Africa
EveryMatrix and Intralot launch landmark new website for Morocco state lottery, MDJS
Following a landmark agreement inked in April of 2022, EveryMatrix and Intralot have delivered a new online solution to MDJS (La Marocaine des Jeux & des Sports en Ligne). The new MDJSJeux.ma was launched on September 6, 2022.
Intralot is one of the pioneers in the Lottery and Gaming sector, with a comprehensive portfolio of products across the lottery and betting verticals and the incumbent provider to MDJS, the stated owned operator offering sports betting and other games of chance in Morocco. Intralot and EveryMatrix have delivered a bespoke interactive solution to MDJS.
With more than thousands of points of sale across Morocco, MDJS has now enhanced its online betting platform for the only legal sports betting brand in the country.
EveryMatrix provides its OddsMatrix, a leading fully managed sportsbook solution, GamMatrix PAM, paired with additional content like lottery games from Intralot, virtual sports, and instant games from CasinoEngine, the provider’s Integration and Productivity Platform. EveryMatrix also handles KYC and payments through its platform solution and supports MDJS’s marketing and operational efforts through its Managed Services division.
Ebbe Groes, CEO of EveryMatrix, says: “This new agreement will open the door to EveryMatrix’s expansion beyond Europe, where we have a particularly strong position. We’re committed to increasing our footprint in sports betting, especially in the WLA space, where our platform is a natural fit.
“The partnership with Intralot and MDJS marks a milestone for our sports division, and I’m beyond thrilled to be working together with such renowned names. EveryMatrix is committed to supporting its clients and partners with the best-in-class technology. We’ll continue our string of investments in our portfolio to ensure Intralot and MDJS offer truly spectacular player experiences to their punters with the next step being the integration of Intralot lottery games for online sales on the MDJS website.”
Mohammed Karim EL Yaakoubi, General Manager of Intralot Maroc, comments: “With this agreement, Intralot partners with one of the leading B2B providers in the world today. With Intralot’s strong local presence and a best-of-breed retail technology, we will jointly set out to ambitiously grow the online presence of MDJS with safe, responsible, and world-class quality products. Intralot is the leading provider for the WLA sector today, and through our collaboration with EveryMatrix, we will provide better service to our valued customer, MDJS.”
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
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