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MediaTroopers Hires New Business Development Manager

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Now is an exciting time for the prominent US digital marketing agency, MediaTroopers. The company announced recently that its team has expanded and signed a new Business Development Manager. Jonathan Sprung, from New Jersey, is set to take up the role with immediate effect.

MediaTroopers, one of the US’ leading independent publishers, holds a significant position in the regulated casino, sports betting, and poker markets. The company boasts a dedicated team of professionals specializing in technology, marketing, and customer service. Plus, its solid growth and expansion across the US has been made possible thanks to the company being one of the first marketing agencies to secure gambling licenses and enter new markets as soon as they launch.

What sets MediaTroopers apart is its unique and personalized approach to digital marketing, enabling the company to deliver customized strategies specifically designed for the US legal gambling industry. With his expertise and strategic insights, Jonathan is expected to play a pivotal role in driving the company’s expansion and fostering continued success. His presence will undoubtedly contribute to the growth and prosperity of MediaTroopers in the coming years.

Sprung’s new role will help amplify MediaTroopers’ diversity by driving fresh traffic to the agency – using several decades’ worth of combined experience to lead the way to creative new outlooks and business development. It will also assist MediaTroopers in developing new opportunities and helping the company grow through strategic planning.

When asked about MediaTroopers’ newest addition, the company’s CEO and Co-Founder Shmulik Segal said, “We’re thrilled to welcome Jonathan to the MediaTroopers team. His industry experience in the affiliation and iGaming markets is a welcome addition to the company.”

“Also, his expertise and management style will help the company grow alongside the ever-expanding legal US gambling market. More and more states are opening to the idea of regulated sports betting and casino gambling, so we are confident that Jonathan can help lead us forward at the forefront of business development as we launch in new states and legal gambling markets.” Segal continued.

Sprung is also set to kick off his new position at MediaTroopers with a bang. He will join the MediaTroopers and speak on behalf of the company at various conferences, including the upcoming OIGA Conference and Trade Show running from August 14 to 16, 2023.

Known as the “biggest little show in Indian Gaming”, the conference is expected to draw around 3,000 vendors, visitors, and speakers from all across the globe to downtown Tulsa to celebrate the iGaming industry. Sprung will take center stage and discuss his skills and expertise in the Player Acquisition and Affiliates: Defining Costs & Accentuating Advantages panel running from 10:30 to 11am on Tuesday, August 15.

The newest member of the MediaTroopers team brings with him a wealth of experience in the online sports betting and iGaming world. After graduating from Syracuse University in 2008 (whose notable alums include POTUS Joe Biden, among many other successful and influential individuals), Sprung went on to work for various top gambling operators including Pointsbet and Fubo Gaming. Further, he has experience across many different verticals within iGaming including DFS, poker, and sportsbetting.

Sprung’s all-encompassing expertise includes several years of experience in the affiliation business, where here gained valuable skills in driving traffic and revenue growth. Alongside gaining strong leadership and excellent communication qualifications, this previous experience will prove vital for MediaTroopers and its clients.

Segal concluded, “With Jonathan’s extensive experience in affiliation and business development, his addition to the team will propel MediaTroopers towards greater heights. His expertise will enable MediaTroopers to further establish itself as a dominant force in the industry. We eagerly anticipate continued growth and success, with Jonathan playing a vital role as a valuable member of our team.”

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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