Latest News
Smarkets raises Series B funding round to supercharge international and domestic growth

Smarkets, one of the world’s largest betting exchange and prediction market platforms, has announced the closing of a significant minority investment from Susquehanna Growth Equity (SGE).
Having raised just £3.8m ($5.4m) since its inception in 2008, with its Series A round coming back in 2013, Smarkets has built a leading exchange platform that processes billions of pounds in traded volume each year. The company has offices in London, Los Angeles, and Malta, licensed customer-focused operations in five countries, and in 2019 released innovative sportsbook app SBK.
Smarkets is delighted to welcome SGE, which joins existing investors Passion Capital and Deutsche Telekom in supporting the company’s mission to fix betting with the fairest odds in the industry.
This new investment will allow Smarkets to accelerate its rollout in the US, where it is already live in Colorado with sportsbook app SBK and set to go live in Indiana soon. The funding will also bolster SBK’s position in the UK mainstream betting market after its successful launch in August 2019.
The new investment will contribute to:
Furthering the company’s US presence, including market-access deals in new, regulated states
Capturing an even greater share of the UK betting exchange market and accelerating SBK’s growth in the UK’s mainstream sportsbook market
Expanding Smarkets’ development of new products for customers and focus on industry-leading prices on sports, politics, and current affairs
Continuing to capture the best and brightest worldwide engineering talent with a view to doubling headcount by the end of 2022
Further expansion into new and recently entered markets such as Denmark and Sweden
Jason Trost, founder and CEO of Smarkets, said:
“This is an incredibly exciting day. I’ve always been amazed what the passion and energy of a comparatively small group of committed people can accomplish against much bigger rivals; Smarkets and SBK are the product of exactly that. At Smarkets we have always been guided by our vision of fixing betting with the best prices and products, and SGE is just as excited as us to challenge the status quo. This is a huge endorsement of our technology and will allow us to further upend the industry by offering bets as close to fair value as possible.
“We are super proud of what we have achieved so far in the UK betting space, and this new investment will help take us to the next level and beyond in the UK, US, and other international markets. I’d like to thank the women and men that work and have worked at Smarkets for getting us to where we are.
“I truly believe the best is yet to come. This investment will allow us to fight with greater resources, move faster, and be bolder in our mission. We’re so excited about the opportunities this investment unlocks.”
Scott Feldman, Managing Director with Susquehanna Growth Equity, said:
“We are delighted to be able to join Smarkets on their upward journey. We immediately identified with their vision of using technology to take on the betting industry’s big operators by providing the fairest odds in the world and maintaining a clear focus on product excellence.
“Smarkets have achieved a huge amount with little investment to date and we can’t wait to see them go from strength to strength as they expand further into both the US and UK mainstream market.”
Latest News
MGA Games takes us to the most epic Ancient Egypt with Pharaoh’s Book

Pharaoh’s Book is a magnificent adventure set among the pyramids and pharaohs of Egypt. An exciting treasure hunt where players can find prizes hidden behind the 5 reels of this impressive new premium instalment from MGA Games with its universally recognised theme and perfect execution.
Set amongst pyramids, sphinxes, golden scarabs, treasures, and other themed symbols, Pharaoh’s Book offers players the opportunity to discover Ancient Egypt while collecting the Egyptian king’s treasures. The game, full of mythology and riches, is an exotic adventure where players unearth ancient secrets to discover unimaginable treasures and, guided by an adventurous explorer, search for a lost oasis during a millennial solar eclipse.
MGA Games has put all its experience and know-how of creating products with brilliant graphic and sound effects into this new release. As players spin the reels and reveal winning combinations, the soundtrack immerses them in a legendary gaming experience. Players get to enjoy a true MGA masterpiece.
Pharaoh’s Book is a captivating production equipped with the latest technology, new mathematics, and a design especially adapted to mobile technology, the feature most valued by players. This 5-reel slot game includes attractive features such as the Wild Night with the expanding Wild symbol that covers 4 reels, allowing players to unlock new prizes. And the Scatter symbol that gives them access to new game scenes and Free Spins. Players can also get up to 10 Free Spins that multiply prizes by five.
Pharaoh’s Book is a high volatility slot game with 243 prize lines, with a minimum bet of €0.30 and a maximum prize of €38,100.00.
Latest News
PRAGMATIC PLAY CROWNS TWILIGHT PRINCESS™

Pragmatic Play, a leading content supplier to the iGaming industry, invites players on a dreamy journey through the skies with Twilight Princess™, its latest release.
Set in the same universe as the player-favourite Starlight Princess™, the Slot features symbols such as crowns, flowers and the princess herself across a 5×5 game board. Winning combinations must land in clusters of five or more symbols to award a win.
Wild orbs can hit on any spin during the base game, landing with a multiplier of between 2x and 10x which applies to any winning combination they’re a part of. If more than one Wild is part of the same win, these multipliers are combined for big winning potential.
Scatters in the form of golden orbs can land on any reel, triggering a free spins bonus round when three or more are hit during the base game. During the bonus, any wilds that land will remain on the reels until the round ends.
Free spins can be instantly granted when players purchase them for 100x their bet in select markets, with up to five Scatters guaranteed to land on the triggering spin.
Twilight Princess™ is the latest title to join Pragmatic Play’s expansive portfolio. It follows recent releases Gravity Bonanza™ and Rainbow Reels™, with the supplier continuing to showcase its commitment to creating dynamic games to entertain players across the globe.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Twilight Princess™ joins Starlight Princess™, which has already garnered a high level of fandom amongst players and earned itself a spot as one of Pragmatic Play’s most popular titles.
“Twilight Princess™ is the latest to be crowned, featuring cluster wins that can be boosted by Wilds with multipliers at any point during the base game to help players collect royal rewards. The Princess may even grant sticky Wilds during the action-packed free spins round for big winning potential.”
eSports
Team Vitality and Lille Olympique Sporting Club Renew Their Partnership

Leading global esports organisation Team Vitality and Ligue 1 club Lille Olympique Sporting Club (LOSC), the 2021 French football champion and founding club of the eLigue 1 Uber Eats, announced the renewal of their partnership for the 2024 season. This renewed partnership solidifies the club’s commitment to excellence in competition and has brought together a formidable duo that will perform on the French EA SPORTS FC 24 scene. The two French clubs have joined forces for a second consecutive year to compete in French EA SPORTS FC esports.
Team Vitality and LOSC eSports introduced Ilian Bouchi as its newest recruit to the EA SPORTS FC 24 team. Coming from the north of France, Ilian is a die-hard football fan who discovered his talent for FIFA games with his family as a child, before being scouted for his potential soon after his first competitions.
Known for his exceptional mechanics, Ilian quickly ranked amongst the top players in Europe. He will focus his talents on achieving the clubs’ goals of dominating the eLigue 1 Uber Eats and taking the scene by storm. His arrival reflects the commitment of Team Vitality and LOSC eSports commitment to recruiting top young talent and remaining at the forefront of competition.
Ilian Bouchi said: “I am honoured to join a team as prestigious as Team Vitality and LOSC eSports. It’s a privilege to play alongside Rocky, having followed his career when I was younger and seen them evolve as a player. As a LOSC supporter myself, I’m really looking forward to representing the club for this upcoming season. I will do my best to take the team as far as possible.”
Team Vitality appointed Johann Simon, better known as “Maniika”, as coach of the team. The ex-professional player has over a decade of experience in FIFA games and has participated in several World Cups with several titles to his name including, eLigue 1 Champion (2017) and Dreamhack Champion (2016). This season will be the beginning of his new path into coaching. Finally, Olivier “NephaleM” Morizet takes on the role of Team Manager to support the team throughout the year.
Johann “ManiiKa” Simon said: “I am delighted to start this new adventure, particularly for a huge organisation like Team Vitality and a club like LOSC! I can’t wait to work with the team and help them conquer eLigue1.”
Just like last year, the two clubs are keen to stand out during eLigue 1 Uber Eats with the ultimate goal of winning the league and qualifying for the FIFAe World Cup.
The team will continue to wear the Team Vitality x LOSC mixed jersey with the colours of red and white which stands as a symbol of the collaboration. The team will also continue to train at Team Vitality’s V.Performance bootcamp, in the famous Stade de France. They will also have access to the prestigious Domaine de Luchin training centre and headquarters of LOSC.
“Signing LOSC for a second year is an incredible opportunity for our two clubs. LOSC is a club that shares our vision of excellence in competition, whether that is in esports or traditional sports. We can’t wait for the season to begin to see this new duo evolve together,” Nicolas Maurer, CEO & Co-founder of Team Vitality, said.
“We’re delighted to renew our collaboration with Team Vitality who are one of Europe’s leading esports organisations, after a successful first year together. Team Vitality is an ambitious organisation, and so is LOSC! We’re all competitors, and by combining our strengths and shared values, we look to achieve our highest goals. We welcome Ilian and Maniika who’ll join Rocky and the team. We hope they have a great season in EA Sports FC esports,” Olivier Letang, President and CEO of LOSC, said.
-
eSports6 days ago
‘Break the Meta’: Herman Miller Gaming and G2 Esports Launch Limited-Edition Embody Gaming Chair
-
Central Europe6 days ago
FeedConstruct Extends Partnership with Czech Handball and Expands Content Portfolio
-
Africa6 days ago
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets
-
Latest News6 days ago
Betting Analytics Website MightyTips.com Signs Player Sponsorship Deal with Sheffield Wednesday Veteran Liam Palmer
-
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – September 18-24
-
Industry News6 days ago
Entain Provides Update on Current Trading and FY23 Guidance
-
Balkans6 days ago
Hacksaw Gaming Makes Bulgarian Market Entry via Inbet Partnership
-
Asia6 days ago
PAGCOR Licensees Give PHP60-M for New VMMC Wing