eSports
Norwich City renews partnership with Bidstack

Norwich City are delighted to announce the renewal of their partnership with Bidstack, which will build on last season’s success following the launch of the club’s esports team.
Bidstack is an in-game advertising and content management platform. Its sophisticated technology allows partners to unlock gaming and esports for brands looking to seamlessly deliver advertisements into natural spaces within video games. Their solutions are utilised to create unique brand activations and as a pathway to next-generation fan engagement across their portfolio of video games.
During the 2021/22 season, Bidstack became the founding partner for 1J Esports (the club’s first-ever esports team) helping to establish Norwich City within the esports space, in what soon became an incredibly successful inaugural season, culminating in the Canaries being crowned 2021/22 ePremier League Champions.
Norwich City will continue to utilise Bidstack’s technology in this season’s 1J Esports content with the intention to further modernise the identity of the club and connect with every generation of fans. This will enable the 1J Esports team to deliver personalised messaging about the team to specific audiences and geographic locations about kit launches, event scheduling, giveaways and the broader 1J initiative within selected sporting titles across Bidstack’s portfolio of games.
Moving into the 2022/23 season, the club are delighted to continue their partnership with Bidstack and build on the previous collaboration.
The Bidstack brand will proudly adorn all 1J Esports teamwear and merchandise, selected items of which will be available for purchase via the official club shop soon. The branded teamwear will be worn by all 1J Esports players and creators throughout the season, providing unparalleled brand exposure within the FIFA esports scene and a clear affinity between the two brands for all supporters and viewers.
Jonathan Casbon, head of partnerships at Norwich City, is grateful for the support of Bidstack as the title partner of 1J Esports. He said: “Our journey into esports has been highly successful so far and super exciting with the ePremier League title win and amazing moments such as the Creators Game here at Carrow Road. The team at Bidstack have been behind us every step of the way and together we’re creating a really strong esports presence and developing innovative strategies for the growth of the team. We look forward to collaborating with Bidstack and sharing in more successful achievements as our partnership progresses.”
Of the new partnership, Alex Nunez, SVP, head of sports at Bidstack said: “This past season was an exciting evolution around our longstanding partnership with Norwich City where we had the opportunity to power an entirely new presence for the club in 1J. It also pushed us to re-imagine the traditional applications for our technology to align with the club’s innovative growth strategies across esports and gaming.
The immediate impact and lasting influence this team has generated at the core of the club and direction of our technology is remarkable – we’re incredibly proud to continue our journey together this season.”
Compliance Updates
LEC Introduces Sporting Financial Regulations

To support the long-term financial stability and competitive balance of the LEC, the league is going to introduce new financial regulations – known as Sporting Financial Regulations (SFR) – for the start of the 2024 LoL Esports Season.
The LEC SFR will encourage teams to maintain the total sum of its five highest-paid player salaries below a certain threshold, with teams exceeding the threshold having to pay an excess fee (SFR Fee).
In doing so, the LEC seeks to create a financially sustainable environment for its pro players, partnered teams, and the league itself, allowing all parties to grow at a healthy and scalable pace, and protect the ecosystem from unsustainable spending practices. In addition, the framework will support the league by creating a better competitive balance and more engaging competition, further enhancing the experience for players and fans.
“In the current economic climate, we are dedicated more than ever to creating a sustainable future for our players, teams, and the LoL Esports ecosystem in EMEA as a whole. The LEC SFR, which will come into effect from the beginning of the 2024 Season, is one way in which we’re continuing to work towards our goal of long-term financial sustainability. By doing this, we aim to encourage teams to operate more sustainable businesses to provide job security for players and ensure we serve our fans for decades to come,” said Maximilian Peter Schmidt, Director of League of Legends Esports EMEA.
SFR will encourage each team to maintain the total sum of salaries (known as SFR Spend) paid to the top five highest-paid players in a team within a certain range. The range includes both an upper spending threshold (SFR Threshold) and a lower spending threshold (SFR Floor), with the lower spending threshold amounting to 50% of the SFR Threshold. Meanwhile, the SFR Threshold is calculated based on a number of considerations, including LEC player salaries, League Revenue Pool of the current and forecasted years, team financial data – such as revenue and expenses – and other market indicators. Teams that exceed the SFR Threshold will be imposed with an SFR Fee.
An exception will be made to teams if a player enters into a contract with the team either during or before the end of the 2023 LEC Season Finals. In this instance, the SFR Spend will be reduced by one-fifth of the SFR Threshold or the actual salary amount; whichever is lower.
The policy will be introduced starting from the 2024 LEC Global Contract Start Date (21 November 2023), with the first cycle running until the 2024 LEC Global Contract End Date (18 November 2024).
Africa
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets

As part of Kambi Group, Abios powers Nigerian sports betting brand Oyawin with odds and statistics from the largest matches and tournaments in esports.
Oyawin, the newly launched mobile-first sportsbook, allows Nigerian esports fans to access a wide range of statistics, as well as streams and odds from top esports matches, directly on their phones.
Abios has supplied 1337Pro with data and statistics for the largest esports titles, including CS:GO, Dota 2 and League of Legends, for years. The organisation has expanded from being a media platform to include a sportsbook solution and Oyawin, a sports betting brand registered in Nigeria.
With the help of Abios’ product portfolio, Oyawin can provide a comprehensive esports solution to Nigerian bettors. It is focused on tier 1 esports titles, including CS:GO, League of Legends and VALORANT. With access to Abios’ full portfolio, Oyawin can engage their audiences with engaging content such as player props, data visualisations and embedded streams.
It also features Abios’ esoccer solution, allowing fans to engage with engaging around-the-clock content supported by widgets and streams.
Oskar Bonnevier Fröberg, CEO and Founder of Abios comments: “To support the growth of esports in Nigeria, we’re delighted to supply Oyawin with our esports odds, statistics and data visualisations. It allows Nigerian bettors to discover and get access to engaging content for the largest tournaments in esports.”
Jason Foster, Managing Director of 1337Pro Bet: “Abios data has powered 1337pro.com for years, from fixtures, statistics and results to live stream links. We have now extended this success with full odds and trading integration for Oyawin. The platform’s successful launch has given us complete confidence in Abios and our products. We look forward to delighting our sportsbook operators.”
eSports
Global Esports Federation Attends UN and Commonwealth Meetings

The Global Esports Federation (GEF) has attended the 10th Commonwealth Youth Ministers’ Meeting (#10CYMM) in London and the United Nations 78th General Assembly (#UNGA78) in New York City. The GEF actively supports the United Nations Sustainable Development Goals (#GlobalGoals) and emphasises its commitment to youth empowerment and a more connected world.
At the UN Headquarters, the GEF engaged with global youth, world leaders, and organisations showcasing its dedication to the #GlobalGoals. It underlined the opportunity and role in empowering youth and making a societal impact.
As a partner of #SDGdigital, and alongside the ITU Secretary General, Doreen Bogdan-Martin, the GEF presented the GameChangers Award, recognising youth-led organisations with innovative solutions for societal challenges.
“Sharing the messages of our community from London to New York City this week has been truly inspiring. Meeting world leaders and members of our global community, we conveyed the message that gaming and esports can be a powerful force for positive change in society, particularly for our youth. While many of us are connected, there are still 2.6 billion people who are not connected and therefore are left behind. The GEF is committed to working with partners worldwide to unlock the full potential of esports for a brighter future for all in our global community,” Paul J. Foster, CEO of the Global Esports Federation, said.
The GEF Vice President, Adrian Lismore, joined the Commonwealth Secretary-General, Rt Hon Patricia Scotland KC, at the 10th Commonwealth Youth Ministers’ Meeting in London. The Ministerial Outcome Statement included the acknowledgment of the “economic value to the member states and welcome partnership with the Global Esports Federation and other stakeholders to further develop initiatives and projects.”
The summit brought together over 400 delegates, including Ministers, Government and Senior Officials as well as young leaders, to ratify the Marlborough House Commitment, inspiring hope among Commonwealth youth.
The Commonwealth Youth Ministers acknowledged the potential of esports in driving youth engagement, innovation and economic growth, welcoming partnerships with the GEF. They also recognised the role of start-ups, including esports, in employment generation, innovation and technological advancement, pledging support for their growth.
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