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UltraPlay is now the Best eSports Service Provider in the Baltics

George Miller

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UltraPlay is now the Best eSports Service Provider in the Baltic
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The company received high industry recognition in the 2019 BSG Awards

 

Twenty-one industry accolades were handed to the winning companies in the first Baltic and Scandinavian Gaming Awards, which were held during Mare Balticum Gaming Summit, on the 9th of May, in Vilnius, Lithuania.

UltraPlay received Best eSports Service Provider in the Baltics – the first award for the year and 6th in total for the company’s unrivaled eSports odds service. Lyubomira Petrova, Chief Marketing Officer at UltraPlay commented on the award:

“UltraPlay’s leadership in eSports betting was once again highly recognized. It is an honor to be acknowledged as the Best eSports Service Provider from the BSG Awards 2019 – a true inspiration for the entire team of UltraPlay and high recognition from the industry in the region.”

Above 100 delegates from the gambling industry attended the second edition of Mare Balticum Gaming Summit. This year the Summit had a strong focus on the gaming regulations and jurisdictions in the Baltics and the Nordics. As part of the discussion panel “Gambling Industry in 2020”, Lyubomira Petrova (CMO at UltraPlay) shared her knowledge on eSports and its significance in the following years, while  Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft),  and Robert Toth (Key Account Manager at Global Bet) talked on GDPR and Virtual Sports.

“I had the pleasure to speak at Mare Balticum Gaming Summit and present why eSports is going to play a key role in the gambling industry in 2020 and beyond. Discussing what the future holds for the industry, we see the tremendous growth of eSports and its importance in terms of betting and player’s engagement.”, added Petrova.

The company is now heading to G2E Asia, Macao and is nominated in 2 categories for the G2E Asia Awards: UltraPlay’s eSports White Label Solution is shortlisted in the “Best B2B Digital Product Solution” category, and Dariy Margaritov, founder of UltraPlay is nominated in the category “Best industry rising stars”.

UltraPlay will be attending G2E Asia, Macao, from May 21st to 23rd, 2019. How to establish a profitable eSports betting brand will be the exclusive session to be held at the company’s booth #D909 by Mario Ovcharov, CEO of UltraPlay, on May 22nd, 11:30 am. You can book your meeting in advance at [email protected]

 

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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Baltics

Pronet Gaming agrees content deal with All41 Studios

George Miller

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Pronet Gaming agrees content deal with All41 Studios
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Next generation platform provider Pronet Gaming is to offer a selection of premium content from All41 Studios after agreeing a deal with the Microgaming-affiliated studio.

The collaboration will enable the provider to integrate top-performing games such as Arena of Gold and Book of Atem to its iGaming platform, further diversifying the range of content available to its partners.

Backed by Microgaming in 2019, Estonian-based All41 Studios will join the 70 game providers which are already offered through Pronet Gaming’s casino and sports betting solution, adding to its portfolio of over 6,000 casino games.

Bobby Longhurst, Pronet Gaming CCO, said: “All41 Studios has quickly made a name for itself in the industry for creating quality slot games which deliver results and drive engagement.

“As a business which is always looking to offer our partners content that adds value, we’re pleased to be integrating their top-brass portfolio and look forward to a successful partnership.”

Carlo Cooke, Sales Manager at All41 Studios, said: “The entire team at All41 Studios work tirelessly to deliver the best possible gaming experience to even the most discerning player.

“It’s a real privilege to kickstart this strategic partnership and we anticipate very positive results.”

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Baltics

New Survey Reveals Support for Gambling Ad Ban in Lithuania

Niji Narayan

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New Survey Reveals Support for Gambling Ad Ban in Lithuania
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According to a new survey commissioned by the Lithuanian Gambling Supervisory Authority, the majority of Lithuanians support a ban on advertising gambling products.

The survey of 1001 adults found that in total, 12% of respondents said they gambled – excluding playing lotteries – in the past year, with men aged 29 or under the most likely group to gamble. Meanwhile, 43% played lotteries, down from 51% in the previous year’s survey, with those aged 40-49 most likely to play.

Among those who gambled on non-lottery products, 47% said they did so at slot machine parlours, up from 33% in 2019. Meanwhile, 41% gambled online, compared to 38% in 2019, while 29% bet on sports, down one percentage point, and 26% went to casinos, down 6%.

While just under half of the respondents (47%) said they had seen gambling advertisements, the majority were of the opinion that new controls for marketing should be introduced.

Of those surveyed, 76% said gambling advertising should be reduced, while 52% said it should be banned outright, compared to only 22% who said that lottery advertisements should be banned.

The survey also found that 74% of respondents recognised that gambling can be addictive, while 68% said they were familiar with retail self-exclusion tools. In addition, 53% said that advertisements about the potential dangers of gambling were important.

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Baltics

Gaming Innovation Group signs with SIA Admirāļu Klubs from Latvia

George Miller

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Gaming Innovation Group to expand partnership with K.A.K. DOO with online and retail sportsbook deal
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Gaming Innovation Group Inc. (GiG) has today signed a long term contract with SIA Admirāļu Klubs, one of the leading gambling enterprises in Latvia, for the provision of GiG’s platform, sportsbook and front-end development to launch their new digital operation in the regulated Latvian market.

Together with related companies, Admirāļu Klubs has experienced rapid growth since its inception and now boasts many gambling halls, making it the market leader in the Latvian gambling industry. The gambling halls serve a wide variety of visitors, in towns and cities across the country tailoring a spectrum of entertainment options to their tastes and interests. To further drive its footprint in the regulated market, Admirāļu Klubs is now taking their operation to the next level by launching a new digital sports and casino brand.

The regulated Latvian online gambling market saw double digit growth in the third quarter of 2020 vs the previous year, with online gambling revenue jumping 16%. Admirāļu Klubs’ already established brand recognition and market knowledge, coupled with GiG’s technology and expertise in delivering digital excellence for its land-based partners puts this new partnership in a prime position to capitalize on the growing opportunity within Latvia.

The sports and casino offering is expected to go live in 2021. The term of the contract is for an initial three year period. This partnership further emphasises GiG’s drive to support multiple partners in regulated markets scaling out its tech investment.

SIA Admirāļu Klubs says: “Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.” 

Richard Brown, Chief Executive Officer of GiG says, “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.” 

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