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BetCity signs deal with Enteractive for Netherlands retention

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BetCity signs deal with Enteractive for Netherlands retention
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Reactivation campaigns will focus on regulated Dutch market 

Enteractive, the leader in retention services, today announced it has been selected to deliver reactivation campaigns in the regulated Dutch market by BetCity, part of Entain Group. BetCity was one of the first online casinos to receive a licence from the KSA, and one of the Netherlands’ leading online sports betting and gaming operators.

Enteractive complements the CRM strategies and activities of sportsbook and iGaming operators around the world, delivering personalised retention and reactivation services to optimise revenue generation from the churned segments of their player base.

Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021, and has delivered rapid growth, establishing a leading position in the Dutch iGaming sector, with around 20 per cent market share by early 2022.  The company was acquired by Entain in late 2022.

Enteractive’s campaigns will be focused on increasing player retention and loyalty for the BetCity.nl brand, using Enteractive’s proprietary (Re)Activation Cloud technology platform, allowing a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage players in each market with real-human one-to-one outreach.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Robert Kooiman, Marketing Director at BetCity, commented: “We’re delighted to join forces with Enteractive, giving us the edge over competitors in the Dutch sector.  Enteractive’s personalised one-to-one solutions enable us to grow the relationship with our players as well as ensuring that we’re the responsible choice for players. To generate revenues from previously dormant segments only anticipates a long-term fruitful relationship.”

Francesca Raniolo, Senior Business Development Executive at Enteractive, added: “We’re thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace. With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.

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Yggdrasil serves up spooktacular wins in Ghost Father

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Yggdrasil serves up spooktacular wins in Ghost Father
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Leading iGaming publisher Yggdrasil and YGG Masters partner Peter & Sons have called upon the spirits to deliver big wins in their latest feature-filled release Ghost Father.

The atmospheric slot can award up to 10,000x the player’s stake by way of cash symbols, a collect feature and free spins that boast multipliers, retriggers and a ghost rain feature.

Special ghost symbols can land on the reels, each displaying a cash value worth up to 1,000x. These cannot be collected unless the golden bet option has been enabled for 0.5x on top of the base bet.

Should three or more scatter symbols land, players are awarded up to 12 free spins. During the bonus, wilds can appear and the values from all ghost symbols are automatically collected.

There are three collection meters during the bonus that award free spins, multipliers and ghost rain boosters. If three spades land, three additional spins are granted. Should three hearts land, a win multiplier is applied to the win. If three diamonds land, ghost rain occurs and extra ghost symbols are added to the game reels.

Players who wish to head straight into the action can immediately buy into the free spins bonus for a cost of 120x their stake, randomly awarding them between seven and 12 free spins.

Ghost Father is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “Peter & Sons never let us down when it comes to creating visually pleasing slots with extremely enjoyable bonus features and mechanics, and Ghost Father is another winning title that we are confident operators and players will enjoy.”

Yann Bautista, Business Development Manager at Peter & Sons, said: “Ghost hunters and thrill-seekers after gameplay with substantial win potential will find that Ghost Father is the title for them. With striking graphics, engaging gameplay and memorable bonus features, what’s not to love?”

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Bacta Move April National Council Meeting from London to Leeds

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Bacta has confirmed that it is moving its 21st April National Council meeting from London to Leeds with members invited to meet with the Council over lunch and participate in an informal Open Forum.

The initiative which is part of Bacta’s restructuring and modernisation programme voted on by the membership last year, provides an opportunity for the trade association to show how the National Council operates, provide analysis on the latest White Paper developments and canvass opinion on the key issues which are impacting members businesses.

Announcing the development National President John Bollom said: “Historically I think there was probably a degree of mystery surrounding the work of National Council and how it operated.

“The new National Council is very much a working board with individual members using their specialisms and skill-sets to deliver on behalf of Bacta and its members.

“This streamlined structure means that we are much more agile as an organisation with the capacity to respond quickly to the issues of the day something which has been particularly important in relation to the White Paper.”

He added: “The new Bacta is very much a listening organisation and the Open Forum will provide an opportunity to not only update on developments impacted by the White Paper but also to identify the issues which are important to members and which will help us to define the priorities moving forward.”

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SoftGamings Welcomes WM Casino Into its Fold

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SoftGamings Welcomes WM Casino Into its Fold
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SoftGamings has formally announced its partnership with WM Casino, a renowned developer of diverse live casino gaming content explicitly created for Asian markets. This collaboration signifies a strategic move to integrate WM Casino’s extensive game portfolio into SoftGamings’ platform, promising an enhanced gaming experience for operators looking to expand to Asia, particularly Southeast Asia.

This partnership aims to diversify and enrich the gaming options available to SoftGamings’ clientele, featuring a broad spectrum of WM Casino’s acclaimed games such as Baccarat, SicBo, and some more exclusive titles like Niuniu, Fantan, Se Die, and Fish-Prawn-Crab.

Anna Kiselova, the Head of Partnerships at SoftGamings, commented on the collaboration, stating, “We are thrilled to forge this partnership with WM Casino. It’s a step that not only enhances our platform’s diversity regarding live dealer games but also reaffirms our dedication to delivering top-notch gaming experiences to specific markets. WM Casino’s innovative and dynamic range of games will undoubtedly add great value to our offering.”

Integrating WM Casino’s games into the SoftGamings platform will offer operators enhanced flexibility and variety, ensuring their players can access a richer and more engaging suite of gaming options in record times.

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