Latest News
133,800 Registrations and $2.9M in Deposits in 6 Months: BetBoom Partners’ success with KlipperKlicks
![](https://europeangaming.eu/portal/wp-content/uploads/2024/08/133800-Registrations-and-2.9M-in-Deposits-in-6-Months_-BetBoom-Partners-_20240822_155031_0000.png)
Aiming at achieving similar results? Say no more. We’re sharing how performance marketing agency KlipperKlicks did it. It took advantage of the best tools and strategic approaches to drive big growth for BetBoom Partners.
BetBoom Partners is an affiliate program that focuses on exclusive iGaming products in Latin America. Their philosophy is: honesty, transparency, and a sense of community. They collaborate with webmasters, affiliates, bloggers, and mobile app specialists.
All this helps deliver top-notch iGaming products we all love such as Plinko, Fortune Tiger, and Sweet Bonanza. At the same time, promoting multiple games was the biggest thing to do.
From January to June 2024, BetBoom Partners and KlipperKlicks held an all-encompassing online marketing campaign aimed at enhancing user registrations and increasing deposits. This was not a walk-in-the-park kind of task for the competitive iGaming market.
Let’s explore the figures, strategies, tools, and key insights of the campaign.
Budget and Key Metrics
The campaign operated with $1,150,000 to yield strong user engagement and conversion rates. Key figures include:
So, the collaboration excelled at user acquisition and maximizing deposits.
Traffic Sources
The primary source of traffic was social media, channeled through web view apps and Progressive Web Apps (PWAs). The social traffic strategy effectively reached a broad and versatile audience. It played a good part in driving significant user engagement and conversions.
Offers and Products
BetBoom’s featured products included popular iGaming titles:
- Plinko: A dynamic game offering a mix of strategy and luck, popular for its engaging gameplay.
- Fortune Tiger: Known for its vibrant graphics and exciting rewards, attracting a wide range of players.
- Sweet Bonanza: A hit for its colorful, candy-themed interface and lucrative bonus rounds.
Tools
Let’s quickly review the tools used to reach the highest figures.
1. Anti-detect Browser: AdsPower
This powerful browser allowed for safer and more effective ad campaigns.
2. Payment Cards and Accounts
Reliable cards are necessary for budgeting all campaigns. Provided by the agency, these ensured fast financial transactions for paying advertising expenses. Working with social platforms, KlipperKlicks also collaborates with trusted suppliers of agency accounts.
3 Tracker: Binom
This tracking tool was essential for monitoring user interactions and campaign performance in real-time. It provided detailed analytics for the team to optimize campaigns based on user behavior and engagement metrics.
Apps
The campaign featured applications available on iOS and Progressive Web Apps (PWAs). This dual availability gave accessibility and convenience for users on various devices. It was easy for them to engage with the gaming products anytime, anywhere.
Targeting Settings
We employed precise audience targeting to ensure our campaign reached the right target audience, including GEO, Age, gender, and operating system. By leveraging the right target audience, we were able to boost the number of leads, traffic, and conversions.
- Geographical target: Brazil (BR).
- Demographics: Males aged 25+, identified as the primary target audience for the products.
- Operating systems: iOS and Android to make sure the campaign could reach users across all major platforms.
Approach to Creative Content
The creative strategy was another major factor of success. Slots + Reactions are the most commonly used creos in Brazil. The main focus is to show the anticipation and excitement when playing slot games followed by the player winning the game, the celebratory emotions, and motivating the viewer to click the ad and try the game.
During the first stages, we implemented a campaign strategy structure (1-5-1) that involved one primary campaign, five ad sets, and one creative per ad set. We allocated a budget of $40-$50 for each ad set. Our creative strategy for the campaign was creative + landing page + app.
With engaging gameplay and authentic user reactions, the campaigns captured the attention of potential users to drive high levels of interest and interaction.
Strategy
KlipperKlicks used a detailed strategy to optimize each aspect of the campaign and maximize results:
- Compelling gameplay videos and user reactions were used to gain attention.
- Effective landing pages were designed to convert interest into action.
- The agency took advantage of the appeal of iOS and PWAs to reach a broad audience.
Cost Metrics at the End of Campaigns
At the end of the campaign, key cost metrics were calculated to assess performance:
The campaign was cost-effective in driving registrations and deposits which led to a strong return on investment.
Conclusion
The collaboration between KlipperKlicks and BetBoom Partners saw fantastic success. The campaign hit its targets and boosted user registrations and deposits with a solid total deposit sum and a conversion rate of 32.5%.
From the case study, you can see how important a well-thought-out marketing strategy is for achieving growth and great ROI in the competitive iGaming space.
As the iGaming industry continues to grow, use the insights from this campaign as a valuable guide for future marketing initiatives. Take advantage of the power of creativity, technology, and strategic targeting!
Latest News
How mobile gambling has been spearheading growth in the industry
![](https://europeangaming.eu/portal/wp-content/uploads/2024/09/11-2.jpg)
The rise of instantly accessible online platforms has transformed the iGaming world, allowing players to take a flyer on the go, wearing whatever outfit they saw fit instead of donning the obligatory tuxedo to look the part in a glamorous gambling parlour.
The shift from desktop computers to mobile devices ushered in an even more promising era for the industry, further solidifying casino games as a mainstream form of entertainment, one accessible to gamers from all backgrounds. So, let’s explore how mobile gambling has driven growth and innovation in the iGaming industry – changing the game for all players involved.
Jumping on the mobile gaming bandwagon: a profitable and future-proof endeavour
Largely driven by the success of leading companies like Playtech or Evolution Gaming, the iGaming sector has been on a roll lately. According to global data platform Statista, online gambling could reach up to 290.5m users worldwide by 2029. While North America leads the way in user penetration, emerging markets in Asia and Africa contribute significantly to this growth.
In 2023, mobile games accounted for approximately 57% of the global market revenue, bringing together close to 3 billion players. With over 7.2 billion smartphones circulating globally, major industry players could not but seize the opportunity to transition to mobile platforms. As reports show that the average adult spends one-third of their waking hours on their mobile phones, casino operators boast many avenues to boost customer engagement and increase their market shares through mobile apps.
What factors come into play when explaining this mobile gambling boom?
The irresistible appeal of immediate accessibility
Convenience is arguably the main contributing factor to the growth of mobile gambling. Most platforms have adapted their game libraries to work seamlessly on portable devices such as smartphones, tablets, and even smartwatches, whose portability and simplicity of use work wonders for audiences both young and older.
As a case in point, senior citizens are getting increasingly hooked on video games on their phones, whether for social reconnection, cognitive stimulation, or sheer entertainment. Technological advancements have facilitated this smooth transition by optimising gameplay mechanics, sound effects, and graphics for mobile play. In this day and age of short attention spans, many software developers have been rolling out games with less extensive designs to push for increased speed and efficiency, unencumbered by painfully long loading times.
An exciting playground for toying with new technologies
The iGaming industry has consistently been a trailblazer in implementing new technologies, and mobile platforms are the perfect vessels to try new things and test new grounds among an audience mostly receptive to innovative experiences. To enhance player immersion, modern mobile casinos have long begun to leverage emerging technologies to replicate the atmosphere of their land-based counterparts.
Soon, technologies like augmented reality (AR) could integrate with a phone’s camera to bring game elements into the player’s real-world surroundings, making a roulette table pop up in one’s living room. While still in its infancy, virtual reality is also making headways in the iGaming sphere, with some casino games already compatible with VR goggles and headsets. Meanwhile, many developers have understood the key importance of strengthening the social components of their mobile games, capitalising on technology to introduce chat rooms and live messaging features.
Attractive incentives, to boot
Incentive marketing is on the rise, and casinos have perfectly internalised that rewards are the most effective way to pique users’ curiosity – and keep them coming back in the long run. Incidentally, countless mobile casinos provide bonuses catering exclusively to their mobile player pool. Such promotions can often get lost on newcomers, however. For those unsure of which mobile platform to choose, specialised websites offer precious insight and assistance.
First-time players with little gambling experience may grab no deposit bonuses to fund their bankroll with no financial risk attached. Top websites feature advanced filters that make it easy to compare hundreds of expertly curated casino offers. From their withdrawal terms to their game eligibility, the drawbacks and advantages of each promotion are clearly outlined. This way, new users only need to follow the steps laid out to claim their due – and try the most exciting mobile platforms out there.
Mobile casino apps are gaining momentum in the iGaming industry, combining a technological edge with the appeal of convenience and engaging marketing. As players can now dive right into their favourite games whenever they want to unwind, revenue growth in the mobile iGaming sector has barely reached its full potential.
Interviews
Thunderkick’s secret to success: The importance of a localised approach
![Thunderkick’s secret to success: The importance of a localised approach](https://europeangaming.eu/portal/wp-content/uploads/2024/09/Andrea-Brioschi-INT.jpg)
In our latest Q&A, we sat down with Thunderkick’s Key Account Manager, Andrea Brioschi, to discuss the importance of localisation and the intricacies of the Italian market.
Although Thunderkick is an established provider in Italy, how important is it having a native speaker to build and maintain strong partner relations in the market?
A localised approach is key in any market, but it is particularly important in Italy, where the natives are typically very traditional people. Italians like to communicate in their own language, and it is far easier to forge relationships when you share traditions and can understand cultural references relating to a specific way of life.
Certain marketing strategies that work in other European jurisdictions won’t necessarily be effective in Italy, so having a native managing client relationships is pivotal in enhancing operational efficiency. Like any industry, iGaming is about building and maintaining relationships, and a targeted approach will not only help establish connections, but can also aid in delivering country-bespoke content and marketing campaigns.
In your position working across multiple jurisdictions, what are the differences in how the Italian market operates?
The Italian market is incredibly unique and comes with its own challenges. The strict regulatory guidelines make marketing new products tricky, with various game approval processes in place and numerous certificates required. As a result, the process can sometimes take up to a month, meaning a huge amount of prior planning is necessary in order to meet deadlines.
This is why it’s essential to have someone in place who works within the market, day in, day out. You can no longer navigate the Italian market as a salesperson. Instead, you must have a broad spectrum of knowledge and experience within sales, compliance, and legislation.
How has your position as a native Italian speaker helped resolve previously encountered issues?
Thunderkick’s approach in Italy has allowed us to build relationships with a host of reliable partners, which are crucial when it comes to launching games. Previously, due to the processes in place, games would often be released days, sometimes even weeks later in Italy. With the right coordination and planning, as well as optimised communication, we can work ahead of schedule to obtain certification early, streamlining the product launch process so that games can be released on the same day in Italy as they are across the rest of Europe.
Effective communication is the most important aspect. Having a native speaker means nothing gets lost in translation and the correct message can be relayed from our Italian partners back to the Thunderkick tech and compliance teams, in turn allowing for rapid and efficient problem-solving.
What are the key benefits of adopting a tailored approach to commercial activities in a market and what impact has this had on revenue?
At Thunderkick, we strive to provide the best possible service to our customers. Something which may seem inconsequential, such as having similar experiences growing up, can be more significant than you think in fostering strong relationships. I have the opportunity to really get to know our partners, allowing us to tailor our approach according to their preferences.
It is also necessary to understand what resonates with players in a specific market, paving the way for bespoke content and targeted communications. We can now make predictions about which games will be more successful in Italy and create a marketing campaign across the relevant channels to appeal to the target audience. Ultimately, this tailored strategy is a key factor in amplifying player acquisition, enhancing player experiences, and driving commercial revenue growth. This has been apparent, with Thunderkick’s Italian operations thriving alongside the expansion of the market.
Do you think the success of Thunderkick’s localised approach in Italy will impact future decisions to employ native speakers in targeted markets?
Having seen the impact of our localised operations in Italy, Thunderkick has already taken steps to replicate this strategy. With the emergence of the promising Latin American markets, of which we have recently launched in Mexico with Rushbet and Colombia with Luckia, Thunderkick has taken steps to appoint a Spanish-speaking Account Manager, Ariadna Ölund.
Ariadna will contribute to forming relationships and tailoring our approach in the established Spanish market, as well as across the Atlantic in Latin America. It is difficult to predict where the next hub of iGaming will be, and therefore it is vital to remain flexible and build a diverse team with expertise across global markets.
Latest News
BETBY IMPROVES BETTING EXPERIENCE WITH THE LAUNCH OF UPDATED BET BUILDER
![BETBY IMPROVES BETTING EXPERIENCE WITH THE LAUNCH OF UPDATED BET BUILDER](https://europeangaming.eu/portal/wp-content/uploads/2024/09/BETBUILDER@publisher.jpg)
BETBY, a leading sports betting provider, has unveiled an upgraded version of its Bet Builder feature, aimed at enhancing the experience for sports betting enthusiasts worldwide.
The Bet Builder from BETBY allows users to effortlessly combine various markets within the same match, enabling them to create unique, personalized bets based on their own analysis and preferences.
What distinguishes BETBY’s Bet Builder is its exceptional flexibility. The latest version enables players to choose not only classic markets and common statistics like corners and bookings, which are common across all betting platforms, but also markets that depend on extensive statistical data. These include a range of options from offsides and shots on target to throw-ins and total shots at goal.
This enhanced flexibility allows players to combine multiple Bet Builder selections within a single match, spanning 11 sports, including four disciplines from esports.
Sergey Tsukanov, Chief Product Officer at BETBY, commented: “This development reflects our dedication to providing our partners with the Sportsbook features they need to enhance their offerings. Our updated Bet Builder not only enhances the player experience but also creates new revenue opportunities for operators by attracting a wider audience. We are committed to continuous improvement and innovation to ensure a unique and profitable experience for our partners.”
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