top-quality entertainment coming in the new year.”

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