Real-time business intelligence and CRM platform and service provider selected by online sportsbook operator to boost marketing activity
AretoNet, the real-time business intelligence and CRM platform and service provider, has entered the Kenyan market for the first time after being selected by popular online sportsbook, ChezaCash, to boost the operator’s marketing activity.
The partnership will see ChezaCash leverage AretoNet’s full suite of cutting-edge products, which include artificial intelligence, acquisition tracking, instant campaigns and its proprietary Alternative Messaging Channel, to launch multi-channel, multi-level marketing campaigns.
AretoNet also allows operators to fully analyse their player database and run automated campaigns with full lifecycle analytics. Through the use of real-time data, operators can make accurate decisions, execute campaigns and analyse effectiveness while also reducing the operational burden.
Over the past two years, AretoNet has focused on providing operators in Europe, Africa, the US and South America with powerful and affordable solutions to analyse and segment their player data as well as the tools to make those insights immediately actionable all via a single platform.
ChezaCash is one of the most popular online sportsbooks aimed at players in Kenya, offering a wide range of products including but not limited to sportsbook, virtual sports, jackpots and casino offerings slated for launch within the next few months.
Justin Farrugia, Co-founder of AretoNet, said: “We are thrilled to have launched with our first operator partner in Kenya. ChezaCash has taken our full suite of products and, what’s more, we were able to complete the integration into their platform in just three weeks.
Garret Akinyi, Director of ChezaCash, said “ChezaCash is already benefitting from the incredible insights that AretoNet platform and tools provide, and allows us as an operator, better identify trends in marketing activity and to make real-time changes in order to ensure the highest levels of engagement and the best ROI.”
Pariplay® set for rapid South African expansion following Bet Network deal
NeoGames S.A subsidiary Pariplay® has partnered with Bet Network as it prepares for a significant period of growth in the regulated South African market.
The agreement will see the Aggregator utilise Bet Network’s local knowledge and National Manufacturing License to provide certified games across the market, including proprietary Wizard Games content, as well as Ignite® and third-party titles.
Initially, certified products will be approved via the Western Cape Gambling and Racing Board, with a view to expand further across South Africa in the near future.
It becomes the latest commercial expansion by the provider, which has had a strong focus on newly regulated markets such as North America and Latin America in recent months.
Andrew Maclean, VP of Sales at Pariplay®, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge.
“Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.
“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”
Betwinner Expands Sport Betting Options to Over 45 Sports
Betwinner, an online sports betting and casino games provider which operates with local licenses such as Curacao, Nigeria, and Kenya, announced it has expanded its current sports betting options to include over 45 sports, such as football, cricket, volleyball, hockey, basketball and tennis.
Players interested in placing bets on the new selection of sports can choose from a popular variety of bet types on the Betwinner App, such as accumulator, handicap and total. In addition to its sports expansion, Betwinner also offers betting on eSports, including Dota 2, LoL and Overwatch, as well as on non-standard events like politics, show business and dog racing.
Providing a mix of betting odds, Betwinner gives players the option to place their bets before the start of a sports match or during the game in live bets mode. For example, if players wish to place a bet on one of the variety of football leagues available on the website, which includes the English Premier League, Spanish La Liga, UEFA Champions League and the FIFA World Cup, a Betwinner Registration allows them to bet on football in pre-match, live mode or during the game.
A spokesperson for Betwinner said: “In the online era of betting, BetWinner does not lag behind competitors and has a modern, user-friendly website, as well as apps for different systems. Moreover, the company provides not only betting services but also many other types of entertainment. It is a full-fledged gaming platform with bets on almost all sports, slots, online casino games with dealers, and much more.”
With a Betwinner Login on the platform app, which in 2023 saw 10 million downloads, players can access a range of high-quality, engaging features, such as:
- Huge variety of sports and competitions to bet on
- Welcome bonuses for new players and bonuses for regular customers
- Platform for casino game fans, which includes slot games from over 70 software providers and live casino options, such as blackjack, roulette and baccarat
- Availability of all popular deposit and withdrawal methods
- Quality 24/7 support
- Additional opportunities like access to various lotteries, such as Powerball, MegaMillions and over 33 other options
- Availability of live broadcasts of sporting events
- Fast and convenient Betwinner Casino website and mobile app.
BET9JA ENJOYS SMOOTH XPRESS TECH INTEGRATION
Xpress Tech and the giant, African-focused Sportsbook, Bet9ja, have recently signed a partnership deal to have access to all the aggregator’s portfolio of top providers.
Thanks to this agreement, Xpress Tech aggregation platform will help Bet9ja to have quicker access to games from providers inside its portfolio, reducing integration timings and expanding even further the offer they are providing to their clients worldwide.
“Each new integration requires resources. Thanks to the Xpress Tech remote API solution, we will save time as we have more than 95 already integrated top providers. The integration went smoothly, and we are very happy and excited about what more benefits this partnership can bring,” said Thomas Testi, Director at Logifuture, Bet9ja’s platform provider.
Xpress Tech’s sister holding company, Spinmatic, with over 90 casino games including Slots, Scratchcards and Crash games, is one of the integrated providers.
“Thanks to this partnership, Bet9ja is going to unleash all the power of our aggregation platform, not only getting access to our portfolio of providers but also getting a complete suite of promotions that can be easily deployed in every region they operate. Nevertheless, we will be able to supply dedicated content powered by Spinmatic, as the company is going to create custom games for them in the near future. This will bring Bet9ja’s players one of the most engaging casino experiences with a unique market-focused touch,” explained Simone Suppa, Xpress Tech Managing Director.
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