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The Future of White-Label Solutions and How to Choose the Right Partner

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The Future of White-Label Solutions and How to Choose the Right Partner
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A White-Label solution holds various benefits for brand owners. From a time-to-market point of view, it allows a quick penetration to the online gambling market, in some cases a white-label brand can be launched within a few weeks. Acquiring a B2C iGaming license requires resources like time, money and effort. Without the right know-how, it can take months for the brand owner to obtain it. With a White-label solution, the new brand is run on the supplier B2C license and the process in front of the regulator is much simpler. This advantage is greater in cases where the brand owner would like to start with multiple jurisdictions. Some brand owners do not have the know-how to start an iGaming operation, don’t want to gain it or would rather not deal with the day-to-day operation.

Holding hands-on experience, the white-label supplier brings all the required knowledge per jurisdiction. The brand owner does not need to learn which are the required payment methods and what should be their configuration. Regarding content, the supplier knows which sports, leagues, betting offering, casino and live casino games works best for the target audience. In a White-label solution the supplier brings to the table not only its technology but an umbrella of full managed services.

The relationships between the brand owner and the white-label supplier are usually more engaging than in the case of a turnkey solution. Both parties act as partners and both have the incentive to run a cost-effective and successful operation. This relationship is built on trust. The brand owner trusts the white-label supplier to manage his players in the best way possible, to keep the operation complaint, to configure bonuses in a way that removes the option for bonus abusing, to configure and enforce anti-fraud and AML processes.

In some cases, brand owners chose a white-label solution because they want to get away from the liability of running an iGaming solution. Until a decade ago, the white-label supplier mainly dealt with the player management liability. The emergence of regulated markets added a new liability to maintain the license and meet with everchanging regulation requirements.  In recent years some white-label providers have pulled away from most or all regulated markets to remove the burden of the regulation liability and the financial risks that come with it.
As a result, some brand owners turned to acquire an iGaming license and move to a turnkey solution and some even turned to develop their own platform. It was not too long before some of these businesses realized that running their own operation is very costly and quite a difficult task. They now moved to have full liability on the entire operation, and some started to miss the old days when they were just handled the marketing traffic. Those who went to build their own technology realized that it takes many years and a lot of manpower to build a successful platform.

While the advantages are clear, fast time to market and the ability for the brand owner to focus on online marketing alone, the road to success is partnering up with an experienced provider with an excellent reputation. The brand owner needs to choose a white-label partner that he can trust in the running of his operation. One that delivers. Some white-label providers only offer a casino product and are coupled with a 3rd party Sport solution or they simply lack Sport altogether. It is important to partner up with a white-label provider that has a Sport product of their own. There are several advantages for doing this, the brand owner has a homogenous one-stop-shop solution for casino and Sport, cross-vertical retention capabilities, cross-sale tools from Sports to Casino, full traffic tracking per source. It is important to pick a supplier that really has the right payment solutions for each market. Brand owners need to look for a trustworthy partner that can support their current needs. They need to assess whether this partner will value their business and continue to support them throughout their partnership. For example, when entering additional markets or in developing specific functionalities for their operation. The right white-label supplier will bring the right technology that can quickly enter a newly regulated market as well as to adapt to the changes of existing ones, and managed services that allow brands to distinguish themselves in the competitive environment. For instance player retention tools and their correct configuration, tournaments, gamification and more.

The future of the iGaming white-label solution depends more on the suppliers than the brand owners themselves. The business case for suppliers needs to accommodate the additional regulation liability and effort. Brand owners will need to be willing to pay the extra fees for regulation services like automated KYC, additional personnel etc. In some markets like the US tribal gaming it will be required for a technology supplier to provide fully managed services due to lack of knowledge. In cases like that the white-label supplier will provide a full white-label solution except for owning the skin. We will see more affiliates deciding to own their brand and send the traffic to it rather than to 3rd party brands. This, in turn, will allow them not only to do what they do best i.e. acquiring quality traffic but also to be able to have involvement in content, bonus schemes etc. The level of this involvement depends on each affiliate.

 

Written by: Oren Cohen Shwartz, CEO of Delasport

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Play’n GO add a little romance to their Arthurian Legend series with the 15 Crystal Rose: A Tale of Love

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Play’n GO add a little romance to their Arthurian Legend series with the 15 Crystal Rose: A Tale of Love
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Play’n GO add a little romance to their Arthurian Legend series with the 15 Crystal Rose: A Tale of Love.

This is a legendary tale of love of the greatest kind, the tale of the 15 Crystal Roses. Sir Lancelot has declared his love for Princess Elaine. As a symbol of true devotion, he must seek out the 15 Crystal Roses, buried deep in the enchanted woods.

As the fourth game in Play’n GO’s popular Arthurian Legend series, 15 Crystal Roses: A Tale of Love is already on the path to success. The game opens with a narrator telling us the story of the 15 Crystal Roses and continues throughout the game.

When it comes to features, we’re particularly interested in the Legendary Free Spins, which see random spins land the Crystal Rose Scatter symbols that can also be stacked. But the key is that players’ chances to trigger Free Spins are heightened as they only need one reel full of Scatters to unlock this feature.

Amongst the many features of this game, there is one that isn’t so common in the industry (so far). Players have the ability to keep track of their progress. How? The Quest Map.

The Quest Map not only shows the location of the 15 Crystal Roses, but it will also open at the beginning and the end of Free Spin sessions to show how many crystals the player has collected. Driving narrative, player engagement and immersion into the world of this epic tale.

Head of Games, Charlotte Miliziano, said:

“Every time we develop an Arthurian Legend game, we get to push narratives further and further.

“We’ve seen the likes of King Arthur, Merlin and Queen Guinivere, but now we’re getting to delve into the lives and adventures of secondary characters who may play a role in the adventures of the main protagonists – but they also have their own story to tell.”

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Latest News

Week 2/2022 slot games releases

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Week 2/2022 slot games releases
Reading Time: 4 minutes

 

Here are this weeks latest slots releases!

Yggdrasil and ReelPlay are kicking off the year with a fun-filled fiesta in Money Mariachi Infinity Reels™. The high volatility hit sees a border town preparing for the iconic Dia de los Muertos celebrations, with the Magical Money Mariachi band creating melodic and celebratory party music to wake the dead. The entry game 3×4 reel grid contains the hugely popular Infinity Reels™ mechanic, which adds another reel and respin for every successful win, as well as an increasing multiplier.

Yggdrasil and ReelPlay prepare for a party in Money Mariachi Infinity Reels™

 

 

Lady Luck Games invites players to let fate decide their destiny in Madame Clues, a mysterious one-reel slot set in the abandoned arcade of an amusement park. Those brave enough to gaze deep into the Fortune Teller’s crystal ball will see that this one-of-a-kind game displays just one symbol every time the reel is spun, awarding players up to 12x their bet during base gameplay. At any given time, one of two special symbols could appear courtesy of the Clairvoyant, these can lead to players winning up to 23,040x their bet.

Step right up and reveal your fate in Lady Luck Games one-reel slot Madame Clues

 

 

Relax Gaming,  invites players to join Alice on an unforgettable adventure to Plunderland, a world of curiosity and wonderment. This quirky, high-volatility fantasy title tasks players with registering winning clusters of symbols on a 7×7 set of reels, while also trying to trigger a host of memorable bonus features. A White Rabbit Wild symbol is present on every spin, and if it makes its way onto a designated hot spot it will expand to 2×2 or 5×5 in size. The White Rabbit Wild also features a multiplier that increases by one every time it is involved in a cluster win.

Relax Gaming begins 2022 with an unforgettable trip to Plunderland

 

Fresh year, new mind-boggling games. Nolimit is kicking off the new year with a bang, and we’re in for a blast from the past with a sequel to the notoriously volatile Tombstone, which was launched back in 2019 and properly cemented xNudge® as a hugely rewarding mechanic. Tombstone R.I.P presents 5 reels with row setup as 23331, and the mechanics in this one are designed to give those that caused havoc a long and unpleasant experience; xNudge Wilds® and xSplit Wilds® will definitely put them in their place.

Its the end of the line for Nolimit’s first Western, enter Tombstone R.I.P

 

 

Blueprint Gaming’s first release of 2022, 7’s Deluxe: Fortune Spins, builds on the success of a classic with the introduction of a proven feature to deliver an exciting new gameplay. The addition of the popular Fortune Spins feature ensures the game’s longevity continues with its loyal following and marks the latest iteration of the much-loved Reel Time Gaming (RTG) title that Blueprint successfully adapted from retail to online. Fortune Spins, first made popular in Blueprint’s hit slot Luck O’ The Irish, allows players to experience the 7’s Deluxe gameplay across four reel sets simultaneously when activated at 20x bet.

Blueprint goes flaming wild with 7's Deluxe: Fortune Spins

 

Kalamba Games invites players on a hunt for clues and riches in thrilling new slot Holmes: Reel Detective. Join Detective Sherlock Holmes and Dr Watson as they set off on an extraordinary slot adventure through Victorian London. There is nothing elementary about the remarkable features in this title, with graphics and sound that are sure to engage players of all demographics as they assist the renowned duo in finding clues to unlock big wins. Kalamba’s K-Cash feature is triggered by matching fingerprint symbols left by the game’s villain with the famous detective’s magnifying glass. Matching multiple symbols can award a win of up to 200x a player’s bet.

Kalamba Games introduces crime solving title with Holmes: Reel Detective

 

Pragmatic Play, invites players on an aquatic journey filled with Free Spins, Wilds and Scatters in brand new release, Wild Depths™. Played out on a submerged set of reels surrounded by colourful coral, the underwater adventure provides players with up to 40 ways to win and the potential to win up to 5,000x their bet. High value symbols arrive in the form of blue, yellow and orange fish, while medium value symbols are represented by starfish and two colourful seashells. Landing five of the same symbol provides players with payouts worth up to 20x their bet.

 

PRAGMATIC PLAY VENTURES BENEATH THE SURFACE IN WILD DEPTHS™

 

Play’n GO add a little romance to their Arthurian Legend series with the 15 Crystal Rose: A Tale of Love. This is a legendary tale of love of the greatest kind, the tale of the 15 Crystal Roses. Sir Lancelot has declared his love for Princess Elaine. As a symbol of true devotion, he must seek out the 15 Crystal Roses, buried deep in the enchanted woods. As the fourth game in Play’n GO’s popular Arthurian Legend series, 15 Crystal Roses: A Tale of Love is already on the path to success. The game opens with a narrator telling us the story of the 15 Crystal Roses and continues throughout the game.

Play’n GO add a little romance to their Arthurian Legend series with the 15 Crystal Rose: A Tale of Love

 

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Affiliate Industry

Affilka by SOFTSWISS Launches a New Affiliate Program with JustBit.io

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Affilka by SOFTSWISS Launches a New Affiliate Program with JustBit.io
Reading Time: 2 minutes

 

Affilka by SOFTSWISS is pleased to announce a new partnership with JustBit.io, an online casino operating under a Curacao licence. The new affiliate programme is called JustAffiliates. Justbit.io’s partnership with the affiliate marketing platform Affilka will enable the company to build strong and mutually beneficial relationships with affiliates, as well as attract quality traffic to their casino. 

JustBit.io is a young and ambitious crypto-brand specialising in slots and live tables. Among the key reasons for choosing Affilka as the main partner for launching an affiliate program, Justbit.io mentioned its user-friendly payment module and commission constructor, allowing the company to customise a partner to the smallest detail. Multiple filtering options in statistics reports also help the brand do affiliate analysis faster.

The affiliate tracking software Affilka, created in 2018, is a cross functional solution for easy and fast iGaming brand promotion. Affilka is currently one of the most effective tools for affiliate marketing. Its advantages include:

  • Multiple built-in payment systems
  • Detailed affiliate and player reports, including advanced segmentation, filtering, and data grouping
  • Synchronisation with a Casino/Sportsbook platform and data update on every 15 minutes
  • Various creative solutions: banners and landings for affiliates
  • Classical (RevShare, Hybrid, CPA) or customised payment strategies

“I am pleased to announce JustAffiliates – the first affiliate program, launched in the new year by Affilka, in partnership with JustBit.io! The gambling industry is an extremely competitive field. Therefore, in order to be successful, you need to choose the most reliable and reputable partners. Affilka fits the bill perfectly, since its reputation and more than a hundred satisfied clients speak for themselves,” said Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS. 

“I would like to thank the Affilka team for the professionalism and focus on the  customer service they demonstrated during the JustAffiliates affiliate program launch. We have already experienced the benefits of working with Affilka, so I can confidently say that JustBit.io made the right choice. I expect our affiliate program to be a great place to work productively with affiliates, growing and evolving together with our casino!” commented the Head of Affiliates at JustAffiliates.

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

About JustBit.ioThe casino primarily addresses customers who want to process their deposits and withdrawals in Bitcoin. JustBit is operated by Casbit Group N.V. The company is registered and licensed in Curacao. The approval of the Caribbean state ensures absolute security for the players. Although the casino was founded in 2021, it has reinvented itself and is fast growing as one of the most modern and extensive casinos to this day. There are huge live casino offers, attractive loyalty bonuses, website in English and Japanese and more. JustBit.io – Easy way for crypto play.

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