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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients

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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients
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Anzu.io, one of the most advanced in-game advertising platforms, today announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game advertising solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This follows the addition of Anzu to Microsoft’s highway to a 100 Unicorns, an entrepreneurship focused on working with tech startups with a high potential of becoming truly global enterprises in the future.

The move means games developers and advertisers using Anzu’s solution can now take advantage of the productive and trusted Azure cloud platform with streamlined deployment and management.

Anzu is among the world’s most advanced in-game advertising solutions. Operating across mobile, PC, console, and Roblox, Anzu helps leading game developers including Ubisoft, Saber Interactive, MyGames, and Amanotes, monetize their titles with non-disruptive ad placements that open up new, additional, and reliable revenue streams, complement the gameplay and work alongside other monetization models.

Global advertisers including PepsiCo, Samsung, Vodafone, and American Eagle also use Anzu’s tech to communicate with a hard-to-reach, highly engaged audience via blended in-game banner and video ads that appear on 3D objects like roadside billboards, stadium banners, and the sides of buildings, mirroring ads you find in the real world.

With Azure’s robust and advanced technology and capabilities, Anzu expects to continue to attract more developers as they wake up to the enormous opportunity that in-game advertising presents them with.

It will also help increase Anzu’s global reach to advertisers among the enterprise brands that Microsoft works with (95% of Fortune 500 companies use Azure). With over 3.2 billion gamers worldwide and growing, advertisers are increasingly looking to Anzu’s in-game advertising solution to reach their customers in an environment where they are spending more and more time.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “The move to Microsoft Azure will help us continue to fulfill our promise of providing our clients with the highest standards and the most advanced solution in the market. It will also help our clients to feel assured that their data is safe and highly protected, thanks to Azure’s robust technology platform.”

Microsoft’s Director of Business Development, Unicorns, Alejandro Kozin, said: “Anzu’s inclusion in the Highway to a 100 Unicorns initiative demonstrates Microsoft’s belief and support in Anzu’s mission to transform in-game advertising for the better. The Azure platform is the perfect partner to accompany Anzu on this journey. Its infrastructure, support, and services will be instrumental in helping Anzu continue to offer its advanced solution to more and more advertisers and games publishers worldwide.”

Blockchain

BattleFly Joins TreasureDAO to Make NFT Gaming Affordable

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BattleFly, the project bringing a competitive play-and-earn world to blockchain gaming, joins the vibrant Treasure Gaming ecosystem. BattleFly utilises Treasure’s native token, $MAGIC to unlock the game to an interconnected player network. With an introductory price point between $20 and $100, the company provides an inclusive alternative within the blockchain gaming realm.

Picture yourself as a crypto novice eager to try out an exciting play-to-earn game for the first time, especially after hearing how people can make serious cash playing on the blockchain. However, rather than earning potential, you’re met with increasingly steep barriers within the game, from multiple microtransactions to extortionate operational gas fees. This is the reality that can cause many casual gamers to recoil from entering blockchain gaming, creating an unsustainable and inaccessible play-to-earn ecosystem.

Built on TreasureDAO, BattleFly will allow players to experience a new NFT gaming universe that prioritises accessibility and interoperability. BattleFly is powered by $MAGIC, a token operating on the Arbitrum network, which allows the project to retain an accessible price point. Through the token, BattleFly opens the gate to a wider gaming community so a sustainable, diverse, and durable game ecosystem can thrive.

BattleFly will center on a player-versus-player (PvP) gameplay model where users can battle with their unique “BattleFlys,” NFT creations that blend nature with next-generation robotics. In addition to the strategic gameplay and story of the BatteFly universe, additional minigames provide an active experience for the BattleFly community to engage with and earn in-game rewards.

BattleFly Racer is the first minigame to be introduced to its interface– a fast-paced, unique, and dynamic racing challenge that rewards player skill and practice over sheer chance. Racer will serve as the introduction to the wider world of BattleFly as new facets and games are added in the future. As players face off in the BattleFly universe, the economic mechanics of the game will ensure a projected 75% of players retain a net-zero or positive outcome from each battle.

TreasureDAO is a gaming ecosystem that bridges blockchain and Metaverse gaming projects that utilise the $MAGIC token. BattleFly joins a roster of over 50 upcoming projects powered by $MAGIC, connecting the game to a diverse network of audiences and blockchain experiences. Additionally, the $MAGIC token enables the low-cost barrier of BattleFly’s NFT collection, which launched with 90 exclusive artist collaborations.

“We are really proud to be included in TreasureDAO’s selection of blockchain gaming projects. NFT and crypto gaming have carried the stigma of being a playground for the speculator rather than the gamer. Our operation aims to change this image and show that players around the world can experience the fun and economic value of blockchain gaming,” says Ben Beath, Founder of BattleFly.

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Gaming

FASHION AND ESPORTS COLLIDE AS CHAMPION LAUNCHES CAPSULE COLLECTION WITH FNATIC

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FASHION AND ESPORTS COLLIDE AS CHAMPION LAUNCHES CAPSULE COLLECTION WITH FNATIC
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Heritage apparel brand, Champion has collaborated with Fnatic on a capsule collection fusing together the worlds of fashion and esports.

The limited-edition collection is comprised of four hoodie designs, each inspired by the ancient elemental concepts of Earth, Air, Fire and Water. With a drop of just 400 hoodies, the elements represent different playing styles and character personalities commonly found in the world’s most popular games.

Representing each of the themes is an entourage of Fnatic ambassadors bringing their own flavour to the capsule collection from a variety of mediums including music and gaming.

Embodying the Water faction is Che Lingo, one of South London’s most credible musical names. With his critically acclaimed, award nominated album “The Worst Generation” (released on Idris Elba’s 7Wallace Label), a litany of tracks featured in leading games such as FIFA 22 and NBA2K, and featuring thrice on the Jujutsu Kaisen Anime Soundtrack; Che’s vocals will be familiar to regular gamers.

Talking on the importance of self-expression in creative formats, Che Lingo commented “Making music and finding new ways to present real tangible stories is what drives me creatively. The pathways can seem linear a lot of the time, so being able to speak my truth and continuously reshape the landscape is exciting, not just for myself, but also adds to the innovation we all seek.

“There is a huge crossover of this in the gaming space, which is why this collection carves out a positive space for players to bring their virtual personas into a real-life forum and genuinely engage beyond the screen.”

Fronting the Earth element is Jay-Ann Lopez, CEO and Founder of Black Girl Gamers™; an online safe space and platform that heightens the visibility of Black Women in Gaming and advocates for Diversity & Inclusion.

In a statement on fashion and gaming Jay-Ann Lopez said “Fashion has always juxtaposed with gaming but it’s something that many gamers from all walks of life enjoy. Fnatic’s collaboration with Champion is taking an exciting step in carving out a space for people to unite over a shared love of gaming and fashion.”

The Fire element is respresented by Tekkz, a FIFA pro-player champion for Fnatic, often referred to as the Lewis Hamilton of FIFA. Taking the lead for team Air is Boaster, a Fnatic gaming superstar famous for his stage presence and high-level skill within Valorant.

The intersection between gaming and fashion is a concept the esports company consistently explores. Fnatic Founder, Sam Matthews said in a statement “Bridging the gap between fashion and gaming is something we’re intent on exploring. The Champion x Fnatic collaboration is our opportunity to give back to the gaming community by giving fans different ways to express their virtual fandoms in the real world too.”

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Gaming

Darkest Dungeon, An Engaging Role-play Idle Game is Out Now on Android

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News-Darkest Dungeon, An Engaging Role-play Idle Game is Out Now on Android
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Why human is being attacked? In the world of black magic, there’s a war happens in a mysterious and dangerous old dungeon, a battle between monsters and human beings. You need to recruit monster heroes, build castles, defeat royal troops, and lead monster armies to glory. This is a role-play Idle game, Darkest Dungeon, released by Loongcheer Game on Google Play beta track as early access from 24th June, 2022. The game will be published globally.

 

Story of the Game

Long long ago, monsters and human beings developed a bond. While underground monsters practice their magic to safeguard humans from being harmed by natural disasters, individuals who live on the surface manage t block the sunlight from entering the underground, so as to protect all the monsters. Everything appears to be in balance. But since the number of people is increasing quickly throughout time, they need land for littering, building, living, etc.. They have a pressing yearning to explore space. This time, they are looking at the space under the ground…

 

Cartoonish Design with Dark Atmosphere

Darkest Dungeon is an RPG driven by a black fairy-tale legendary storyline. The entire UI is made to look like a dungeon. Deep color with low saturation is chosen to present with the eerie background music, which creates a dark atmosphere to closely connect with the storyline. But the monster heroes are cartoonish design, with weird appearance such as green skin, scar, skull, snake braid, to show a sense of contrast.

 

Everyone Could be a Rich Man in the Game

Darkest Dungeon must be the greatest option if you are looking for a game to enjoy your leisure time with. Everyone could be a rich man in the game, since most of the time all you need to do is click to receive your gold coins and diamonds. There are lots of way to get the in-game money: diamond box will appear randomly when you are online; The monsters working in dungeons bring you a good harvest; Lucky Draw, Gold Miner and Mystery Cavern also make you wealthy in the game.

 

RPG with Surprising Gameplay

Darkest Dungeon is more entertaining and engaging for the simple cultivation system. Since the primary material is the gold coins you can quickly gain in dungeons, upgrading the monster hero and the castle is fairly simple. The automatic battle mode makes the game much easier to play. Besides, many attractive gameplay enrich Darkest Dungeon: you can upgrade the castle and open a new map to start the new adventure; Various kind of mini-games let the game become more playable and fascinating; The black fairy-tale legendary storyline will show you the extraordinary legend in the underground kingdom; A variety of settings and game themes on each map reflects a particular underground cultures.

More features could be found in Darkest Dungeon if you download the game and have a try. Use your magic and help monsters safeguard the underground kingdom!

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