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Fnatic Network partners with Shure Audio to show upcoming streamers how to get the best sounding start to their streaming careers

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Fnatic Network partners with Shure Audio to show upcoming streamers how to get the best sounding start to their streaming careers
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  • Twenty-two Fnatic Network talents will showcase and stream using Shure’s innovative MV7 dynamic microphone; a new streaming powerhouse inspired by the company’s iconic SM7B.
  • With easy setup, the hybrid XLR/USB Shure MV7 is the perfect choice for those just getting started with streaming, but also versatile enough to grow with you as your audio demands change over time.
  • Fnatic Network provides education and tools for up-and-coming content creators to help boost their performance through a career progression programme that can help them secure a contract with the organization.

Started September 6th, twenty-two members of Fnatic Network’s diverse array of talent are partnering with Shure to showcase how to get “perfect sound from imperfect rooms” and stream with the new Shure MV7 Podcast Kit. This joint initiative between Fnatic and Shure aims to help new content creators face the common roadblocks that create barriers to streaming success, including distracting background noise.

Noting just how essential high-quality audio is for streamers and content creators, Fnatic wanted their first new partnership to be with an organization that actively supports the industry, commits to providing the very best industry-leading audio, and understands streamers’ demands of excellence. With the new MV7 Podcast Kit serving as the ideal audio solution for streamers, podcasters and musicians, Shure was the absolute best match. By tapping into the expert knowledge and tools from both Shure and Fnatic, emerging streamers can be champions in no time.

Compatible with virtually any gaming setup, the MV7 is easy to integrate into existing technology. The mic offers both USB and professional XLR output for use with interfaces, mixers, and professional audio equipment – making it an excellent multi-purpose solution for gaming and streaming. Equipped with built-in-digital signal processing, mobile, and desktop app control, plus hardware control, the MV7 has been specifically engineered to give Content Creators the most functional, professional streaming microphone.

Launched in April 2020, Fnatic Network offers budding and full-time content creators the opportunity to elevate their streaming capabilities. In July 2021 Fnatic Network went through some restructuring of it’s creator tiers and a move to offer Fnatic Network members a range of diverse brand building workshops, monthly Q&A sessions with Fnatic staff and coaches, as well as inclusion in Fnatic and partner campaigns.

Soraya Sobh, Head of Creator Management, has heard first hand from Fnatic Network talent on the early career challenges they face and is looking forward to the support that a partnership with Shure will bring to Fnatic Network.

“We’re thrilled to not only launch our first official Fnatic Network brand campaign but even more excited to announce Shure as the partner to do it with. Fnatic Network is laser focused on developing and educating talent at every level and that aligns perfectly with the Shure MV7 which provides a fantastic mic for levelling up any gaming set up. The synergy between both Shure and Fnatic Network was seamless and indicative of the type of activation we want to offer our talent.“

The campaign will include Fnatic Network Gold Tier talent, PilotCeeBee and Phyzik. Between just the two of them they have nearly 100k reach.

“A very good microphone is one of the most important things as a Content Creator or if you want to become one! I am a Shure fan for a long time now and really appreciate being a

part of this awesome campaign and being able to try out the new MV7!”  PilotCeeBee, Fnatic Network member

eSports

Fnatic Appoints Stuart Brown as Esports Operations Lead

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Fnatic, the leading esports performance organisation, has appointed Stuart Brown as its first-ever Esports Operations Lead.

The role will see Brown tasked with promoting best-in-class team management and see him act as a lynchpin between Fnatic’s London headquarters and teams across Fnatic’s six esports game titles.

Brown, who joins Fnatic from The Football Association (The FA), will look to enhance various aspects of professional gaming experience at Fnatic, from performance planning and nutrition to travel and accommodation. Working to continue to integrate Fnatic’s esports teams within the wider organisation, he will oversee and enable collaboration with other business units such as Product and Partnerships.

He will also work closely with Fnatic’s High Performance Unit and Team Managers to continuously improve performance outcomes for teams and give Fnatic’s players the edge in competition. Additionally, he will support the rollout of Fnatic’s recently released Global Safeguarding Policies, which promote and protect the wellbeing of young people and adults at risk who interact with Fnatic.

“Fnatic are deeply committed to continuous improvement. I’m excited to bring my experience from the world of traditional sports and fuse that with the innovation and opportunity in the esports space – to find the extra 1% for Fnatic’s teams. I’m looking forward to continuing to professionalise Fnatic’s backroom functions and further integrating our esports teams with the wider company,” Stuart Brown, Esports Operations Lead at Fnatic, said.

Brown brings a wealth of experience from the world of traditional sport, having spent 12 years at The FA. Most recently, Brown led the England Senior Football squad as Team Manager, where he was responsible for all operational, financial and administrative matters relating to the team, including during the Russia World Cup and the recent Euro 2021 campaign. During his time at The FA he also worked as part of the International Relations team, delivering football development projects in countries such as Rwanda.

“We’re very excited to have Stuart on board to play a key role in levelling up our operations as well as facilitating the drive for high-performance across our esports division. Having worked with elite national teams in football, Stuart’s experience will be invaluable to unlock another level of improvements, which builds on our work in the High Performance Unit. Stuart will also champion the roll-out of our player wellbeing initiatives and Global Safeguarding Policies,” Sam Mathews, CEO at Fnatic, said.

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eSports

Virtus.pro roster for PGL Major Stockholm 2021

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Our first CS:GO roster will be changed for the upcoming Major in Stockholm: Evgeny “FL1T” Lebedev will replace Sanjar “SANJI” Kuliev.

Sergey Glamazda, Virtus.pro CEO:

“The Major is the biggest event in CS:GO, the one we’ve been waiting for two years. It’s incredibly important for the club and our fans. We want to achieve the best possible result, and in order to do so the team needs a new impulse. An opportunity to play with Evgeny arose and we decided to seize it. We hope that this will be the impulse we need to play at the peak of our abilities.

No decisions regarding the future of our roster have been made for now. Everything will be clear after the Major when the dust is settled. I want to thank Sanjar. We’ve won tournaments, got into the top-3 of HLTV rankings, and qualified for the Major with him being in our ranks. Our current roster has already achieved a lot and this temporary change should help us reach even higher goals that we set for ourselves.”

Updated Virtus.pro roster at PGL Major Stockholm 2021:

Dzhami «Jame» Ali;

Timur «buster» Tulepov;

Aleksey «Qikert» Golubev;

Mareks «YEKINDAR» Gaļinskis;

Evgeny «FL1T» Lebedev.

Dastan «dastan» Akbaev (coach).

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Asia

Tourism & Sports Ministry, SAT and Garena Signs MoU to Support and Enhance Esports Industry in Thailand

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The Sports Authority of Thailand (SAT) and the Thailand Ministry of Tourism and Sports have partnered with Garena Online Thailand to strengthen the domestic esports industry and develop the country as the hub of esports tournaments in Asean.

“The ministry and the SAT will focus more on esports next year including training and welfare to develop the esport ecosystem after esports was named in the Royal Gazette last month as one of the country’s professional sports,” Tourism and Sports Minister Phiphat Ratchakitprakarn said.

The esports industry across Asean was worth US$39 million in 2020 and is expected to grow to $72 million by 2024 as people spend more time playing online games amid the pandemic, according to the minister.

A boom in esports does not only benefit internet providers or IT products, but also consumer product makers which target millennials, sport tourism, and investment in the country, he said.

Mr Phiphat said Thailand is due to take part in the biggest esports event, Arena of Valor (RoV) International Championship 2021 (AIC 2021), with a prize pool of $1 million, at the end of next month, which could help the country prepare to serve as the future regional hub for esports competition.

SAT governor Kongsak Yodmanee said the agency has recently established the SAT Esports Academy to train RoV players participating in the upcoming Road to AIC 2021, a tournament that selects esports teams for AIC 2021.

Kongsak said there are 12 members from two esport teams that are preparing for the match under the supervision of the SAT, which provides support for physical training, nutrition and sports psychology.

The Tourism and Sports Ministry, the SAT and Garena signed a memorandum of understanding to support and enhance the esports industry in Thailand.

“Even though Thailand is not the biggest esports market in Asia, investors and stakeholders perceive the country as a potential market thanks to the readiness of the ecosystem and official recognition from the government,” Allen Hsu, regional head of strategic partnership and esports development at Garena Online Thailand, said.

Thailand is the first country where foreign football clubs like Paris Saint-Germain and Valencia have invested in the RoV Pro League, which showed the country’s potential for esports, he said.

He said 2022 will be the year for esports as many tournaments will take place in Thailand and overseas, particularly the SEA Games and Asian Games, where esports have become a medal sport and could gain more recognition.

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