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Esports betting platform Luckbox partners with HooYu

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Esports betting platform Luckbox partners with HooYu
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Esports betting platform Luckbox has announced a partnership with leading ID verification specialist HooYu. Luckbox is an innovative and immersive platform that allows players to bet on esports and as a regulated gambling operator, they comply with strict age verification and anti-money laundering requirements.

HooYu has been selected to provide Luckbox with the HooYu Identify solution, to verify customer age and identity.

Luckbox has been awarded a full gambling licence in the Isle of Man – among the world’s strictest jurisdictions – and aims to serve esports fans across the world. Luckbox is preparing for launch in April and the deal with HooYu is an important milestone for the innovative esports betting start-up.

Luckbox Chief Operating Officer Quentin Martin said, “From day one, we’ve made integrity, player security and doing things right among of our top priorities at Luckbox. Nowhere are these values more important than the customer onboarding process which is why we chose HooYu to help us ensure age and identity verification compliance whilst delivering smooth global customer onboarding.

The esports betting industry has long been plagued by shady operators acting with little or no regard for the rules or the safety of their players. This problem has been particularly acute regarding underage gambling – too many esports betting sites have allowed underage players to gamble and this is clearly unacceptable and something that needs to stop.

Thankfully, things are changing and Luckbox is proud to be among the operators leading the shift that will help legitimate operators, players and the wider esports industry.”

HooYu Marketing Director, David Pope said, “The emergence of specialist esports operators like Luckbox is evidence of continuing innovation in the online gambling industry. Luckbox is the latest operator to sign-up to our age and identity verification solutions, this is another sign that the industry is moving in the right direction and that player protection and social responsibility is front and centre.”

Luckbox is creating a unique, esports-dedicated platform, which is being built by an in-house development team and will allow fans to bet on CSGO, Dota 2, League of Legends and other esports.

 

About Luckbox:
Luckbox was founded by former PokerStars colleagues Lars Lien and Mike Stevens. Preparing for launch in April 2019, it is being built by a team combining vast experience in the igaming industry and a passion for esports to offer players unique and highly social platform to engage with their favourite games, including CSGO, Dota 2 and League of Legends. Real Time Games Holding Limited – the company behind the Luckbox brand – holds a full licence under the Online Gambling Regulation Act (OGRA), issued by the Gaming Supervision Commission.
About HooYu:
At HooYu, we are specialists in building database check and identity confirmation products and our platforms are used by millions of users each month. The team behind HooYu has built several successful database check businesses such as 192.com and 192business.com.

Today, many organisations use our two platforms, HooYu Identify and HooYu Investigate to verify customer identity or to investigate people, places and businesses.

HooYu Identify is a global identity confirmation service that blends and combines multiple identity technologies including digital footprint analysis, identity document authentication, facial biometrics, database checks and PEPS and Sanctions watchlist checks to confirm identity.
HooYu cross-references and analyses data from a person’s digital footprint to confirm their real-world identity. HooYu also extracts and verifies data from ID documents at the same time as authenticating the ID document and conducting a biometric facial check comparing a selfie of the customer with the facial image on their ID document.
HooYu Investigate is a ground-breaking investigation platform that instead of displaying results in traditional list format, shows results in a graph database. With our unique data visualisation technology, we have evolved traditional database search into a navigable graph which connects 180 million people, 14 million businesses, 32 million UK addresses, 57 million phone numbers and 18 million email addresses.

 

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BLAST Premier donates $5K to gaming and mental health charity Safe In Our World

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Esports tournament organiser BLAST Premier has donated $5000 to Safe In Our World – a video game charity that supports players, teams and organisations in the industry struggling with mental health issues.

The donation will go towards helping the charity continue to deliver some of its impressive work in the field of mental and physical wellbeing for the betterment of the wider gaming and esports industries. 

Professional esports athletes and gamers struggling with mental health issues and burnout has become a common theme over the last few years, with the pressure put on elite esports stars ever increasing and players’ schedules becoming more demanding than ever. 

Safe In Our World was founded in 2019, with a mission to foster positive mental health wellbeing and deliver support not only for players but also developers, publishers, retailers and the other people and teams who drive the video games industry forward.  

Some of the impressive work the charity has undertaken to date includes launching a Level Up Mental Health Programme that empowers companies to priorities its employees mental health, creating a Safer Together Discord channel that offers a safe space to interact with fellow gamers and introducing a Community Manager Mental Health Course, which is free for community managers and public-facing roles within the industry.

The global Counter-Strike tournament organiser set aside fines that were accumulated and deducted from teams during the 2021 Spring Season (February-June) and donated them to a charity of choice. 

Emily Medd, Director of Digital at BLAST, said: “Never has it been so important to protect and educate esports stars and gamers on the significance of physical and mental wellbeing both on and off the server. Safe In Our World are doing brilliant work in this area, helping gamers understand and talk about their mental health freely – we’re delighted to be able to make a contribution to their outstanding work.”

Rosie Taylor, Charity Officer for Safe In Our World, said: “We’re delighted to have BLAST’s support to continue to eliminate the stigma around mental health in games. It’s paramount to have resources available to every player and every employee in the industry, so that everybody feels safe to reach out and learn more about mental health; not only to support themselves but each other as well.”

The charity’s burning ambition is to grow into a default destination for gamers and developers grappling with mental health issues to ask for help, access information, and read about real people in the gaming space who have had their own struggles — and how they have dealt with them. 

BLAST Premier is a worldwide Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line. 

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eSports

Kia France and Team Vitality announce partnership and launch an innovative and original digital campaign

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Leading global esports organisation Team Vitality is excited to share it has partnered with Kia France. Inspired by esports since 2019, when it began its partnership with the League of Legends European Championship (LEC), Kia continues to be involved in this exponentially growing industry. Attracting millions of players and spectators around the world, esports has become an unmissable combination of sport, lifestyle, and performance. Kia is intensifying its links with esports and is partnering with Team Vitality, the number one esports team in France and home to some of the biggest esports players. Team Vitality is home to the world’s best players competing across eight titles and is one of only ten teams competing in the League of Legends European Championship (LEC). With more than 24 million followers across social media, Team Vitality is the most successful team in France with a huge global presence.

Kia France and Team Vitality are launching a unique pan-European digital campaign to kick off the collaboration. Creation and innovation are the pillars of this campaign, entitled Voyage to Inspiration, which will be broadcast on the social networks of Kia France and Team Vitality from 29 July for a period of three months. For this campaign, Kia France brings an innovative vision of its brand orientation, its identity, and its products. In turn, Team Vitality highlights its expertise in the field of esports and digital technology.

The campaign will feature Team Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electric crossover, which offers a range of up to 510 km (WLTP combined cycle) and can be recharged from 10% to 80% in just 18 minutes, namely 100 km of range recovered in less than 5 minutes!

 

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Innovative digital activations will be carried out throughout the campaign through video content jointly produced by Kia France and Team Vitality using the new Kia brand signature “Movement that inspires”. A co-branded Kia x Vitality product embracing the Kia EV6’s design, performance, and technology features, will appear during the campaign.

We are delighted to have set up this collaboration with Kia France, a leading brand in the electrification market and innovative in its approach. At Team Vitality we pride ourselves on creating content that goes beyond the traditional and it’s great to partner with Kia France to produce something unique for our fans. ” says Fabien DEVIDE, President of Team Vitality.

Innovation and expertise are the key words of our respective industries, so creating this partnership was an obvious choice in view of this shared vision. But beyond this orientation, the strength of our partnership lies in our creativity and our desire to surprise our audiences. Esports is now a major sport discipline, so it is essential for us as a car brand to join this movement and to draw inspiration from it to reach out to these athletes of a new world,” concludes Olivier BOUELHARRAG, Head of Communications at Kia France.

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BLAST announce WePlay Esports as new Russian language broadcast partner

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BLAST Premier has announced a two-year deal with WePlay Esports to broadcast its global Counter-Strike tournament series exclusively in the CIS region.  

Under the nature of the deal, media holding company and esports tournament organiser WePlay Esports will own exclusive Russian language media rights to broadcast this year’s BLAST Premier Fall Groups (September 16-26), Showdown (October 12-17), Final (November 24-28) and World Final (December 14-19) and the entire 2022 season. 

BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line. 

The CIS region represents one of BLAST and CS:GO’s most popular countries for viewership, with it regularly featuring in the most watched regions for each event. A recent study by Esports Charts, reported that Russian-language esports broadcasts in 2020 amounted to a total of 200M hours watched, growth of 10% compared to 2019, with Counter-Strike remaining the second most watched esport in the region. 

Alexander Lewin, VP of Distribution and Programming for BLAST, said: “We’re delighted to welcome WePlay Esports as our latest broadcast partner – with their extensive expertise in Counter-Strike production, WePlay Esports will help to bring the very best of BLAST Premier to Russia for the remainder of the 2021 season and beyond. BLAST has always enjoyed great support and viewership in the CIS region and we look forward to maintaining our industry leading esports production and entertainment for the community to enjoy.”

Maksym Bilonogov, Chief Visionary Officer and General Producer at WePlay Esports, said: “We at WePlay Esports recognize BLAST Premier as one of the best CS:GO circuits out there, which uses technology and creativity to deliver world-class entertainment. Our team will go all out to bring the same level of show to the CIS audience and make sure that the love for the game in the region only grows stronger with time.”

BLAST’s portfolio of media rights currently stands at over 35 partners, meaning BLAST Premier is shown in 18 different languages and over 150 TV territories.

WePlay Esports has experience not only in broadcasting but also in hosting CS:GO tournaments. The company organized WePlay! Lock and Load, two seasons of the Forge of Masters league, WePlay! Clutch Island, and the first season of the WePlay Academy League. 

 

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