Bidstack, the leading in-game advertising and video game monetization platform, today announces that Camila Franklin joins the company from AdColony as Chief Operating Officer (COO). Lisa Hau will step up to Chief Strategy Officer (CSO) following two and a half years in the COO role.
Camila Franklin brings more than two decades of gaming, mobile marketing and advertising technology experience to Bidstack. She was previously COO at AdColony, one of the largest gaming monetization platforms in the world, with a reach of more than 1.4 billion users. Camila Franklin was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021. Throughout her career, she has led engineering, product, operations, and client-facing teams and prior to AdColony held numerous leadership positions across the US and Latin America at companies such as Blaze, Navio Systems, Tira Wireless, Device Anywhere, Antenna Software, and Moovweb. Camila Franklin’s proven leadership credentials will operationalize and further enhance Bidstack’s growth ambitions following its recent funding round.
The addition of Camila Franklin as day-to-day operational lead will allow Lisa Hau to turn her full attention to strategy, corporate development, and commercial partnerships as CSO. A former head of investor relations at WPP, Jefferies Internet & Media analyst, and qualified Chartered Accountant, Lisa Hau will remain a member of Bidstack’s Board of Directors, steering the company in this critical growth period.
Just last week, Bidstack announced a successful fundraise of USD $11 million, including its first ever strategic investment, from digital platform cybersecurity world leader, Irdeto. This brought Bidstack’s total funding to USD $42 million – the most raised by any company in the in-game advertising industry to-date. The global in-game advertising market is projected to grow at a CAGR of 11% to 2030, from its current estimated valuation of $7.6 billion.
Camila Franklin, Chief Operating Officer at Bidstack, commented:
“I am delighted to join Bidstack at such a pivotal moment in their journey. My previous success in scaling revenue at AdColony demonstrates my ability to optimize operational performance in gaming environments, and I’ve been fortunate to grow within the space and watch gaming go from a niche medium only tested by a few, to a multi-billion dollar vertical that has plenty of growth ahead. Bidstack has an opportunity to be the market leader, and I’m looking forward to helping them reach their full potential.”
Lisa Hau, Chief Strategy Officer at Bidstack, added:
“We are very excited to have someone with Camila’s experience and proven track record. Attracting talent of her caliber is a testament to Bidstack’s leading position in the market. Her background and operational experience will be key to driving the Company’s next phase of growth. With the strength of our recent hires, successful raise, and buoyant market activity in gaming and ad-tech it’s the perfect time for me personally to step into a more strategic role.”
Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.
NAILED IT! GAMES TAKES GRIM REAPER SUPERMATCH™ LIVE EXCLUSIVELY WITH SELECT OPERATORS
Nailed It! Games, an independent Krakow-based games studio, is giving players early access to its new slot, Grim Reaper Supermatch™, launching exclusively with select operators before its worldwide debut.
The second release from the provider to feature the innovative Supermatch™ mechanic, the title is packed with 10 thrilling features that can transform gameplay and provide big winning opportunities.
Players reveal five Halloween-themed symbols on the bottom row during a spin. Landing three or more matching symbols unlocks the next row, with six rows to climb in total.
Between two and eight Blue Souls appear on the game grid each spin, before being collected in the Soulcatcher Chest as symbols are revealed. Filling the chest will unlock the Soulcatcher Bonus, triggering a spin with special symbols that could grant a win of 5,000x the bet.
Reaching the third row activates the Halfway Bonus, triggering one of five features that can respin a non-winning row, turn all non-winning symbols into winning ones, upgrade them to higher-paying symbols, apply a x2 multiplier or add extra Souls to the Soulcatcher Chest.
Should players reach the sixth and final row, the Mega Respin feature is activated. Here, every matched symbol becomes sticky and the rest respin, boosting winning potential to hair-raising heights.
A Free Spins bonus round can also be unlocked when landing three or more Scatters on a single spin. Blue Souls become Red during this bonus, adding to the Free Spins Soul Collection for chances to land extra free games and remove the lowest-paying symbols from the grid.
Grim Reaper Supermatch™ is the latest release from Nailed It! Games. It follows recent titles Rainbow Burst™ and Dog Days™, and builds upon the revolutionary Supermatch™ mechanic previously seen in Rome Supermatch™ release earlier in the year.
Paweł Piotrowski, co-founder of Nailed It! Games, said: “We’ve been working hard on our next Supermatch™ titles, and we’re excited to be taking Grim Reaper Supermatch™ live exclusively with select operators – just in time for Halloween.
“This new title builds upon our cutting-edge mechanic, with plenty of win-boosting bonus features and ingenious new gameplay experiences that players haven’t experienced before. We can’t wait to see the reception – if you’re brave enough to try!”
Playtika Holding Completes Acquisition of Innplay Labs
Playtika Holding Corp., a mobile games pioneer and interactive entertainment leader, has completed the acquisition of Innplay Labs, a mobile gaming studio in Israel and home to the highly rated “Animals & Coins.”
This milestone marks Playtika’s second strategic acquisition this quarter, with the previous acquisition of Youda Games’ card game portfolio from Azerion closing in late August. The acquisition of Innplay Labs further demonstrates Playtika’s commitment to strategic expansion of its mobile gaming portfolio.
“Since our founding and through our track record of optimizing high-growth potential IP, like ‘Animals & Coins,’ Playtika has built a reputation for completing strategic acquisitions that deliver value to shareholders. This acquisition of Innplay Labs strengthens our position as a mobile games leader and is a testament to our commitment to investing in Israel as a global technology and innovation hub,” Craig Abrahams, President and Chief Financial Officer of Playtika, said.
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.
Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.
A distinctive non-traditional game with big prizes to award
Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.
FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.
But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
- Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
- Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
- Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
- Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.
“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”
A personalized crash gaming atmosphere
Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.
This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.
In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.
By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.
NAILED IT! GAMES TAKES GRIM REAPER SUPERMATCH™ LIVE EXCLUSIVELY WITH SELECT OPERATORS
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