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BtoBet Press Releases

BtoBet maintains Gold Certification Status with Betradar

George Miller

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BtoBet maintains Gold Certification Status with Betradar
Reading Time: 3 minutes

 

International award-winning iGaming software development company, BtoBet has renewed their multi-year partnership with Betradar, maintaining their Gold Certification Status with the global leader in analysing and leveraging the power of sports data.

BtoBet first became a client of Betradar in 2016. Since then it has gained Betradar’s Gold Certification status through the company’s Partner Certification program, which recognises approved technology partners within the industry that have successfully integrated and utilise Sportradar’s full-range of betting solutions, including Managed Trading Services (MTS).

Offering standalone platforms and services for the iGaming and sports betting industry, BetoBet utilises Betradar’s comprehensive offering of data and betting products and services, including live betting, pre-match betting feed, virtual gaming, Live Channel Online and the signature all-in-one risk management and trading solution, Managed Trading Services (MTS).

MTS Managing Director, Paolo Personeni said: “We are very pleased to extend and continue our partnership with BtoBet.  We have a very strong relationship with the team. Together with our sportsbook risk management activity through MTS, their platform solution delivers a very robust and flexible offering to the marketplace.
“Betradar and BtoBet are both currently working on a number of existing projects across Central Europe, Africa and LATAM. In regions where end users seek increased functionality from their sportsbooks, the combined approach from Betradar and BtoBet works to effectively provide a wealth of experience, knowledge and services that can deliver the best in practice solution to the market. We look forward to continuing to work with BtoBet across a number of new and existing opportunities.”

BtoBet CEO Alessandro Fried said: “Betradar remain a trusted and reliable partner for BtoBet. Extending our relationship and building on the success that we have already achieved will undoubtedly create further growth opportunities for both companies. Maintaining our recognised partner status demonstrates our organisation’s ability to work successfully with Betradar to deliver the most reliable turnkey solutions for sportsbook operators.”

 

About Betradar:
Betradar is the betting arm of Sportradar, the global leader in analysing and leveraging the power of sports data. Underpinned by almost two decades of betting and data knowledge, Betradar offers a complete 360-degree product portfolio with everything a bookmaker needs to successfully run their business, including Betting Services, Gaming Solutions, Live Streaming, Betting Stimulation and our signature all-in-one risk management and trading solution, Managed Trading Services (MTS). This includes fixtures, live odds, esports and virtual gaming solutions. Betradar also provides ad:s, a solution that assists operators to enhance their marketing and sponsorship efforts. Our diverse portfolio enables us to support clients in meeting the challenges and demands of the international bookmaking industry across both new and established markets, whilst maximising their profits. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 600 bookmakers in over 100 countries.
For more information on Betradar visit www.betradar.com.

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com.

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BtoBet Press Releases

Neuron 3 redefines today’s Omnichannel boundaries

George Miller

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Neuron 3 redefines today’s Omnichannel boundaries
Reading Time: 2 minutes

 

BtoBet has unveiled its 3rd generation betting platform, which will deliver a player-centric betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.

Alessandro Fried, BtoBet’s Chief Executive Officer, has explained that the development of the new platform stems from an analysis of the requirements of today’s players, and the capabilities of the operators to meet these requirements in the minimal time-tomarket, and thus making the most in terms of player life-time value.

Fried stated that Neuron 3 allows operators to develop their player journey and betting experience no matter the medium or communicative platform involved. He added that to successfully achieve this result Neuron 3 had to redefine the limits of what is today’s Omnichannel approach, seamlessly interconnecting the betting experience through a wider spectrum of channels.

He expressed that amongst the main features at the core of Neuron 3’s technology is the new retail solution that allows for the retail agents to transform their anonymous customers into registered players through a rapid registration process, allowing players to not only benefit through targeted bonuses and free bets, but also from a betting environment where all channels are interconnected for an augmented betting experience.

Underlining the fact that Neuron 3 will redefine the boundaries for an Omnichannel approach, Fried also highlighted another core innovation, the Social Media Betting feature. He stated that operators will be able to address today’s players’ strong tendencies to make use of the most popular social communicative platforms, such as Twitter, Facebook, Viber, and Telegram, for a simpler way to search and place their bets. He said this feature will not only allow operators to target digital native customers, and thus as a result increasing the interaction and engagement with millennials, but will also simplify the whole betting process for the players themselves who will now be able to place bets – even multiples – without the need to navigate to third party apps.

Fried concluded that this technological innovation towards a more player-centric approach will allow operators to address the current voids characterising the player’s lifetime, putting him at the centre of the entire betting experience, without the need to be restricted by time, place and mediums, maintaining intact the emotions involved in the whole betting experience.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

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BtoBet Press Releases

BtoBet To Unveil Its 3rd Generation Player-Centric Betting Platform In London

George Miller

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BtoBet To Unveil Its 3rd Generation Player-Centric Betting Platform In London
Reading Time: < 1 minute

“The new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value”

BtoBet is set to take centre stage at ICE London, stand S1-320, with the industry’s leading platform provider unveiling its third generation Neuron 3 betting platform.
BtoBet’s Chief Executive Officer, Alessandro Fried, states that the platform aims to deliver a betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.

“Neuron 3 is the result of a lengthy analysis of the player’s behaviour and the operator’s ability to address their needs in the minimal time-to-market. We are confident that the new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value.”
Fried further added that success for any bookmaker resides in augmenting his target customers’ engagement with the product he offers.

“We are addressing this by providing operators with the core technology to facilitate their player interactions in placing their bet, whatever the device, place, time, and communicative channels of choice in a player-centric environment. The end result will be a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology to adapt to the various scenarios characterizing the players’ behaviour at a granular level.”

Download the Industry Report “A Player-First Approach” for a better insight, and schedule a meeting for an exclusive demonstration of the new Neuron 3 platform at Stand S1-320.

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BtoBet Press Releases

BtoBet Opens for US Market Opportunity

George Miller

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BtoBet Opens for US Market Opportunity
Reading Time: < 1 minute

 

BtoBet CMO says time is ripe for strategic partnerships to expand in the US

Global iGaming platform provider BtoBet is set to expand in the highly prospective US market with company CMO Sabrina Soldà stating that the company is working on local potential strategic partnerships.

“Since PASPA was overturned, we have embarked on a very deep analysis of what the market requires. As firm believers that there is no common formula that ensures success in every global market, we needed to ascertain an augmented betting experience to the US players, who are even more exigent than their European counterparts in terms of UX,” stated Soldà. “It is with this in mind, that unlike the vast majority of platform providers, BtoBet is able to provide operators with unrestricted freedom, unlocking the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.”

Soldà further added that whilst there has been major hype with some states like New Jersey and Pennsylvania having already expanded legalized gambling, a number of other states are expected to follow suit, and this further increases the attractiveness of the local industry as more operators seek to take hold of the opportunity.
She further expressed her confidence that through these strategic partnerships, BtoBet will rapidly expand in the region and become the supplier of choice for a holistic omni-channel betting ecosystem, that is wholly player-centric.

BtoBet will be flying to Las Vegas to attend the G2E Las Vegas event, with operators provided with a demo to analyse

BtoBet’s approach to deliver an augmented UX can aide their businesses in gaining a larger market share. Interested operators can ask for a demonstration by sending an email to [email protected]

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