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How big data helps to shape the future of marketing strategy for operators with Alex Kornilov (BETEGY) in Vilnius

Zoltan Tundik

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Nowadays, in the digital era, most of the gambling industry operates on the Internet and the global data volume is dramatically growing. That large portion of data is called Big Data and it is not just a large amount of information, but a unique technology aimed at data processing and usage, particularly, the ways to find the necessary information in large data sets.

When it comes to business, the concept of Big Data stands for many tools, approaches and methods to analyze and process both structured and unstructured data, its further employment in specific areas and achievement of various goals.

The Big Data term emerged in 2008. Since then, it has been explained in different ways. However, the main thing you need to know for a holistic understanding of Big Data is a few simple words: data storage and processing.

It’s safe to say that the primary purpose of using Big Data technology is to achieve maximum efficiency in processing a large amount of information. (source: https://medium.com/@slotegrator/)

During the second and up to date, the most important edition of MARE BALTICUM Gaming Summit, Alex Kornilov, CEO & Founder at BETEGY, will have a keynote presentation which is titled “How big data helps to shape the future of marketing strategy for operators” and will focus on the following key points:

– sports content as the most valuable content online
– why does the US lead the way in data visualisation
– operators vs. media companies
– how operators can utilise sport data in marketing communication
– new approaches for content creation and content distribution on a scale

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

About Alex Kornilov

Alex Kornilov is a serial entrepreneur who started his first business at 18. In 2007 he won “Dragons Den” TV show and had his first steps for a big success in the tech industry. Since then he got involved in several “big data” projects. In particular, he took part in various research projects executed by The State Institute of Complex Technical-Economic Researches.

In 2012, he founded “BETEGY” which is the sports data analytics company. The team created an automated self-learning system which predicts outcomes of football games with high accuracy (betegy.com). The company also licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Baltics

iSoftBet inks TOPsport content and platform agreement

George Miller

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iSoftBet inks TOPsport content and platform agreement
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Baltic markets operator to launch leading provider’s games and access 3,000+ titles via leading GAP platform

 

iSoftBet, the leading online and mobile casino content provider, has agreed a deal with Lithuanian operator TOPsport, which will see its proprietary slots and table games go live on the operator’s platform, as well as integrating its cutting-edge Game Aggregation Platform (GAP).

TOPsport customers will have access to iSoftBet’s best-performing slots portfolio, including smash hits Hot Spin and The Dalai Panda, and latest release Book of Immortals and Pinata Fiesta.

In addition, the major Baltic markets brand will gain access to iSoftBet’s GAP content portfolio, enabling it to choose from more than 3,000 slot and table games provided by the supplier’s platform partners.

iSoftBet’s GAP platform offers content from 46 of the largest third-party suppliers in the iGaming industry, as well as a host of advanced marketing and real-time gamification tools.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re very pleased to have signed with TOPsport, which significantly increases our presence across the Baltic markets.

“We are always looking to grow in important and emerging territories, and the Baltics is a key region for us as we continue to lead the way in regulated market growth. We look forward to a long and successful partnership with TOPsport.”

Gintaras Staniulis, CEOat TOPsport, said: “We are delighted to sign with iSoftBet, who are one of the most well-known content providers in the industry. Their leading games and GAP portfolio offer something unique in the market, and we are confident that our relationship will be a success.”

iSoftBet is a finalist in the RNG Casino Supplier of the Year and Mobile Supplier of the Year categories at the EGR B2B Awards 2019.

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Baltics

Gambling Revenue in Latvia Increases 15% for Q1 2019

Niji Narayan

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Gambling Revenue in Latvia Increases 15% for Q1 2019
Image Source: etsy.com
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The gambling revenue in Latvia has increased 15.3% year-on-year in the first three months of 2019. The revenue from gambling operations shot up by 15% year-on-year to €77.5m from €67.2m.

Gambling income also rose by 15.9% from €63.5m to €73.6m. Licensed operators grossed €56.4m in revenue from gambling machines. Their first quarter revenue increased by 12.8%. The operators made €50.0m in 2018 during the first three months. Roulette and blackjack, contributed €3.9m to the income posted.

Online casino games contributed €8.8m to the overall online gambling income. The figures are up 39.2% year-on-year. Card tournaments income was recorded €73,000, up 15.8% from the figures posted for the first quarter in 2018.

The hike in revenues for the licensed operators is being attributed to the strong steps taken by the country’s gambling regulator to block illegal and unlicensed gambling websites operating in Latvia.

 

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Baltics

UltraPlay is now the Best eSports Service Provider in the Baltics

George Miller

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UltraPlay is now the Best eSports Service Provider in the Baltic
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The company received high industry recognition in the 2019 BSG Awards

 

Twenty-one industry accolades were handed to the winning companies in the first Baltic and Scandinavian Gaming Awards, which were held during Mare Balticum Gaming Summit, on the 9th of May, in Vilnius, Lithuania.

UltraPlay received Best eSports Service Provider in the Baltics – the first award for the year and 6th in total for the company’s unrivaled eSports odds service. Lyubomira Petrova, Chief Marketing Officer at UltraPlay commented on the award:

“UltraPlay’s leadership in eSports betting was once again highly recognized. It is an honor to be acknowledged as the Best eSports Service Provider from the BSG Awards 2019 – a true inspiration for the entire team of UltraPlay and high recognition from the industry in the region.”

Above 100 delegates from the gambling industry attended the second edition of Mare Balticum Gaming Summit. This year the Summit had a strong focus on the gaming regulations and jurisdictions in the Baltics and the Nordics. As part of the discussion panel “Gambling Industry in 2020”, Lyubomira Petrova (CMO at UltraPlay) shared her knowledge on eSports and its significance in the following years, while  Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft),  and Robert Toth (Key Account Manager at Global Bet) talked on GDPR and Virtual Sports.

“I had the pleasure to speak at Mare Balticum Gaming Summit and present why eSports is going to play a key role in the gambling industry in 2020 and beyond. Discussing what the future holds for the industry, we see the tremendous growth of eSports and its importance in terms of betting and player’s engagement.”, added Petrova.

The company is now heading to G2E Asia, Macao and is nominated in 2 categories for the G2E Asia Awards: UltraPlay’s eSports White Label Solution is shortlisted in the “Best B2B Digital Product Solution” category, and Dariy Margaritov, founder of UltraPlay is nominated in the category “Best industry rising stars”.

UltraPlay will be attending G2E Asia, Macao, from May 21st to 23rd, 2019. How to establish a profitable eSports betting brand will be the exclusive session to be held at the company’s booth #D909 by Mario Ovcharov, CEO of UltraPlay, on May 22nd, 11:30 am. You can book your meeting in advance at sales@ultraplay.net.

 

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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