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Hamburg Games Conference 2022 will focus on “Moving Markets” – digitally & on-site in Hamburg on March 2-3, 2022

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Hamburg Games Conference 2022 will focus on "Moving Markets" - digitally & on-site in Hamburg on March 2-3, 2022
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The 13th Hamburg Games Conference on March 2nd and 3rd, 2022, invites international speakers, games industry experts, thought leaders, and trade visitors to exchange ideas at the hybrid event. Under the conference theme “Moving Markets” it will present keynotes and discussions on the constantly changing markets and business models in the games industry. For the first time, the Hamburg Games Conference is calling for topic proposals in a Call for Speakers. In addition, visitors can expect networking events, an expo area, and matchmaking both online and on-site. For the first time, the Hamburg Games Conference 2022 will pursue a hybrid event concept, where visitors can interact both in Hamburg’s Zeise Cinemas and digitally on a custom developed, playable conference platform. Tickets are available now.

Constant renewal, innovation, and change continue to be the key pillars of the games industry. New sales channels and target groups are opening up, and innovative business models are emerging. So, what will the games industry of tomorrow look like? And how do companies act with foresight and flexibility in the highly competitive games market to play a leading role in the future?

“Growth and change in the games industry received a boost amidst the global pandemic, which continues to shape its face today. We are looking forward to discussing current developments and open perspectives of the future of the industry together at the Hamburg Games Conference” says Dr. Ralph Graef from co-organizer GRAEF Rechtsanwälte.

The second conference track “Games Funding” will focus on news and best practices concerning games funding in Germany from the federal government, and regional funding offers from the federal states, such as the Games Lift Incubator and Prototype Funding in Hamburg.

Hamburg Games Conference: hybrid concept for the first time

This year, the Hamburg Games Conference will bring its international audience together at two locations for the first time: The first day is digital for all participants. On a browser-playable, interactive virtual cruise ship, conference visitors will meet for matchmaking and spontaneous video networking and discover new games projects and services in the online expo. The platform was developed specifically for the conference in 2021 and will be further expanded with new content and functions. For the second day of the conference, the Zeise Cinemas in Hamburg will open their doors with talks, discussion rounds, and networking events. The talks and panel discussions of the main track will also be broadcast live via the online platform.

“Drawing from the experience of the Hamburg Games Conference Online in 2021, we are once again offering international participants who cannot make the trip to Hamburg the event-feeling at home. Through the online platform, we connect participants in Hamburg with industry contacts around the world. Those who grace the ‘Gamecity Hamburg’ with a visit to the conference will also be offered the complete program on-site on March 3, including our Gamecity Treff in the evening,” says Dennis Schoubye, project lead at Gamecity Hamburg.

In 2021, the Hamburg Games Conference welcomed over 650 people from 34 countries to a digital-only edition of the conference. As an on-site event, the Hamburg Games Conference was last held in February 2020 at Zeise Cinemas – with over 400 international visitors.

 

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The German Games Industry Association sees coalition agreement as sound basis for successful games policy

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The German Games Industry Association sees coalition agreement as sound basis for successful games policy
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  • Germany to be strengthened as games location
  • Ongoing games funding to be secured
  • Esports clubs to gain non-profit eligibility

In the view of game – the German Games Industry Association, the coalition agreement presented today by the German political parties SPD, Bündnis 90/Die Grünen and FDP provides a sound basis for a successful games policy over the coming years. game sees the pursuit of the overarching goal of strengthening Germany’s overall position as a games location as particularly important. A key factor here is to ensure ongoing games funding, which the SPD, Bündnis 90/Die Grünen and the FDP have enshrined in the new coalition agreement. In addition, game welcomes the general statements in the coalition agreement on reducing the level of bureaucracy and points to criticism raised by many games companies that are dissatisfied, for example, with the bureaucratic hurdles in the funding programme. game is also pleased that esports clubs can be recognised as non-profit organisations in future. Furthermore, key issues for the games industry are addressed in several passages in the coalition agreement, including reducing barriers to digitalisation, expanding broadband access (which is to be accelerated), promoting digital education and facilitating the immigration of qualified professionals to Germany. However, it remains to be seen how games and the games industry will be represented within the new federal government.

‘From the perspective of the games industry, the coalition agreement presented today is heading in the right direction: strengthening Germany as a games location, securing ongoing games funding, recognising the work of esports clubs as non-profit and an overall stronger focus on promoting digitalisation and reducing bureaucracy in Germany constitute an extremely sound basis for a successful and internationally competitive games policy during the new legislative period. Now it is essential that the new federal government establishes as quickly as possible who is responsible for games and that this is swiftly followed by concrete steps,’ says Felix Falk, Managing Director of game.

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Central Europe

Casinos Austria Appoints Erwin van Lambaart as General Director

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Holland Casino chief executive officer Erwin van Lambaart has been appointed as general director of Casinos Austria. He will take over from chief executive officer Bettina Glatz-Kremsner, who has left Casinos Austria after 30 years.

Out of a total of three applications “of excellent quality,” Van Lambaart was unanimously voted as the best candidate to succeed Glatz-Kremsner. He will join the board on March 14 and will take over the position of general director from April 1.

Van Lambaart said: “I will contribute all my experience in order to make a sustainable contribution to the well-being of the group of companies together with the employees in these challenging times. It will be a great pleasure for me to live and work in Austria.”

He added: “Casinos Austria enjoys an excellent reputation in the international gaming industry, which we will continue to expand together with the managers and employees in the years to come.”

Holland Casino thanked him for his service. Van Lambaart led the company through a restructuring and made an important contribution to positioning the company within the Dutch market. The company highlighted the addition of three new casinos and Van Lambaart’s handling of the challenges posed by the Covid-19 pandemic. The board of Holland Casino has begun searching for a new CEO.

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Central Europe

Comtrade Gaming Extends Superbet Partnership Through 2024

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Comtrade Gaming Extends Superbet Partnership Through 2024
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Comtrade Gaming has announced an extension of its platform agreement with Superbet until mid-2024.

Superbet’s and Comtrade Gaming’s partnership is based around combining Superbet’s proprietary sportsbook with Comtrade’s iGaming Platform (iCore) for Superbet’s main markets of Romania and Poland.

“It’s great to have Comtrade Gaming as a platform partner to provide the content our customers love. At Superbet, we have big ambitions for future growth and we don’t shy away from building our own technology and products, but most importantly – we want to give the best for our customers,” says Adam Shaw, Managing Director – Online.

Comtrade Gaming’s iGaming Platform (iCore) was created to simplify operators’ businesses and provide the best player experience possible. iCore takes a flexible approach, ensuring it is customised to an individual operator’s needs. Operators benefit from increased player lifetime values and a decrease in churn, making sure that players are entertained and more importantly, engaged.

“We are delighted to continue our partnership with Superbet. They are Romania’s no.1 operator by a clear margin, they have a fantastic team, and we are proud to have played a part in their exponential growth since they migrated to us three years ago,” says Steven Valentine, Comtrade Gaming’s Chief Commercial Officer.

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