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Bragg Gaming Group’s ORYX software business reports huge growth in turnover

George Miller

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ORYX unveils ORYX Gaming live with Delasportcontent aggregation and marketing platform, ORYX Hub
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Popular provider posts 239 per cent revenue increase

 

Bragg Gaming Group has released its results for the nine months ended December 31, 2018. While overall revenues grew 9.7 per cent period on period*, the acquisition of ORYX Gaming in late December 2018 contributed 13.6 per cent of overall Group revenue despite the business combination with Bragg only completing in the last ten days of the year.

“Late 2018 began a period of transformation for the company,” said Dominic Mansour, CEO of Bragg. “Our priority was a complete pivot in strategy away from the old Breaking Data, including exiting the unprofitable AI and ad agency divisions.  We appointed a new executive team and high-profile board members, including Jim Ryan and Paul Pathak. We also completed the acquisition of ORYX Gaming, a profitable, high performing gaming software business. We’re now continuing the momentum at ORYX, growing existing customer relationships and adding new tier one customers, such as Mr Green, Betsson and Casumo, allowing us to build and expand quickly into global gaming markets.”

Bragg’s overall revenue increased by 10 per cent during the period to CDN $8.8M; however the recently acquired subsidiary ORYX Gaming showed substantial growth on its own account, posting CDN $29.2M in revenue in 2018, a 239 per cent increase over the previous year.

Mansour also commented on the progress at subsidiary GIVEMESPORT (GMS). “GMS is undergoing a complete restructure. We have substantially reduced the cost base, realizing annual savings of over CDN $1.6M,” said Mansour. “It’s early days, but we’re performing well ahead of our expectations. We’ve enhanced the quality of content and the changes have already resulted in significant increases in our key metrics, including a 23 per cent increase in Facebook uniques year to date, jumping to 33.6 million in April. Video engagement has also shot up 124 per cent.”

Bragg also expects to report Q1 2019 results by the end of May. “We’ve had a positive start to 2019,” noted Mansour. “With our new leadership team in place and our transformation strategies now underway, we’re already seeing results. We anticipate that for Q1 2019, the consolidated Bragg revenues will be in the range of CDN $8.8M – $10.4M, as compared to CDN $2.7M in Q1 2018,  surpassing our initial expectations. This faster than anticipated growth confirms that we’re on the right path to realizing our vision of building a next generation gaming group.”

 

About Bragg Gaming:

Bragg Gaming Group  is a next generation gaming group with cutting-edge technology, leading brands and world-class management expertise, developing into a global gaming force. Formed by a team of gaming industry experts, Bragg’s portfolio includes ORYX Gaming, an innovative B2B gaming technology platform and casino content aggregator; GIVEMESPORT, a top sports media outlet and with over 26M fans, the number one Facebook Sport Publisher; and GIVEMEBET, a new and growing UK-focused sportsbook.  Through these brands, Bragg is focused on becoming a leader within the evolving global gaming industry.

 

SOURCE Bragg Gaming Group

Industry News

GVC Restructures its Customer Care Teams

Niji Narayan

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GVC Restructures its Customer Care Teams
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Ladbrokes Coral operator GVC has announced that it will reorganise its customer care teams in order to prepare for new VIP requirements in Great Britain. The announcement comes after the Betting and Gaming Council (BGC) adopted new rules for VIPs, created by a GVC-led Gambling Commission working group, including limiting the schemes to those aged 25 or older.

Last month, the Gambling Commission then launched a consultation on whether to make these changes part of the Licence Conditions and Codes of Practice (LCCP) for all licensees.

“GVC was the lead operator in the industry working group on what were formally referred to as VIP schemes,” a GVC spokesperson said.

“This work paved the way for the creation of the new code, which introduces significant enhancements to responsible gambling safeguarding measures for high-value customer (HVC) schemes and reduces the number of customers eligible to participate, including a complete restriction for those aged under 25.”

The spokesperson said in order to facilitate these changes, GVC has begun a restructuring of its customer care team.

He added that certain roles were placed at risk of redundancy under the restructuring, but said the operator expects the number of redundancies to be low.

“As a result of the restructure, a number of roles have been identified at risk, though it is hoped and expected that by offering alternate positions within the group, compulsory redundancies will be kept to a minimum.”

VIP schemes have become a controversial element of British operators’ businesses following a number of regulatory failings involving players designated as high-value customers.

The All-Party Parliamentary Group (APPG) on Gambling Related Harm said in its report on industry performance and regulatory change last month that these “highly problematic” loyalty programmes be banned.

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Industry News

Spinmatic Partners with Italian Platform Provider Pixelo

Niji Narayan

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Spinmatic Partners with Italian Platform Provider Pixelo
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Online casino games developer and supplier Spinmatic has partnered with the Italian platform provider Pixelo. Spimatic’s whole suite of video slots will soon be available to all the clients that have integrated the Pixelo platform.

The first operator to benefit from going live with Spinmatic games will be Vincitu, on its main website www.overplus.it, and other sites. Vincitu has its own package of casino games and it is among the most successful ones on the Italian market.

“Spinmatic is one of the main casino game providers on the market and Pixelo is a young but very dynamic and growing company. We are sure that thanks to Spinmatic’s high-performance games the successes will be even greater and our position on the Italian market as a software platform will be increasingly consolidated and appreciated by our customers,” Cristina Ferrario, CCO of Pixelo, said.

“Working with Pixelo for this integration was very easy, and we are very happy that our video slots are going to be part of its suite of games. Italy is a very special market for us, and I am sure this agreement will be very successful,” Gianfranco Arrichiello, Sales Manager at Spinmatic, said.

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Industry News

Gaming Realms Signs New Distribution Deal with Rank Group

Niji Narayan

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Gaming Realms Signs New Distribution Deal with Rank Group
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Gaming Realms has signed a new three-year distribution deal with the Rank Group.

Rank Group casino and bingo brands such as Aspers Casino, Lucky VIP Casino and Kitty Bingo now offer players the entire Slingo Originals portfolio of Gaming Realms, including top performing titles Slingo Monopoly, Slingo Rainbow Riches and Deal or No Deal Slingo.

“We are delighted to announce the continued strengthening of our relationship with Rank through this agreement. We constantly strive to bring new and exciting content to an increased audience and believe that through Rank’s great portfolio of brands we can further enhance the Slingo brand here in the UK,” Michael Buckley, interim CEO and chairman of Gaming Realms, said.

Gaming Realms already provides its Slingo portfolio to Rank’s Mecca brand in the UK, with the new agreement extending their distribution to the Stride Gaming brands acquired by Rank last year.

“We’ve been huge fans of Slingo ever since it hit the UK market, so the opportunity to add ALL the Originals to our game portfolio this year is genuinely exciting, and well worth the wait! We look forward to building on its success and bringing this market-leading content to a wider audience than ever before,” Riaan Slabbert, chief product officer of Rank Digital, said.

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