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BIDSTACK POWERS UP GLOBAL EXPANSION WITH KEY C-SUITE MOVES


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BIDSTACK POWERS UP GLOBAL EXPANSION WITH KEY C-SUITE MOVES
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Bidstack, the leading in-game advertising and video game monetization platform, today announces that Camila Franklin joins the company from AdColony as Chief Operating Officer (COO). Lisa Hau will step up to Chief Strategy Officer (CSO) following two and a half years in the COO role.

Camila Franklin brings more than two decades of gaming, mobile marketing and advertising technology experience to Bidstack. She was previously COO at AdColony, one of the largest gaming monetization platforms in the world, with a reach of more than 1.4 billion users. Camila Franklin was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021. Throughout her career, she has led engineering, product, operations, and client-facing teams and prior to AdColony held numerous leadership positions across the US and Latin America at companies such as Blaze, Navio Systems, Tira Wireless, Device Anywhere, Antenna Software, and Moovweb. Camila Franklin’s proven leadership credentials will operationalize and further enhance Bidstack’s growth ambitions following its recent funding round.

The addition of Camila Franklin as day-to-day operational lead will allow Lisa Hau to turn her full attention to strategy, corporate development, and commercial partnerships as CSO. A former head of investor relations at WPP, Jefferies Internet & Media analyst, and qualified Chartered Accountant, Lisa Hau will remain a member of Bidstack’s Board of Directors, steering the company in this critical growth period.

Just last week, Bidstack announced a successful fundraise of USD $11 million, including its first ever strategic investment, from digital platform cybersecurity world leader, Irdeto. This brought Bidstack’s total funding to USD $42 million – the most raised by any company in the in-game advertising industry to-date. The global in-game advertising market is projected to grow at a CAGR of 11% to 2030, from its current estimated valuation of $7.6 billion.

Camila Franklin, Chief Operating Officer at Bidstack, commented:

“I am delighted to join Bidstack at such a pivotal moment in their journey. My previous success in scaling revenue at AdColony demonstrates my ability to optimize operational performance in gaming environments, and I’ve been fortunate to grow within the space and watch gaming go from a niche medium only tested by a few, to a multi-billion dollar vertical that has plenty of growth ahead. Bidstack has an opportunity to be the market leader, and I’m looking forward to helping them reach their full potential.”

Lisa Hau, Chief Strategy Officer at Bidstack, added:

“We are very excited to have someone with Camila’s experience and proven track record. Attracting talent of her caliber is a testament to Bidstack’s leading position in the market. Her background and operational experience will be key to driving the Company’s next phase of growth. With the strength of our recent hires, successful raise, and buoyant market activity in gaming and ad-tech it’s the perfect time for me personally to step into a more strategic role.”

Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.

Gaming

SUPER GROUP ANNOUNCE PROPOSED SALE OF B2B DIVISION OF DIGITAL GAMING CORPORATION

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Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, have today announced the proposed sale of the non-core B2B division of the recently acquired Digital Gaming Corporation (“DGC B2B”), to Games Global.

Games Global is a leading supplier of content to the iGaming industry, servicing more than 200 customers across the globe.

Digital Gaming Corporation, a leading supplier of games content in the US iGaming market and operator of the globally-acclaimed Betway brand in the United States, will look to complete the sale, subject to receiving certain regulatory approvals in the USA, in H2 2023.

Currently licensed and operating in Pennsylvania, New Jersey, Michigan and Connecticut, DGC’s B2B division brings unrivalled global expertise and experience to the regulated US market, supplying games content to some of the largest players in the industry.

Neal Menashe, CEO of Super Group, said: “Disposing of DGC’s B2B division makes commercial sense and will allow us to continue to focus solely on our B2C growth in the United States. We have been using Games Global’s award-winning content for many years and we are very confident the DGC B2B division will be in great hands. We wish them all the best.”

Walter Bugno, CEO of Games Global commented: “The acquisition of DGC B2B is an extremely exciting opportunity, accelerating Games Global’s entry into the rapidly growing US iGaming market. Such a positive move will enable us to access some of the best operators in the sector and provide a fantastic platform from which to leverage our portfolio of over 50 partner studios, more than 3,000 proprietary games and a record-breaking progressive jackpot network, including Mega Moolah and Wow Pot, which have paid out over 1.5 billion euros since inception.”

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Gaming

EVOLUTION TO SHOWCASE FUNKY TIME AND EXTRA CHILLI EPIC SPINS™ LIVE GAME SHOWS AT ICE AS PART OF ITS 100-PLUS GAMES ROADMAP FOR 2023

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Evolution Group will showcase a selection of its new online games for 2023 from its Group brands — Evolution, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City and DigiWheel — at ICE London 2023 (stand N1-100, ExCeL London, 7–9 February). The event heralds 100-plus new games in all to be released by Evolution Group across 2023.

Among the new games being premiered at ICE London from Evolution is Funky Time, a ’70’s disco-themed, bonus and multiplier-laden extravaganza andEvolution’sbiggest new game show since Crazy Time. The game features a state-of-the-art DigiWheel that generates numerous random multipliers per round, which can even further multiply winnings on either numbers, letters or bonus games. Another major new live game show from Evolution is Extra Chilli Epic Spins™, an innovative merging of live casino and slots, bringing Big Time Gaming’s Extra Chilli six-reel slot action together with live game show entertainment. With several interactive, unique features and bonus rounds, this is a social experience perhaps best described as “real-time slots with friends”.

Ezugi extends its live casino choice with Ultimate Roulette, the brand’s first live game show, and Video Blackjack, with innovative in-game player-to-player video. Ezugi will have further cause to celebrate at ICE London, as 2023 marks the company’s 10th anniversary.

On the online slots front there’s a host of new Evolution Group launches at ICE. NetEnt leads with Buster’s Bones™, where mischievous canines prowl the Wild West to fetch great multiplier bones, while Taco Fury™ XXXtreme’s post-apocalyptic food truck serves Expanding Wilds seasoned with XXXtreme Spins for an enhanced win potential.

Red Tiger premieres Wrigley’s World, the scrapyard racing adventures of a roguish goblin where players may double their winnings with the Double Boost feature.

Big Time Gaming, creators of the renowned Megaways™ slots mechanic, shows a selection of new games including The Race™, which brings duplicating Wilds for a real adrenaline rush of explosive wins, and Big Bad Bison™, Gifts of Fortune™, Over the Moon™, Vegas Rush™ and Max Megaways 2™.

Nolimit City, known for its trademark dark and edgy game themes, will show off its newest release Dead Canary, as well as other well-known titles from its portfolio of thought-provoking titles, and exciting mechanics such as xWays® and xNudge®.

Todd Haushalter, Evolution’s Chief Product Officer, said: “2022 was a very successful year for Evolution Group in terms of new games, and 2023 is going to be even stronger! We are launching our biggest game show since Crazy Time, and continuing to combine slots with live in various formats as we pursue exciting hybrid opportunities across our brands. We will continue to expand our library of great games from our fantastic and distinctive brands, and create numerous games to entertain and excite players globally and in specific regions around the world.”

Haushalter added: “Collectively, we ensure that we have something for everyone, and that pledge is reflected in the new games on show at ICE. But this is really just the tip of the iceberg! Our games portfolios are carefully curated to meet the needs of all player types — and during 2023 we are creating an incredible 100-plus new games across Evolution Group. This is a massively exciting year for Evolution, and ICE is the perfect preview opportunity!”

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Gaming

White Label Casinos set to shake up the iGaming landscape following brand split

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White Label Casinos, the go-to provider of white label casino solutions within the iGaming industry has officially launched following a mutual separation from iGaming Group.

Led by Chief Executive Officer Phil Pearson, the debut brand aims to revolutionise the space by offering ‘no-nonsense’ white label solutions for budding entrepreneurs and established industry names looking to launch their own online casino.

As part of its mission statement, the company promises to offer laser-focused white label solutions that provide customers with all the essential tools and services they require to set-up-shop in a cost-effective and efficient manner.

White Label Casinos will start life on strong footing, with more than 170 members of staff moving into its new offices in Pendergardens, Malta, where they will continue to service more than 40 existing clients that were part of the larger groups white label business.

The split of the former white label business enables the newly formed company far greater autonomy in its decisions going forward. Despite working independently of each other, the pair will maintain a client/platform relationship.

In the coming months and years, White Label Casinos plans to secure several new licenses in key jurisdictions, expanding into new markets and verticals. In addition to this, the company also hopes to launch its very own B2C casino brand in the not-so-distant future in line with its own ethos.

Heralding the launch of White Label Casinos, Chief Executive Officer Phil Pearson, said: “The formation of WhiteLabelCasinos fills a gap in the market. Until now there were no independent companies out there offering services that were not tied to a major company or rigid corporate plan.

“Our business differs from others in the space, we’re deviating from the idea of just taking land-based casinos online or mitigating risk of existing white label companies. We want to be different and work with creative people who know how to pull in players, promote brands that is at the forefront of responsible gambling and are keen to invent and innovate new casino technology.

“Sure, we may be quirky and edgy, but when it comes down to it myself, and my team will always go the extra mile for our clients at any time that we are asked, or often before we are asked. The idea is to focus on the relationships, to build long standing partnerships, to offer services that others don’t, and to do something with a difference.”

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