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XLMedia Appoints Cédric Boireau as Non-executive Director

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XLMedia PLC has appointed Cédric Boireau as a non-executive director with immediate effect.

Boireau has worked with Premier Investissement, the largest shareholder in XLMedia, for more than nine years, originally with its real estate development subsidiary Bassac. Premier Investissement owns 27.98% of XLMedia’s shares.

In 2017, he co-founded Lagune Holding, an investment advisor, and worked closely with Premier Investissement to develop its asset management arm and help it invest in listed companies.

“We are delighted to welcome Cédric to the board of XLMedia, and are looking forward to drawing on his entrepreneurial experience alongside drawing on Premier Investissement’s significant market knowhow and resource,” Chris Bell, non-executive chair of XLMedia, said.

Affiliate Industry

Dutch Regulator KSA Takes Action Against 15 Affiliate Websites

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Dutch gambling regulator Kansspelautoriteit (KSA) has taken action against 15 affiliate websites it said were advertising illegal online games of chance to players in the country.

From a total of 22 investigations, the regulator identified 15 websites that had breached the Dutch Gambling Act and were as such deemed to have broken national law.

KSA did not disclose the identity of any of the affiliates or the sites they were promoting, but it did state that 13 of the affiliates could be subject to a penalty, depending on what action they take in response to the KSA warning. The other two sites remain under investigation.

In some cases, the KSA said that the affiliate immediately stopped advertising for unlicensed providers, while other affiliates switched to advertising for licensed operators.

At the first instance, KSA issues cease-and-desist orders to affiliates, after which it carries out re-inspections to monitor activity. If the website does not halt illegal activities, then KSA can issue a financial penalty.

“Offering games of chance without a license is prohibited; the same applies to advertising games of chance that are not licensed. With affiliate marketing, sites receive money when they click through to the online game of chance and the KSA periodically conducts research into these advertisers,” KSA said.

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Affiliate Industry

PartnerMatrix and SlotsCalendar sign partnership to raise security awareness

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PartnerMatrix and SlotsCalendar sign partnership to raise security awareness
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Affiliate marketing software provider, PartnerMatrix, and SlotsCalendar, the IMDb of online slots, have just signed a partnership, raising awareness about the tools operators and affiliates can use to create a more secure environment.

PartnerMatrix and SlotsCalendar will launch various marketing initiatives, covering topics such as security in affiliate marketing, player orientation in affiliate marketing, the latest tools and techniques in enlarging affiliate presence, and more. The partnership will allow both teams to initiate marketing campaigns, reach new audiences and promote affiliate solutions.

Levon Nikoghosyan, CEO of PartnerMatrix, says: “This partnership holds great importance because it allows us to raise awareness of important topics. We remember how SlotsCalendar entered the market a few years ago and seeing the company reaching such high ranks in affiliate marketing is very motivating. The SlotsCalendar team continues putting tremendous efforts into creating a robust network of iGaming enthusiasts and business representatives, and thanks to this, they have a bright future ahead of them.

“However, SlotsCalendar doesn’t hold interest only for players- many big casino operators and B2B companies are very interested in appearing in the SlotsCalendar’s directories. For PartnerMatrix, this is an excellent chance to create a dialogue within a quality audience and promote our tools and solutions to a bigger audience.”

Viorel Stan, CEO of SlotsCalendar, comments: “The lack of active dialogue on specific topics has led to the vulnerability of some niches. We deal with numerous risks daily, and as soon as we figure out how to deal with some challenges and get used to them, other issues appear. Our partnership with PartnerMatrix will create a more dynamic platform for solving problems related to security, payments, transparency in doing business.

“We will continue to raise important topics and share the experiences of both of our companies. I am sure that our cooperation will bear fruit not only for both of our companies but also for many other industry players.”

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Affiliate Industry

Mr Gamble and PartnerMatrix join forces

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Mr Gamble and PartnerMatrix join forces
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Market leading affiliate and EveryMatrix’s affiliate solution provider will work together to identify, highlight and overcome issues between affiliates and their operator partners

 Mr Gamble, the leading online casino and sportsbook comparison site operated by CashMagnet Limited, has entered into a breakthrough media partnership with PartnerMatrix that will foster closer collaboration between the two businesses.

Under the deal, Mr Gamble will add all of PartnerMatrix’s casino brands to its site and then prioritise the upload of any new brands moving forwards. Today, Mr Gamble has more than 27 PartnerMatrix casinos and a total of 930 casinos listed on its site with new brands added each week.

Mr Gamble and PartnerMatrix – the affiliate solution of tier one B2B provider EveryMatrix – will also work together to identify, highlight and overcome issues that can arise between affiliates and their operator partners, and drive awareness of these across the wider industry.

This includes concerns around security and transparency and in particular relating to the platforms and back offices that affiliates use to track clicks, FTDs and revenues. PartnerMatrix has developed an Anti-Fraud Intelligence tool to assist with this.

Mr Gamble and PartnerMatrix will also discuss these issues and challenges across a series of articles that will be posted on the PartnerMatrix website and published across the B2B iGaming media.

Silver Portugov, Chief Business Officer at Mr Gamble, said: “A major factor in the success of an online casino affiliate is the brands that they recommend to their players – they must be reputable and offer an unrivalled experience and that is certainly the case when it comes to PartnerMatrix.

“But we wanted to take our relationship to the next level by identifying some of the issues encountered between affiliates and operators and then work together on how they can be overcome. Of course, we wish to share these learnings with the wider industry.”

Levon Nikoghosyan, CEO of PartnerMatrix, added: “Mr Gamble is one of our top affiliate partners so we wanted to strengthen this relationship for the benefit of both businesses as well as the online casino brands that use our solution.

“We are also looking forward to working closely with the Mr Gamble team when it comes to tackling issues around security and transparency, as well as other emerging trends, and to bring these topics to the attention of a much wider audience.”

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