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How big data helps to shape the future of marketing strategy for operators with Alex Kornilov (BETEGY) in Vilnius

Zoltan Tundik

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Nowadays, in the digital era, most of the gambling industry operates on the Internet and the global data volume is dramatically growing. That large portion of data is called Big Data and it is not just a large amount of information, but a unique technology aimed at data processing and usage, particularly, the ways to find the necessary information in large data sets.

When it comes to business, the concept of Big Data stands for many tools, approaches and methods to analyze and process both structured and unstructured data, its further employment in specific areas and achievement of various goals.

The Big Data term emerged in 2008. Since then, it has been explained in different ways. However, the main thing you need to know for a holistic understanding of Big Data is a few simple words: data storage and processing.

It’s safe to say that the primary purpose of using Big Data technology is to achieve maximum efficiency in processing a large amount of information. (source: https://medium.com/@slotegrator/)

During the second and up to date, the most important edition of MARE BALTICUM Gaming Summit, Alex Kornilov, CEO & Founder at BETEGY, will have a keynote presentation which is titled “How big data helps to shape the future of marketing strategy for operators” and will focus on the following key points:

– sports content as the most valuable content online
– why does the US lead the way in data visualisation
– operators vs. media companies
– how operators can utilise sport data in marketing communication
– new approaches for content creation and content distribution on a scale

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

About Alex Kornilov

Alex Kornilov is a serial entrepreneur who started his first business at 18. In 2007 he won “Dragons Den” TV show and had his first steps for a big success in the tech industry. Since then he got involved in several “big data” projects. In particular, he took part in various research projects executed by The State Institute of Complex Technical-Economic Researches.

In 2012, he founded “BETEGY” which is the sports data analytics company. The team created an automated self-learning system which predicts outcomes of football games with high accuracy (betegy.com). The company also licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Baltics

Enlabs Signs Sponsorship Agreement with Lithuanian Football Federation

Niji Narayan

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Enlabs Signs Sponsorship Agreement with Lithuanian Football Federation
Photo Source: bbc.com
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Enlabs has signed a sponsorship agreement with the Lithuanian Football Federation (LFF). Enlabs’ Optibet becomes the main sponsor of the Lithuanian women’s and men’s national team. The agreement gives great exposure to Optibet and at the same time contributes to the development of Lithuanian football.

“It feels very good that we are increasing Optibet’s exposure in Lithuania and showing that we are serious about our goal of becoming the market leader. Basketball and football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country. The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men’s team will soon gather for the UEFA European Championship Qualifying. Our strategy of being closely associated with sports is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have broad and qualitative brand exposure in the region,” Robert Andersson, President and CEO of Enlabs said.

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Baltics

BlueRibbon Software Expands to the Baltic States with Olympic Entertainment Group Partnership

George Miller

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BlueRibbon Software Expands to the Baltic States with Olympic Entertainment Group Partnership
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Olympic Entertainment Group (OEG), the leading provider of online gaming services in the Baltic states, has partnered with BlueRibbon Software, the B2B marketing platform provider, to bring new online experiences to its players.

The strategic partnership marks a milestone for BlueRibbon as the company continues to enter new markets across the world. In the past few months, BlueRibbon has signed several significant deals with major European and Latin American operators.

OEG will use BlueRibbon’s first-of-its-kind player engagement solution across its digital assets, giving OEG the power to create bespoke jackpots that drive player acquisition, engagement, and retention. Such a unique differentiation will set OEG’s player experience apart from its regional competitors, giving the group new opportunities.

Omer Efraim, Olympic Entertainment Group CTO said, “We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon Jackpot platform; the ability to offer cross-product and cross-provider Jackpots goes hand in hand with our strategy for innovation and differentiation.”

Co-founder and CEO of BlueRibbon Amir Askarov said, “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play. BlueRibbon offers operators and players a win-win situation. Operators can create, control, and market bespoke jackpot promotions to different segments, and players are excited by the increased chances of winnings.”

“As we continue our expansion into new markets, partnering with OEG, the preeminent operator in the Baltics and Eastern Europe, is a great opportunity for us. OEG has recognized that there is a need to introduce innovative products and they have chosen our solution as the way to do it. We are sure that OEG’s players will be thrilled by the new jackpot opportunities they can participate in,” continued Askarov.

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Baltics

Lithuanian iGaming Revenue Increases in H1 2019

Niji Narayan

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Lithuanian iGaming Revenue Increases in H1 2019
Photo Source: eurasiareview.com
Reading Time: 1 minute

 

Online gambling revenue in Lithuania has increased to €17.5m in H1 2019. The revenue from land-based gaming was also up year-on-year.

Remote betting was the primary source of income with revenue rising from €8.1m to €10.4m. Online casino revenue was also up from €3.8m to €6.4m in H1 2019, with a total of six operators active in this section of the market. Players spent a total of €271.7m on iGaming in the period, up from €255.6m last year, winning €254.2m in the process.

Revenue from the land-based gambling increased from €33.7m in the first six months of 2018 to €34.6m this year. Table games generated €8.6m in land-based revenue, up from €8.4m last year, while sports betting revenue dipped slightly from €4.9m to €4.7m. Players wagered €233.9m on land-based gambling games in the first half, up from €230.6m last year, winning a total of €199.4m.

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