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LeoVegas Press Releases

LeoVegas Gaming Group Reaffirms Support For Responsible Gambling Week With Norwich City FC & Swansea FC Logo Changes

George Miller

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LeoVegas Gaming Group Reaffirms Support For Responsible Gambling Week With Norwich City FC & Swansea FC Logo Changes
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Leading online gaming operator, LeoVegas, has once again announced its support of Responsible Gambling Week, reaffirming the company’s long-standing commitment to promoting responsible gambling.

Responsible Gambling Week, which runs from the 1st to the 7th of November, aims to encourage dialogue on gambling responsibly. Working together with both Norwich City FC and Brentford FC, LeoVegas will be supporting the industry wide initiative in a number of exciting ways.

Ahead of Responsible Gambling Week, the LeoVegas logo on the front of the Norwich City football shirt, was replaced with the LeoSafePlay logo for the Round of 16 Carabao Cup fixture against Premier League high flyers, AFC Bournemouth, on the 30th October 2018.

Lucky fans are in with a chance to get their hands on the special shirt too, as Norwich City FC will be auctioning the match shirts and donating the proceeds to BeGambleAware.

At Swansea FC, the Responsible Gambling week logo will replace another of the LeoVegas brands – Bet UK on the front of shirt in support of this initiative.

The logo changes will be supported by further Responsible Gambling Week messaging in the match day programmes, as well as an LED advertising display at Brentford FC, further reiterating LeoVegas’ commitment to responsible gambling.

Tom Jacobs, UK & IE Sports Marketing Manager at LeoVegas said: “We’re dedicated to the message of responsible gambling, during Responsible Gambling Week and beyond. The initiative is a fantastic opportunity for us to continue conversations about responsible gambling with the widest audience possible, not only with our customers, but also their friends, families and members of the general public.

“At LeoVegas, we’re constantly striving to ensure our customers have a safe and enjoyable experience, which is why it’s so important to us that we let as many people as possible know that LeoSafePlay is always available for anyone concerned about their gambling, or the gambling of a loved one.

“By replacing our logos on the shirts of our sponsored teams, we have a fantastic opportunity to bring responsible gambling to the forefront of people’s attention.”

More information can be found on Responsible Gambling Week at https://responsiblegamblingweek.org/about

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LeoVegas Press Releases

LeoVegas launches GoGoCasino – with eye to take market shares in growing target group

George Miller

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LeoVegas launches GoGoCasino - with eye to take market shares in growing target group
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LeoVegas is launching GoGoCasino as the first brand on its proprietary multibrand platform. GoGoCasino complements and diversifies the Group’s brand portfolio, which is operated under the collective name “Brands of Leo”.

“Shortly after going live with our multibrand portfolio we are now launching GoGoCasino. The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market,” comments Gustaf Hagman, LeoVegas’ Group CEO. “For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the Group’s strengths, experience and economies of scale. GoGoCasino is initially being launched in Sweden, but will go live in more markets soon.”

GoGoCasino – First brand to be launched on the Group’s multibrand platform
GoGoCasino combines the best functions in casino with a high level of user friendliness and alluring design. The brand features an inventive and innovative product that offers one of the industry’s smoothest gaming experiences. Try it here: GoGoCasino.com.

GoGoCasino has been developed by a small team that has used existing resources within the Group, all in line with LeoVegas’ plan to increase efficiency in the Company with existing resources. The aim of the proprietary multibrand platform is to launch more customised brands.

The multibrand strategy and Brands of Leo are part of the Company’s expansion strategy and will contribute to the achievement of the financial targets for 2021 of EUR 600 m in revenue and EUR 100 m in EBITDA.

 

 

About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. 

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LeoVegas launches a new brand – pixel.bet

George Miller

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LeoVegas launches a new brand - pixel.bet
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The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling licence for online casino and sports betting. The licence is the LeoVegas Group’s second licence in Sweden and pertains to the site pixel.bet, that goes live today.

“With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally,” comments Eirik Kristiansen, CEO Pixel digital Ltd.

During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies,” comments Gustaf Hagman, LeoVegas’ Group CEO.

Pixel.bet has the ambition to be the leading brand in esports betting. Pixel.bet also offers casino and live casino. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally.

About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm.

For more about LeoVegas, visit: www.leovegasgroup.com. 

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Compliance Updates

LeoVegas enter Spain during Q1 2019

George Miller

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LeoVegas enter Spain during Q1 2019
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Spain has a been a locally regulated gambling market since 2012, and LeoVegas has now submitted a licence application for casino and sports betting.

“We are now taking the next step on our global expansion journey and apply for our first license in a Spanish-speaking country, Spain. Spain is one of the fastest growing markets in Europe. Through our technology and experience, we can effectively adapt our business to regulated markets regardless of language and regulations. Therefore, we expect to launch in Spain already in the first quarter of 2019, comments Gustaf Hagman, LeoVegas’ Group CEO.

Spanish is spoken by more than 470 million people. Naturally, we see the establishment in the Spanish market as a first step to get into several Spanish-speaking countries. The Spanish casino market grew by more than 30% in Q3 2018 compared to 2017″

The Spanish market
The Spanish market for online gaming is projected to be worth approximately EUR 1 billion in 2019 according to estimates provided by H2 Gambling Capital*, compared with the Swedish market, which is worth approximately EUR 1.4 billion. Today only about 11% of all gaming in Spain is conducted online, compared with 52% in Sweden. Spain’s online gaming market is experiencing strong growth as more and more gaming is being conducted online. The most recent figures from the Spanish gambling authority show that the casino segment grew by 30% in Q3 2018 compared with the same period last year.

Regulated markets
LeoVegas was recently granted a licence in the Swedish market. Applying for and subsequently getting a licence approved is a rigorous process. LeoVegas’ ability to work with parallel licensing processes shows that the company has matured further and has good capacity to delivery high quality in all of its work. LeoVegas has profitable growth with focus on sustainability regarding its future expansion into new markets. Expansion into new markets is one of the steps for achieving the financial targets for 2020 of at least EUR 600 m in revenue and at least EUR 100 m in EBITDA.

LeoVegas today has gaming licences in Malta (EU), the UK, Denmark, Italy, Sweden, Ireland and soon also in Spain.

*H2 Gambling Capital is one of the gambling industry’s leading providers of data and analyses.

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