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Norwich City announce BK8 Sports as new principal club partner

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Norwich City announce BK8 Sports as new principal club partner
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Norwich City is delighted to announce BK8 Sports as the club’s new principal partner for the 2021-22 season.

As part of the agreement, a bespoke colourway of the BK8 logo will feature as the new front of shirt sponsor on both City’s first team match and training kits for the new season.

BK8 Sports already hold a strong position within the Asian betting market and has serious ambitions to continue to grow its brand and customer base through its partnerships within the Premier League and form strategic associations with recent trophy-winning clubs.

In 2020, BK8 launched its cryptocurrency payment gateway to support digital currencies like Bitcoin, Ethereum and USDT. In a society where cryptocurrency continues to emerge as a major currency, BK8 hopes that this partnership will increase exposure by promoting cryptocurrency to a wider audience.

A broad range of engaging and powerful activations for supporters are lined up for release over the course of the partnership.

Ben Kensell, chief operating officer at Norwich City, said: “We’re delighted to welcome BK8 as our new principal partner. It is excellent that they see the value in working with Norwich City.

“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia. The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

“Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.

“Both the club and BK8 are committed to supporting the ongoing review into betting and sports sponsorship. The club continues to adhere to both an internal code of conduct, as well as the policies and guidelines put in place by the Betting & Gaming Council, when carrying out marketing campaigns with betting and gaming brands.

“The industry continues to provide a valuable source of revenue to the club that makes a meaningful difference to our wider objectives as a club.”

As part of the expansion growth strategy, Norwich City legend Darren Eadie has joined BK8 as the brand spokesperson, helping support and drive engagement both nationally and internationally for the global development of the business.

On behalf of BK8, Eadie said: “We are delighted to announce our partnership with one of the most driven and forward-thinking teams in English football.

“BK8 shares the club’s aspiration to seek continuous improvement. It is the undying desire to achieve greater heights in an unforgiving environment that brought us together. We’re all really looking forward to the season ahead with Norwich City back where they belong, in the top-flight.”

CEO of Outlast Sports and Entertainment, Salauddin Sinnakandu, who helped bring the two organisations together, said: “The synergy between the two brands and the voracious appetite to engage the supporters in Asia meant it was a no brainer to bring them together and to later help build activation programmes in the region for both brands.”

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Soft2Bet Announces 2023 Financial Results

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Company’s strong growth driven by Motivational Engineering Gamification Application (MEGA), sports betting, and geographic expansion.

Soft2Bet, a leading B2B casino and sportsbook platform provider, today released several key metrics demonstrating impressive company growth in 2023. Soft2Bet’s revenues grew steadily in 2023, as the company’s focus on expansion in regulated markets and highly gamified products enabled it to deliver its strongest year to date. For 2023, the company recorded an audited growth of 46% in gross revenue across its B2B and B2C operational areas. This corresponds to a 207% increase in EBITDA from the prior reporting period.

These results were driven by several factors, including the introduction of Soft2Bet’s gamification solutions known as Motivational Engineering Gamification Application (MEGA), which have proven to significantly increase Gross Gaming Revenue (GGR) by more than 60%, player engagement and average revenue per user (ARPU) by 70% for the company’s partners.

Other contributing factors include strong growth in the company’s sports betting solutions, which saw a revenue increase of 300% in 2023, and expansion into a number of regulated markets with new licenses in Sweden, Greece, Romania and Italy.

Uri Poliavich, CEO and founder of Soft2Bet, commented: “With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet. I have no doubt we’ll continue to see strong growth in 2024 as we innovate our gamification engine. We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.”

In 2024, Soft2Bet will focus on further expanding its presence in Europe and North America. The company looks forward to entering the US market in New Jersey, as well as expanding into Portugal and Ontario, Canada and Mexico over the course of the year.

Soft2Bet’s primary focus remains on enhancing its MEGA technology. Powered by a robust tech stack, this solution consistently boosts engagement, volumes, and revenues by providing unparalleled personalization and tailored user experiences. Innovation remains at the core of the company’s philosophy, and going forward it will look to integrate AI and other new technologies to enhance and inform new features.

 

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North Star Network acquires SportsMole.co.uk

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North Star Network are delighted to confirm the successful seven-figure sum acquisition of SportsMole.co.uk, whichbecomes its first significant investment of 2024 and the latestaddition to NSN’s sports media portfolio.

With over a decade of online heritage, and seven million sessions monthly, SportsMole becomes one of the flagship assets in North Star Network’s family of over 30 sportsm edia sites globally.

The latest addition to the NSN portfolio joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe to expand North Star’s international footprint while providing a strong home for our UK-focused coverage.

North Star Network co-founder Julien Josset said: “I want to thank Alan Jay and Neil Wilkes for their trust.

SportsMole is a well-known sports media brand in the UK and many other English-speaking countries. Our ambition is to take this brand to the next level, by refining the editorial product, migrating to a new platform, and diversifying the
monetization sources to make it a sustainable asset for North Star.”

Founded in 2011, SportsMole is a sports news site delivering the latest breaking news and results from multiple sports, with a specific focus on football.

As well as providing coverage for the UK audience, SportsMole also enjoys a readership across the Anglophone world, with significant visibility in Africa and the United States.

SportsMole founders Alan Jay and Neil Wilkes said: “We are thrilled to conclude an agreement with North Star for the acquisition of SportsMole.co.uk. They have a proven track record of working with the biggest sports brands around the world, have a wealth of talent and experience at their disposal, and we are confident that they will take SportsMole.co.uk onwards to the next level in the years to come.”

NSN are excited to work with the SportsMole legacy team, who have demonstrated their ability to consistently reach a broad audience with their predictions and match coverage, and are excited to develop the site using their creative, data driven approach to sports media.

North Star Network is a leading sports media group, operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, with offices in Lille and Sao Paulo.

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Team Liquid, Ninjas In Pyjamas, ENCE, and BIG join $350,000 Skyesports Masters 2024 in India

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Skyesports, the premier esports tournament organizer based in India catering to gamers across Asia, has officially announced the initial lineup of invited Counter-Strike 2 teams set to compete in the highly anticipated Skyesports Masters 2024, as the company eyes global expansion. Scheduled to unfold offline in India from April 8 to 14, this thrilling event promises a week-long spectacle of intense Counter-Strike action, as eight formidable teams lock horns to become the ultimate masters and for a share of the staggering $350,000 prize pool.

Among the distinguished participants revealed in this first wave of invitations are some of the most renowned names in Counter-Strike esports:

  • Team Liquid

  • Ninjas In Pyjamas

  • ENCE

  • BIG

Team Liquid and Ninjas In Pyjamas are two of the most notable names in Counter-Strike esports, with the latter being a Major winning organization. Furthermore, ENCE is a world-famous team from Poland, headlined by the 4-time Major winning player, Lukas “gla1ve” Rossander. Last but not the least, Germany’s BIG will also be competing in the Skyesports Masters with a stellar lineup.

The four teams will be joined by two more invited teams and the champion of the Europe Qualifiers. Finally, the champion of the India Qualifier will also compete in the Skyesports Masters 2024, providing the home fans with a local team to rally behind. The details for the Europe and India Qualifiers will be revealed at a later date. With the final eight teams, fans are set to be treated with intense Counter-Strike esports action as the world’s best lock horns for the title. Stay tuned to Skyesports’ Instagram, Twitter, and Facebook handles for more information.

With notable teams participating, a $350,000 prize pool, and a seven-day LAN event, the Skyesports Masters is set to feature nail-biting Counter-Strike esports action for fans. The eight teams will compete in a double-elimination bracket to determine the champion.

The Skyesports Masters is a part of Skyesports’ 2024 roadmap for Counter-Strike 2, which includes a total prize pool of $1 million across six international tournaments, as Skyesports solidifies its presence in the global esports roadmap for the FPS. The first of these is the Skyesports Grand Slam 2024, set to take place in Pune, India from March 14 to 16 with four teams – one from India, one from Australia, and two invited international teams – locking horns for a chunk of the $50,000 prize pool.

 Besides the Skyesports Grand Slam and the Skyesports Masters, Skyesports will be bringing the Championship 6.0, Skyesports Souvenir Colombo, Skyesports Global Tour in Thailand, and the India vs Pakistan Series in Abu Dhabi, UAE.

The Skyesports Masters was launched in 2023 with an impressive $240,000 prize pool. In its first year, eight esports organizations competed across a month-long regular season leading into the Playoffs in Bangalore, India for the title. Now, the premium IP is being expanded in 2024 with a bigger prize pool and international teams.

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