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Norwich City renews partnership with Bidstack

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Norwich City renews partnership with Bidstack
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Norwich City are delighted to announce the renewal of their partnership with Bidstack, which will build on last season’s success following the launch of the club’s esports team.

Bidstack is an in-game advertising and content management platform. Its sophisticated technology allows partners to unlock gaming and esports for brands looking to seamlessly deliver advertisements into natural spaces within video games. Their solutions are utilised to create unique brand activations and as a pathway to next-generation fan engagement across their portfolio of video games.

During the 2021/22 season, Bidstack became the founding partner for 1J Esports (the club’s first-ever esports team) helping to establish Norwich City within the esports space, in what soon became an incredibly successful inaugural season, culminating in the Canaries being crowned 2021/22 ePremier League Champions.

Norwich City will continue to utilise Bidstack’s technology in this season’s 1J Esports content with the intention to further modernise the identity of the club and connect with every generation of fans. This will enable the 1J Esports team to deliver personalised messaging about the team to specific audiences and geographic locations about kit launches, event scheduling, giveaways and the broader 1J initiative within selected sporting titles across Bidstack’s portfolio of games.

Moving into the 2022/23 season, the club are delighted to continue their partnership with Bidstack and build on the previous collaboration.

The Bidstack brand will proudly adorn all 1J Esports teamwear and merchandise, selected items of which will be available for purchase via the official club shop soon. The branded teamwear will be worn by all 1J Esports players and creators throughout the season, providing unparalleled brand exposure within the FIFA esports scene and a clear affinity between the two brands for all supporters and viewers.

Jonathan Casbon, head of partnerships at Norwich City, is grateful for the support of Bidstack as the title partner of 1J Esports. He said: “Our journey into esports has been highly successful so far and super exciting with the ePremier League title win and amazing moments such as the Creators Game here at Carrow Road. The team at Bidstack have been behind us every step of the way and together we’re creating a really strong esports presence and developing innovative strategies for the growth of the team. We look forward to collaborating with Bidstack and sharing in more successful achievements as our partnership progresses.”

Of the new partnership, Alex Nunez, SVP, head of sports at Bidstack said: “This past season was an exciting evolution around our longstanding partnership with Norwich City where we had the opportunity to power an entirely new presence for the club in 1J. It also pushed us to re-imagine the traditional applications for our technology to align with the club’s innovative growth strategies across esports and gaming.

The immediate impact and lasting influence this team has generated at the core of the club and direction of our technology is remarkable – we’re incredibly proud to continue our journey together this season.”

Asia

India thrashes Pakistan and Bangladesh to qualify for 14th World Esports Championships in CS:GO

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India’s CS:GO team produced vigorous performances in the South Asian Regional Qualifiers of the 14th World Esports Championships after hammering Pakistan and Bangladesh in the South Asian regional qualifiers.

The team, comprising of skipper Ritesh Sarda (Defaulter), Shuvajyoti Chakraborty (Mcg1LLzZz), Anshul Adardkar (KiiLSwitCh), Hrishikesh Shenoy (Crazy_Gamer) and Harsh Jain (lynX), recorded identical 2-0 victories over Pakistan and Bangladesh in the semi-finals and final respectively.

Besides CS:GO team, prominent Tekken 7 athlete Hitesh Khorwal (rcool) and well renowned eFootball professional Hemanth Kommu (peshemak7) will also represent India at the World Esports Championships, scheduled to take place in Bali from Nov 29 – December 12, 2022. Hitesh and Hemanth secured their berths by winning the National Esports Championships (NESC) 2022, conducted by Esports Federation of India (ESFI) earlier this year.

Organised by International Esports Federation, the prestigious event will witness participation of top athletes from over 120 countries, competing in six different Esports titles—CS:GO, Dota 2, Tekken 7, eFootball, as well as PUBG mobile and Mobile Legends: Bang Bang which will be making its debut at the championships. The 14th WEC has a prize pool of USD 500K (~INR 4 Crores).

“The team was simply too good for the opposition in terms of their skills, strategies and coordination. They won comfortably against Pakistan and Bangladesh shows the confidence they have in their gameplay. We are extremely proud of their performances and are now looking forward to seeing them compete with the best teams from all over the world in Bali. Everyone at ESFI wishes them the best of luck for the grand tournament,” said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.

Led by Sarda, the dominant Indian team hardly had to break a sweat in their matches as they comprehensively defeated Pakistan in two different maps by 16-6 and 16-4 and then displayed a similar aggressive performance to outperform Bangladesh in both maps of the final by 16-7 and 16-5.

“It feels amazing to represent India again at the World Esports Championships in back-to-back years. We definitely want to improve on our performances from last year and have been working very hard to do so. The team has done very well in showcasing its qualities in game while prevailing in all these qualifiers but the WEC final will be a stern test on a much higher level and we want to match that. I have high hopes from the tournament and we want to bring some glory from it back home,” said Sarda, captain of the Indian CS:GO team.

The same CS:GO team had participated in the last edition of World Esports Championships, held in Eilat, and finished eighth in the final.

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The best of grassroots CS:GO to take on the pros at Red Bull Flick Invitational Copenhagen in November

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The best of grassroots CS:GO to take on the pros at Red Bull Flick Invitational Copenhagen in November
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Red Bull Flick, the definitive global 2v2 CS:GO Pro vs AM tournament will reach a pulse-racing conclusion for 2022 in an epic November finale at the Red Bull Flick Invitational Copenhagen.

Taking place over an action packed weekend during 19th- 20th November, Red Bull Flick Invitational Copenhagen will see the very best of the amateur CS:GO scene battle it out in intense 2v2 matchups building to an once-in-a-lifetime chance for them to test their mettle against world-renowned Pro teams on the big stage, and a shot at the €50,000 Prize Pool. The LAN pre-stage qualifier will take place in Copenhagen with all the national and international event winners to determine the duos that will progress to the main stage. The Red Bull Flick Invitational will conclude with an impactful finals day broadcast and highlight event on the 20th November, where the qualified amateur duos face their idols in a play-off bracket featuring eight pro invited duos.

Held in the heart of the Danish capital, the Red Bull Flick Invitational will bring the hopeful future stars into the European centre of counter-strike history to immerse themselves with a unique competitive experience alongside CS:GO’s most memorable competitions. The pre-stage LAN will take place in a closed, offline qualifier on Saturday 19th November. With the top two AM duos determined, the nail-biting Pro v AM playoff stage will be broadcast from NEP Studios on the following day. This year’s competition is sure to bring the live audience closer to the action as well as providing an unforgettable experience for digital audiences across the globe and in several languages on Twitch and YouTube on the 20th November.

A total of 26 amateur duos teams from EMEA and – for the first ever time – North America, will be offered a chance at glory, having earned their way through National and International Qualifiers. Pre-stage qualifiers will whittle down the amateurs duos to the final two in a tensely competitive group stage to start the first day of the competition. After facing their peers in the pre-stage qualifiers, the top amateur duos will then face-off against the eight invited pro teams in an intense play-off bracket on the big stage, all leading to an epic Grand Final.

Red Bull Flick is the definitive global 2v2 CS:GO tournament, giving amateur players around the world a unique competitive platform, and putting a twist on the traditional 5v5 competitive format. Having started in 2019, the competition has gone from strength to strength and now gives thousands of amateur entrants a shot at glory to play the pros, and an opportunity for hidden gems of the competitive CS:GO scene to shine under the spotlight.

The unique format and structure at Red Bull Flick has inspired some of the most unpredictable twists and turns in CS:GO, including a true ‘David versus Goliath’ moment at 2021’s Red Bull Flick Helsinki Invitational, where Polish rookies Team Garnuchy won out against both BIG Clan and G2’s Duos teams.

This year, some of the biggest Pro teams on the CS:GO circuit will be sending their stars to Copenhagen, including the fan favourites from last year: G2, OG, Furia and Big Clan and Team Spirit, the defending champions of Red Bull Flick. Alongside them the Danish superstars from Copenhagen Flames and Heroic will also join the mix at the play-off stage to truly test the best amateur duos from around the world. The play-off stage will increase the pressure with a global broadcast and live audience, truly testing the amateur duos that progress in a competitive circuit environment. Fans in attendance can also look forward to an exclusive event experience featuring their favourite esports stars including Johan ‘N0tail’ Sundstein, who competed with Flamez in the first international qualifier for Red Bull Flick back in April.

Red Bull Flick has teamed up with industry leaders to produce an unforgettable experience for players & fans alike. AGON by AOC, a global leader in gaming monitors, is the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD joins as Technology Provider, ensuring the high-performance computing that will push the boundaries of the tournament. Backforce is the official Chair Partner, providing players and talent with high-end gaming chairs across the event.

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Asia

Ampverse’s Minana Esports secures largest gaming creator in the Philippines, ChooxTV to become brand ambassador and investor

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Ampverse’s Minana Esports secures largest gaming creator in the Philippines, ChooxTV to become brand ambassador and investor
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After officially launching its fifth market in the Philippines, leading esports and Web3 company Ampverse secures the nation’s largest gaming creator Edgar “ChooxTV” Dumali, with nearly 30 million social followers, to become an investor and brand ambassador for its Filipino esports team and lifestyle brand Minana.

This major deal comes as part of Ampverse’s growth strategy, following its commitment to invest more than P100 million to drive and accelerate the local gaming industry.

Streamer and content creator ChooxTV is known for his ingenious off-meta picks and wacky antics on his livestream and was named MVP of the Year in the 2021 Mobile Legends: Bang Bang Awards Gala.

“Excited akong mag-invest sa Minana dahil sa pagbibigay daan nito na magkaroon ng isang panibagong  ‘youth lifestyle brand’ na magpapakita ng galing ng mga Pinoy,” Dumali said.

(I’m excited to invest in Minana as I really share their vision of creating a next generation youth lifestyle brand that celebrates the very best of Filipino talent.)

Alongside him, other notable gaming talents such as Eric Eruption, Hypebits, Lhea Bernadino, King Jasro, and Elanorm will also become brand ambassadors for Minana – totaling up to 55 million followers for all combined creators.

The newly formed Minana Esports are the current champions of the Philippine National Esports League in Mobile Legends. Prior to that, the team has won 11 straight championships and aims to be the most successful esports team.

In line with becoming the fastest-growing esports and Web3 company in Asia, Ampverse aims to build Minana into a leading Filipino youth lifestyle brand that spans entertainment, fashion, music, and lifestyle.

“We are incredibly proud to kick off Minana with a successful run and an official championship title under our belt. We will continue to build our success in competition, but at the same time create inspiration for the Filipino youth,” Minana Team Lead and Ampverse’s Regional Expansion Manager Julius “Banoobs” Mariano said.

A streamer with over 100,000 followers and named the “godfather of esports and gaming in the Philippines,” Mr. Mariano previously worked as country manager for Twitch, an Amazon-owned video live streaming service platform.

“Our vision is bigger than just competitive gaming, it’s about igniting the passion in every generation and building Minana as the leading youth culture hub for all gamers, creators, and anybody to fulfill their dreams,” Mariano added.

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