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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients

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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients
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Anzu.io, one of the most advanced in-game advertising platforms, today announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game advertising solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This follows the addition of Anzu to Microsoft’s highway to a 100 Unicorns, an entrepreneurship focused on working with tech startups with a high potential of becoming truly global enterprises in the future.

The move means games developers and advertisers using Anzu’s solution can now take advantage of the productive and trusted Azure cloud platform with streamlined deployment and management.

Anzu is among the world’s most advanced in-game advertising solutions. Operating across mobile, PC, console, and Roblox, Anzu helps leading game developers including Ubisoft, Saber Interactive, MyGames, and Amanotes, monetize their titles with non-disruptive ad placements that open up new, additional, and reliable revenue streams, complement the gameplay and work alongside other monetization models.

Global advertisers including PepsiCo, Samsung, Vodafone, and American Eagle also use Anzu’s tech to communicate with a hard-to-reach, highly engaged audience via blended in-game banner and video ads that appear on 3D objects like roadside billboards, stadium banners, and the sides of buildings, mirroring ads you find in the real world.

With Azure’s robust and advanced technology and capabilities, Anzu expects to continue to attract more developers as they wake up to the enormous opportunity that in-game advertising presents them with.

It will also help increase Anzu’s global reach to advertisers among the enterprise brands that Microsoft works with (95% of Fortune 500 companies use Azure). With over 3.2 billion gamers worldwide and growing, advertisers are increasingly looking to Anzu’s in-game advertising solution to reach their customers in an environment where they are spending more and more time.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “The move to Microsoft Azure will help us continue to fulfill our promise of providing our clients with the highest standards and the most advanced solution in the market. It will also help our clients to feel assured that their data is safe and highly protected, thanks to Azure’s robust technology platform.”

Microsoft’s Director of Business Development, Unicorns, Alejandro Kozin, said: “Anzu’s inclusion in the Highway to a 100 Unicorns initiative demonstrates Microsoft’s belief and support in Anzu’s mission to transform in-game advertising for the better. The Azure platform is the perfect partner to accompany Anzu on this journey. Its infrastructure, support, and services will be instrumental in helping Anzu continue to offer its advanced solution to more and more advertisers and games publishers worldwide.”

Asia

KGeN launches India’s first VALORANT virtual training academy ‘LIFT//OFF’

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KGeN, a community led gaming platform and Riot Games have partnered for the launch of LIFT//OFF, a community-led & data-driven online training academy to forge the next set of professional VALORANT athletes. This program will allow everyday gamers to make a mark, whether it is through their in-game achievements or showing off their skills at a global stage. 

The program sets a new standard as a community-driven program by strategically selecting gaming content creators as ‘creators’ and seasoned competitive gamers as ‘trainers’, from the VALORANT community to lead this training academy. They will select 20 creators from a pool of applicants, these creators will then form their own teams from within their communities. Each creator will either select 5 players for their team or play alongside 4 players, forming a total of 60 to 80 players. Additionally, 20 trainers will be selected, with each assigned to one of the 20 creator-led teams.

A gamer’s in-game VALORANT performance, including stats like hours played, win rates, successful kills, headshot percentage, and KDR, combined with their social standing in the community, such as tournament wins, content creation skills, and positive feedback, will be the foundation for selecting the first group of Trainers, Creators, and esports recruits for LIFT//OFF.

LIFT//OFF will offer all participants a first of its kind opportunity to connect with the global esports community. Top-performing teams will have the chance to showcase their skills in official VALORANT tournaments. Additionally, creators and trainers will receive official VALORANT merchandise, highlighting their involvement in shaping this program and contributing to the growth of the esports community in India. The program will include a mentor cohort which will captivate and engage a diverse audience.

The program aims to not only elevate the skills of esports recruits but also cultivate the next generation of esports idols. The program’s teachings extend beyond in-game strategies to encompass the broader aspects of life as an esports professional. By mentoring participants in every facet of the player’s social persona, KGeN seeks to use data to build the reputation and “gamer cred” of everyone involved, ensuring they are well-rounded individuals ready for the spotlight. Data-driven insights will be used to tailor tutorials and challenges, helping each participant address specific areas where they need help.

LIFT//OFF Roadmap

  1. Launch (Sep 18) – Applications for Creators, Trainers & Recruits go live.

  2. Last Date to Apply (Oct 10) – Last date for Creators, Trainers & Recruits to apply.

  3. Weekly & Daily Challenges Leaderboard (Nov 4 – 26) – In this period, players can take part in-game challenges to test their learning and also win rewards from the leaderboard.

  4. Finale (Nov 30 – Dec 3) – LIFT//OFF will feature a final tournament, to assess the learnings of the Recruits and the teaching effectiveness of Trainers.

How To Apply?

To join the LIFT//OFF program, select the role that best suits you and fill out the required details in the application form. A KGeN representative will reach out to you shortly to guide you through the next steps.

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Gaming

Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network
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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

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Gaming

BGaming introduces first bird’s eye view crash game Top Eagle

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BGaming introduces first bird's eye view crash game Top Eagle
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Popular iGaming content provider BGaming has released its new take on the popular crash game genre with Top Eagle. The title has five unlockable plane skins on top of the default one, motivating personal milestones, a flight history bar and an altitude meter which registers multiplier levels.

Brave players must take off and then open their parachute ahead of the plane’s unfortunate crash. After landing safely and winning the prize, their bets will be multiplied. The altimeter at the bottom right of the screen registers the distance the aircraft covers and reflects the possible winning multiplier. Players who cash out after x2, x5, x10, x50 or x100 unlock additional skins for their plane, with one skin per milestone available.

Further tailored milestones await in Top Eagle, with a special Best Drop icon on the top right of the game field. This displays the highest multiplier value scored throughout the gaming session, while the Leading badge is earned once the plane successfully surpasses the player’s previous longest attempt.

During each round, the bar at the top of the main game records the biggest multiplier reached before crashing. If the player successfully cashes out, the multiplier shows as white, while a non-winning round remains pale grey.

As in other BGaming crash games, Top Eagle’s autoplay mode allows players to preset the number of flights they wish to take, while the automatic cashout gives them the chance to set a multiplier value at which the game will cash out.

Players may also switch between two energetic soundtracks, “Attack” or “Recon”, to dictate the atmosphere of the game, while changing the skin of their plane as they make progress through the game.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Crash games have quickly become a staple in our portfolio, with their appeal stretching across many regulated markets, including LatAm. With its unique top-down view which offers diversity of the background and the illusion of flight, players will remain engaged for longer.

“This game is not to be missed by both long-term crash game fans looking for a new experience, and new players trying the genre for the first time.”

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