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NSoft to attend Betting on Football in London

George Miller

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NSoft to attend Betting on Football in London
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NSoft is looking forward to attending London’s Betting on Football conference on 19-22 March 2019 in London. NSoft’s representatives Robert Matijevic and Davor Konjevod, will be meeting the decision makers from international operators interested in NSoft’s opportunities and innovative technologies that attract players.

The Betting on Football conference will also provide a perfect occasion to discuss different business aspects and industry innovations given the fact that technology is playing a key role in betting industry. Players are becoming ever more demanding, pushing companies towards effective strategies and technology to improve their service, boost player confidence and increase player lifetime values. NSoft has innovative sports betting solutions that will be showcased to interested parties.

Commenting on the upcoming Betting on Football event and on his participation Mr. Matijevic has said: “I’m really looking forward on using opportunities that Betting on Football offers. The sole fact of having a chance to meet decision makers will provide NSoft with valuable information in understanding future betting development needs.”

Would like to discuss business with our team? Book a meeting trough sales@nsoft.com and discover the NSoft’s novelties.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NSoft Press Releases

NSoft sponsors Prague Gaming Summit 2019

George Miller

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NSoft sponsors Prague Gaming Summit 2019
Reading Time: 2 minutes

 

The 3rd edition of the regional gaming conference: Prague Gaming Summit will be held on March 12th, 2019 under the general sponsorship of NSoft Company. The conference organized by European​ Gaming Media and Events is the first one to be held of four expert summits scheduled for this year.

The Prague event brings together over 100 industry professionals dedicated to one common goal – exchange expertise, best practices and discuss the industry’s challenges.

From its inauguration in 2017, Prague Gaming Summit has been considered the leading event in the region offering a priceless opportunity for local and international operators to get together on a yearly basis to network and learn.

NSoft`s team in Prague will be represented by Mr. Zlatan Omerspahić, Data Protection Officer who will take part at a panel discussion: “Gambling​ Industry: Advertisement banning trends in the European Union and the Balkans.“

Commenting the panel discussion, Mr. Omerspahic emphasizes: “This is a very interesting topic to be tackled. It is time to demystify the industry itself. Banning is not the solution, but the responsible approach to every aspect of (gambling) business is. I am glad to see that our markets and the industry is reaching adulthood. We are witnessing an exciting period when the industry rules are being set and the expert conferences like this are truly helping this process.”

NSoft Company is a general sponsor, not only of the Prague event, but also of three more expert conferences to be held in 2019, in May in Vilnius,  September in Budapest and October in Milan. Do not hesitate to contact Mr. Omerspahic and our representatives during the conferences or contact us at info@nsoft​.com​.

About NSoft:

NSoft​ is an award – winning internationally recognized software solutions provider for the gaming and betting industry. The company has more than 200 employees and 92 companies as its customers, operating in 31 countries. Its product portfolio includes turnkey solution for managing betting business, retail and omni-channel solutions, virtual sports betting, sportsbook and draw based games.

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Africa

Regulatory mapping: NSoft about Africa’s emerging markets

George Miller

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Regulatory mapping: NSoft about Africa’s emerging markets
Reading Time: 5 minutes

iGaming: level up your African experience with facts and stats

 

Africa as the rising star on the iGaming market has been especially interesting when it comes to a ​real omnichannel experience​. NSoft has been interested in the African market given the fact that there is no barrier to overseas investment or operators entering the market provided they respect and adhere to the regulations as with any other jurisdiction.
In recent years, the number of countries has adopted their own regulatory framework is on the rise and regulations are seen to be of crucial importance providing benefits to all stakeholders being involved in the iGaming industry. As a result, the regulatory framework provides a safer environment to operators, suppliers, and consumers enabling progressive opportunities in every aspect of their interest.

NSoft is aware of the benefits the African market provides and this short overview is to draw a big picture of potentials and regulations that Africa offers.

Kenya – a multi-million dollar gambling business

The Kenyans are African leaders when it comes to betting. It is the most betting crazed nation where 70% of punters bet at least once a week. Even their top Google searches, 11 out of top 20, are overwhelmed with betting related keywords. People in Africa mostly bet over mobile phone or web, and that is why they have the highest number of gambling-related mobile usage in Africa. Retail shops are present, but not as in Europe and some other African countries. Kenya is the birthplace of mobile money, a money method mostly used to top-up betting accounts not only in Kenya but also in entire sub-Saharan Africa. Kenyans enjoy betting on sports, especially football, lottery-style games, and casino. Racing games are not as popular as in some other African countries.

The Kenyan gambling laws were established in 1966 with the introduction of the Betting​ Lotteries and The Gaming Act​.Kenya regulates all forms of gambling and started delivering remote gambling licenses in 2011.

Ghana – an opportunity and an example for other countries in Africa

Ghana is, in general, one of the better-developed countries in Africa, and especially when it comes to the betting industry. It is well known that the iGaming market in Ghana offers predominantly the retail-based betting experience having all of the major regional operators present. During the last 5 years, we’ve witnessed internet infrastructure development resulting in a rapid rise of internet users, ranging from 3M users in 2013 to over 10M in 2018 (29.5M population), registering 35% internet penetration. The rise of internet users affected the operators which started to switch from retail-based to web-based business segment. Currently, there are more than 30 licensed legal entities holding the sports betting license. From NSoft’s experience, punters in Ghana prefer ​sports betting​, greyhound racing, ever-popular virtual football, and draw-based games – like our Lucky 6.
ImageRegarding current regulations in force, Ghana’s Betting Industry is regulated by the Gaming Act from 2006. It regulates the most important prerequisites for the gaming and betting industry, license requirements and penalties for non-compliance with bankroll requirements. Nevertheless, it’s important to emphasize that Ghana has very good state control regulatory system. Namely, the Gaming Act prescribes establishment of Gaming Commission that provides legal solutions aimed to contribute to the legal security of Ghana’s betting industry.

Cameroon – the rising star of the betting industry

Cameroon is a country that is up and on a rising path in the betting industry. With the population of 24.5M, the potential is enormous. It is almost completely retail-based due to the lack of proper internet infrastructure. A number of operators have started offering the web channel, but the time for it to generate some significant numbers is yet to come. There are less than 10 active operators, with one or two regional operators present. The most dominant form of betting is sports betting, while virtual sports are present, but way less popular than in other African countries. This might be due to the fact that most of the retail shops are actually street vendor style shops that are cheap to set up and offer exclusively sports betting.
Gambling is legal in Cameroon, but online gambling is not specifically regulated. The current Gambling Act, written in 1989 and modified in 2004, makes no mention of online gambling. Online gambling is largely unregulated but still tolerated by the government.

Lesotho – lack of experience does not necessarily mean lack of knowledge

Lesotho is a small country and lacking development in many aspects and industries. Surprisingly, this is not the case with Lesotho’s betting industry. The betting industry is developed to the extent it easily surpasses some European countries. Sports betting, virtual games, casino games, mobile apps, retail shops – you name it, they have it. The only limitation they have is their population of 2.2M having only three active operators that are slowly reaching their maximum. The most popular form of betting are sports betting and virtual games, especially ​drawn based game Lucky 6​,which is being followed by virtual football league and lottery betting.
Regarding the regulation, Lesotho is similar to Cameroon. Gambling is legal in Lesotho. The government established its first gambling act in 1989. All regulations and supervisions of ​gambling activities are provided by the central Casino board. Online gambling is not regulated, and there are no laws or regulations being referred to online gambling under Lesotho’s Gambling Regulation Act. Licenses are issued by the Minister of Finance and Development Planning. are valid for periods stipulated on the license and are not transferable within their validity period and the Minister has the power to revoke such licenses. The governing act is overly prescriptive and tedious and may deter participation in business, especially the small scale operators.

Tanzania – taxes triggering the domino-effect of revenue cut

Tanzania, with its population of 59M, is perceived as one of the biggest potentials for the betting industry. The industry is exponentially on the rise in the past 5 years and just between 2014 and 2016 the sports betting revenue grew by 95%. The retail business was already well developed and in 2016 there were more than 2,000 shops and terminals in the country. The Tanzanian government has invested a lot in the internet infrastructure which resulted in having one of the biggest internet user bases in Africa. Similar to Ghana, the industry expanded to the web and piqued the interest from regional and global operators to move onto the market. The business was successful to providers and operators until GBT (Gaming Board of Tanzania) introduced a series of new taxes from 2016 onwards which slowed the rapid development of the industry and cut revenues to all operators. Punters in Tanzania enjoy sports betting, virtual games like horse racing​,virtual football and Lucky 6.
Betting in Tanzania is regulated by the Tanzanian Gaming Act. The Act clearly defines the gaming tax and states that without being a holder of gaming license issued under the Gaming Act, any gaming activity is prohibited.

Africa – understanding the dynamics is crucial

To sum up, Africa has been attracting substantial interest from operators keen to diversify their activities away from costly European countries. At this point, Kenya is the leader when taking in consideration the regulations, potential, and gambling related mobile usage. Ghana and Cameroon are perceived as success stories and a reference for the upcoming changes in the region. NSoft seeks for stable legal frameworks and perceives them as a safeguard for substantial investments, whilst, of course, ensuring the player’s interest.

ICE London – a step towards becoming a powerful player on African iGaming market

ICE London turned out to be a great success for NSoft​ that exhibited on 288m2 with a new booth design. We showcased novelties and received positive feedback from the market stakeholders. NSoft’s sales team has had a significant number of inquiries from African distributors confirming the positive foresight of the market.

If you missed speaking to us during ICE​ London​, contact us at sales@nsoft.com or meet us on ICE Africa, 3-4 October 2019. NSoft will be attending Betting​ on Football Conference​,19-22 March 2019, meet us in London or contact our sales team at sales@nsoft.com.

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Eastern Europe

NSoft and Casa Pariurilor expand cooperation

George Miller

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NSoft and Casa Pariurilor expand cooperation
Reading Time: 2 minutes

 

NSoft, premium betting software provider and Casa Pariurilor, a part of the largest Central European betting operator, have extended their cooperation by agreeing on implementation of NSoft´s In-Play MTS betting solution into Casa Pariurilor’s retail network. The network numbers over 700 shops in Romania, positioning Casa Pariurilor amongst the top three betting companies in this country.

Karlo Kralj, NSoft’s Regional Sales Agent announces: “I am delighted to confirm the continuation of excellent cooperation with our client Casa Pariurilor. It is one of the oldest and the most respected betting companies on the Romanian market. Casa Pariurilor`s experts have profound understanding of their market and are great in deciphering the players` needs. The partnership with Casa has helped us significantly by providing the essential market-insights and up-to-date knowledge about Romanian market trends.”

The first deal between NSoft and Casa Pariurilor was set in 2014 with the release of NSoft`s most popular product – Lucky Six, a draw-based game, together with Virtual Greyhound Races. Initially, the products were available in retail and afterwards, have extended to the client´s web.

“We have been working with NSoft for 5 years now and our cooperation is a role model of how B2B cooperation should look like. You know, you can buy a betting software anywhere, but the people make the difference. We witnessed the NSoft`s trustworthiness and reliability with excellent 24/7 support and great turnkey betting solution, thus the decision to use the advantages of NSoft`s Seven Betting Platform and its In-Play MTS solution in our retail network was a logical step forward,” concluded Lewis Findlay, General Manager Romania, Fortuna Entertainment Group.

NSoft`s Sportsbook solution driven by Betradar data provides clients with an extensive offer of up to 25,000 live events per month across 20+ sports. It is highly customizable sports betting platform requiring zero initial costs.

In addition, NSoft’s Seven Platform allows distribution of In-Play and Pre-Match offer through all available channels: retail, terminal, web, and mobile.

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