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LeoVegas Press Releases

LeoVegas Gaming Group Reaffirms Support For Responsible Gambling Week With Norwich City FC & Swansea FC Logo Changes

George Miller

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LeoVegas Gaming Group Reaffirms Support For Responsible Gambling Week With Norwich City FC & Swansea FC Logo Changes
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Leading online gaming operator, LeoVegas, has once again announced its support of Responsible Gambling Week, reaffirming the company’s long-standing commitment to promoting responsible gambling.

Responsible Gambling Week, which runs from the 1st to the 7th of November, aims to encourage dialogue on gambling responsibly. Working together with both Norwich City FC and Brentford FC, LeoVegas will be supporting the industry wide initiative in a number of exciting ways.

Ahead of Responsible Gambling Week, the LeoVegas logo on the front of the Norwich City football shirt, was replaced with the LeoSafePlay logo for the Round of 16 Carabao Cup fixture against Premier League high flyers, AFC Bournemouth, on the 30th October 2018.

Lucky fans are in with a chance to get their hands on the special shirt too, as Norwich City FC will be auctioning the match shirts and donating the proceeds to BeGambleAware.

At Swansea FC, the Responsible Gambling week logo will replace another of the LeoVegas brands – Bet UK on the front of shirt in support of this initiative.

The logo changes will be supported by further Responsible Gambling Week messaging in the match day programmes, as well as an LED advertising display at Brentford FC, further reiterating LeoVegas’ commitment to responsible gambling.

Tom Jacobs, UK & IE Sports Marketing Manager at LeoVegas said: “We’re dedicated to the message of responsible gambling, during Responsible Gambling Week and beyond. The initiative is a fantastic opportunity for us to continue conversations about responsible gambling with the widest audience possible, not only with our customers, but also their friends, families and members of the general public.

“At LeoVegas, we’re constantly striving to ensure our customers have a safe and enjoyable experience, which is why it’s so important to us that we let as many people as possible know that LeoSafePlay is always available for anyone concerned about their gambling, or the gambling of a loved one.

“By replacing our logos on the shirts of our sponsored teams, we have a fantastic opportunity to bring responsible gambling to the forefront of people’s attention.”

More information can be found on Responsible Gambling Week at https://responsiblegamblingweek.org/about

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LeoVegas Press Releases

Nomination Committee appointed for LeoVegas ahead of 2019 Annual General Meeting

George Miller

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Nomination Committee appointed for LeoVegas ahead of 2019 Annual General Meeting
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In accordance with the principles for appointment of the Nomination Committee of LeoVegas AB (publ) (“the Company” or “LeoVegas”) adopted by the Annual General Meeting on 29 May 2018, the Nomination Committee shall consist of five members appointed by the four largest shareholders as per 30 September 2018. The fifth member shall be the Chairman of the Board.

Based on the above, the Nomination Committee ahead of the 2019 Annual General Meeting has been determined to consist of the following persons, who together represent approximately 29% of the number of shares and votes in the Company as per 30 September 2018:

  • Joachim Spetz, representing Swedbank Robur Fonder
  • Anders Fast, Nomination Committee chair, representing Gustaf Hagman
  • Dan-Alp Lindberg, representing Robin Ramm-Ericson
  • Erik Sjöström, representing Skandia Fonder
  • Mårten Forste, Chairman of the Board

The Nomination Committee’s recommendations will be presented in the Notice of the 2019 Annual General Meeting as well as on the Company’s website: www.leovegasgroup.com.

Shareholders who wish to submit proposals to the Nomination Committee may do so by email to ir@leovegas.com. In order for the Nomination Committee to be able to consider a proposal, it must submitted well in advance of the Annual General Meeting, but by 1 March 2019 at the latest.

LeoVegas’ Annual General Meeting will be held in Stockholm on 29 May 2019.

 

About the LeoVegas mobile gaming group:
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The Company’s shares are listed on Nasdaq Stockholm.

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Industry News

LeoVegas Hires Communications Director and Strengthens the Marketing Department

George Miller

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LeoVegas Hires Communications Director and Strengthens the Marketing Department
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LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, who will bring high-level expertise to the marketing department.

 

New Communications Director

Irena Busic has been recruited as new Communications Director for LeoVegas Mobile Gaming Group. Irena will have overarching responsibility for PR as well as for the Group’s press and internal communications. She will assume her position on October 15 2018.

“LeoVegas is in an interesting stage right now. The much-needed upcoming regulation of the gaming market here in Sweden will lead to better transparency and a bigger need for communication. On a personal note I also like the company’s focus on tech” says Irena Busic.

Irena served most recently as Head of Global PR and Communications at Hyper Island. Prior to this she worked with communication consulting for fast-growing tech companies at the start-up hub SUP46. She has also spent more than four years in China, where she served as Head of Communications for Stora Enso and as Managing Director of the Swedish Chamber of Commerce.

“The need to tell our story and who we are is becoming increasingly important while we also have a vision to change the perception to the industry. Irena’s broad experience will make her an important asset for the Group” says Gustaf Hagman, Group CEO

Stronger marketing department

In connection with Louise Nylén’s recent appointment as Deputy CEO of LeoVegas, the Chief Marketing Officer role (CMO) was eliminated. Responsibility has instead been split between two Marketing Directors, both based in Malta.

Petra Blixt, previously Head of Acquisitions at LeoVegas, has advanced to become one of two Marketing Directors. During her time at LeoVegas Petra has successfully built up and structured the affiliation and online customer acquisition organisation. She will continue to have overarching responsibility for all of LeoVegas’ online marketing activities as well as the markets in which LeoVegas has these activities as their main focus.

Claes af Burén has been recruited as Marketing Director with responsibility for the LeoVegas brand. Claes has a long and solid record of experience in brand-building, spending the last 14 years as CEO of various communications agencies. He served most recently as CEO and co-founder of DamnGoodAgency. In addition to the LeoVegas brand and related creative work, Claes will also have responsibility for markets in which LeoVegas is investing to build its brand.

“I have a very positive view of our work on strengthening our marketing department and leadership with these two great people,” says Louise Nylén, Deputy CEO. “With this change we have more clearly defined the responsibilities in marketing and have added brand-building expertise, which gives us even better opportunities for sustainable growth.”

For further information, please contact:

Gustaf Hagman, Group CEO co-founder: +46-(0)-8410-367-66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46-73-512-07-20, philip.doftvik@leovegas.com

Irena Busic, Communications Director: +46-73-151-16-15, irena.busic@leovegas.com

 

About the LeoVegas mobile gaming group:

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as multiple, local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.

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eSports

LeoVentures invests in esports betting – Pixel.bet

George Miller

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LeoVentures invests in esports betting - Pixel.bet
Reading Time: 2 minutes

 

The LeoVegas Group, through its wholly owned investment company LeoVentures Ltd, has acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator Pixel.bet. The investment amounts to EUR 1.5 million for 51 percent of the company and is made through a new issue. Pixel.bet’s vision is to create the greatest gaming experience in betting on esports.

“Esports is an international and fast-growing area that engages millions of viewers and players every month. With this investment in Pixel.bet we as a Group will gain unique insight into a new and fast-growing segment,” comments Gustaf Hagman, LeoVegas’ Group CEO and co-founder of LeoVegas Mobile Gaming Group.

“In Pixel.bet we have found a passionate team of entrepreneurs who come from the esports community. With its strong technology and mobile-first gaming experience, Pixel.bet is a perfect match for the LeoVegas Mobile Gaming Group. Together we will drive development for the absolute premier experience in esports betting,” says Robin Ramm-Ericson, Managing Director of LeoVentures and co-founder of LeoVegas Mobile Gaming Group.

Eirik Kristiansen, CEO of Pixel.bet, comments: “We love esports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion.”

Pixel Holding Group Ltd runs the esports betting operator Pixel.bet and in its next phase is gearing up for a broader launch of its business. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally. Pixel.bet has the ambition to position itself as the leading brand in esports betting.

Completion of the acquisition is expected during the third quarter 2018. The investment in Pixel Holding Group Ltd will initially not have any significant effect on the LeoVegas Group’s earnings or financial position.

Read more about LeoVentures and its portfolio companies here: http://leovegasgroup.com/leoventures/.

 

 

About the LeoVegas mobile gaming group:

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.

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