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FanDuel signs deal with NBA to enhance sports betting and new fan experiences

Niji Narayan

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FanDuel signs deal with NBA to enhance sports betting and new fan experiences
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The National Basketball Association (NBA) and FanDuel have signed expanded multiyear partnership. As per the deal, FanDuel will become an Authorised Gaming Operator of the NBA. The company is already the Official Daily Fantasy Partner of the NBA and the WNBA.

As part of the new partnership, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

FanDuel will remain the NBA’s Official Daily Fantasy Partner, FanDuel will operate both the Official Daily Fantasy Game of the NBA and the WNBA. FanDuel and the NBA will continue to innovate with NBA InPlay, the interactive, real-time mobile fantasy game that launched in 2016.

FanDuel and the NBA will work together to create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting.

“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”

“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” said Matt King, CEO, FanDuel Group. “We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”

NBA became the first major professional sports league to partner with FanDuel in 2014 and offered the first official daily fantasy basketball game of the NBA on NBA.com and FanDuel.com. In 2017, FanDuel became the Official Daily Fantasy Partner of the WNBA, FanDuel’s first partnership with a women’s professional sports league that also included the integration of WNBA content and video highlights.

FanDuel and the NBA will also collaborate on responsible gaming and best-in-class practices to protect the integrity of NBA games.

 

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Daily Fantasy Sports

World’s Most Famous Boxer “Pump Fakes” Fight Promotion For Daily Fantasy App

Zoltan Tundik

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Photo source: dailynumber.app
Reading Time: 2 minutes

 

‘Daily Number’ Reaches Exclusive Partnership With Floyd Mayweather

Daily Number, the hottest new daily fantasy sports app, today announced its exclusive partnership with legendary boxer Floyd Mayweather. This announcement was delivered as a fight promotion “pump fake” that put the boxing world on notice and signaled the start of an exclusive partnership between the crown jewel of daily fantasy sports and one of the most famous boxers in history. Daily Number is founded by successful entrepreneur Tom McAuley.

To officially announce this partnership, Daily Number worked closely with Mayweather and Connor Kroll, both of whom have joined the company as equity partners along with Co-Founder and All-Pro NFL Cornerback Richard Sherman, to covertly orchestrate a pseudo fight promotion aimed at shocking the sports world into believing one of the most successful boxers of all time was coming out of retirement. Mayweather ignited the rumor mill by posting a teaser video on his social media accounts on Monday, teasing a big announcement. Today, Mayweather made his much-anticipated big announcement with another video on social media. In the video, the global sports icon held a fake press conference to announce his exclusive partnership with Daily Number.

“I’m excited to announce to the world that The Money Team is now Team Daily Number,” said Mayweather. “You’re talking about the highest paid athlete of all time. It doesn’t take me 10 years to collect a couple hundred million like those guys playing baseball. Daily Number and my brand together is a guaranteed home run.”

The artificial fight promotion is just the beginning for Daily Number, which will be rolling out unique content over the next year featuring Floyd MayweatherRichard ShermanAntonio BrownPaul Pierce and more.

“Daily Number is just going to keep punching you in the mouth,” said McAuley. “Right when you think we’ve stretched the limits of what is possible for an early stage company, we’re going to hit you with the next thing. It truly is an exciting place to be, where the craziest idea you can imagine is executable. That’s 100% a factor of the incredible people that have bought into what we’re doing.”

About Daily Number
Daily Number initially launched in beta in the fall of 2018 behind the endorsement of Sherman, who is the company’s chief brand ambassador, in addition to being a co-founder with McAuley. The company’s patent-pending fantasy sports platform empowers fans to select their own degree of difficulty and subsequent prize, by picking any combination of players – from a lineup filled with all-stars to a roster comprised of role players – to simply beat a preset target score known as the Daily Number. The platform provides unmatched control and enhanced transparency for DFS players throughout the United States.

In addition, the company is also building a lifestyle brand that is unique to the sports gaming industry and will be rolling out additional games over the next year.

Daily Number is available to play on the web and for download on iTunes & Google Play Stores and features daily fantasy opportunities for the NFL, NBA, MLB, and PGA. After being founded in the fall of 2018, the company has been featured in Sports Illustrated, ESPN and CBS Sports.

For more information, visit thedailynumber.com or find them on FacebookTwitter and Instagram.

SOURCE Daily Number

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Daily Fantasy Sports

Sportradar And SportsGrid Announce Exclusive Partnership To Launch The First Free, 24-hour Sports Betting Network

George Miller

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Sportradar And SportsGrid Announce Exclusive Partnership To Launch The First Free, 24-hour Sports Betting Network
Reading Time: 2 minutes

 

Sportradar, the global leader in analyzing and leveraging the power of sports data, and SportsGrid, the leader in original programming for both daily fantasy and sports betting, today announced an exclusive partnership to launch the first free, 24-hour network dedicated to the sports betting audience. The partnership marries Sportradar’s ad tech, OTT technology and data with SportsGrid’s engaging original programming providing fans with accurate coverage and analysis of stats and odds across professional sports.

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US Advertising and OTT, Sportradar. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming  ”

The partnership incorporates Sportradar’s release of ad:s, a service that provides bookmakers with a host of marketing solutions aimed at eliminating waste and streamlining their marketing spend. This new offering will allow bookmakers and brands looking to reach the betting community, a native opportunity to do so through sponsorship of programming as well as targeted ad spends across video & audio inventory.

SportsGrid President Louis M. Maione stated, “The integration of Sportradar data and technology into our content is game changing for our free twenty-four hour audio and video gambling network. This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming. Joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programming. Additionally, Sportradar’s delivery of a robust video solution ensures our content is placed where fans want to consume it, stamping our foothold as a market leader in the space.”

 

 

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Daily Fantasy Sports

Scout Gaming increases distribution capacity and product offering

George Miller

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Scout Gaming increases distribution capacity and product offering
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Scout Gaming has entered into two agreements further expanding the distribution network of Scout’s products. The two agreements are with Inplaynet and Ultraplay, both which are platform and content suppliers. The agreements stipulate distribution of Scout Gaming‘s game platform products. In addition to the Scout Daily Fantasy Sports platform, Inplaynet aims to be the first to distribute Scout’s newly launched Fantasy Matchup game.

“We continue to expand our distribution network and at the same time add new products. The Fantasy Matchup game was recently beta launched on the Indian market and is expected to become part of our standard offering. The game features duels between players and the objective is to predict who will be the best player by gaining the most fantasy points according to our fantasy points ruleset. We are continuously strengthening our Fantasy offering by the release of additional products,” comments Scout Gaming’s CEO, Andreas Ternström.

Scout Gaming has established the leading global B2B network for Fantasy Sports and continues to expand. Scout Gaming’s products are expected to be integrated on both platforms no later than the third quarter of this year.

 

About Scout Gaming Group:
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network-based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group has approximately 80 staff and is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta. Scout Gaming is listed at Stockholm Nasdaq First North.

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