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Gambling in the USA

MGM Resorts’ Responsible Gambling Program Hits Unprecedented 1 Million Customer Interactions Nationwide

George Miller

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MGM Resorts' Responsible Gambling Program Hits Unprecedented 1 Million Customer Interactions Nationwide
Photo Source: barrons.com
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GameSense milestone coincides with Responsible Gaming Education Week

MGM Resorts International announced that GameSense, an innovative responsible gaming initiative that was adopted by MGM Resorts in 2017, recently surpassed 1 million customer interactions at its U.S properties. The program focuses on having positive, transparent and proactive conversations about how to gamble responsibly. The adoption of GameSense marked an unprecedented commitment to integrating responsible gambling education into the MGM Resorts guest service model and the achievement of this milestone further supports MGM Resorts’ responsible gaming culture.

GameSense is an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC). The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and can pick up educational materials and other resources. GameSense is designed to help guests make informed decisions and to help keep gambling fun. The program has earned recognition from the National Council on Problem Gambling.

“We’re thrilled to have reached this milestone,” said Rich Taylor, Executive Director of Responsible Gaming at MGM Resorts. “Our conversations with guests are not only about encouraging responsible play, but improving guest relationships and providing world-class service. I’m so proud of our teams, especially the GameSense Advisors, who deliver GameSense to our guests every day.”

MGM Resorts Recognizing Responsible Gambling Education Week Sept. 16-20

GameSense is reaching landmark milestones as MGM Resorts prepares to recognize Responsible Gaming Education Week. From Sept. 16-20, Responsible Gaming Education Week brings together industry, advocacy regulator and other key stakeholders to promote transparency and gaming literacy while showcasing an everyday commitment to responsible gaming.

During Responsible Gambling Education Week, the company is partnering with American Gaming Association (AGA) to help spread awareness and educate guests on how to make informed and responsible decisions while playing. MGM Resorts and the AGA both prioritize responsible gaming as an integral part of the industry’s daily operations. Responsible Gaming Education Week efforts are taking place as MGM Resorts’ newly opened and recently remodeled sports books prepare for an influx of guests for football season.

 

ABOUT MGM RESORTS INTERNATIONAL:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 30 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company recently acquired the operations of Empire City Casino in New York and Hard Rock Rocksino in Ohio, which was rebranded as MGM Northfield Park. In 2018, MGM Resorts opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.

 

Source: MGM Resorts International

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Cordish Celebrates Groundbreaking Ceremony for $150 M Live! Casino

Niji Narayan

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Cordish Celebrates Groundbreaking Ceremony for $150 M Live! Casino
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Stadium Casino Westmoreland, an affiliate of The Cordish Companies, has celebrated the groundbreaking ceremony for the new $150m Live! Casino.

Cordish executives were joined by Pennsylvania State Senator Kim Ward and State Representative George Dunbar, along with dozens of regional business, community and tourism leaders, for the first turn of the shovels marking the start of construction on the 100,000-square-foot gaming, dining and entertainment destination.

Live! Casino will be part of the popular 1.3-million-square-foot Westmoreland Mall development, located in Hempfield Township, approximately 30 miles from downtown Pittsburgh.

Live! Casino will feature 750 slots and approximately 30 live action table games; a Sportsbook; plus, nationally-recognised restaurants and live entertainment venues. The Project is expected to generate $188 Million in annual economic impact, with an additional $148 Million in economic impact from construction, including approximately 960 direct and indirect construction jobs, plus approximately 500 permanent new jobs for local and regional residents.

“We couldn’t be more pleased to break ground on the newest Live! Casino project and expand this distinctive brand even further into Pennsylvania. We are a family-owned company that is deeply committed to treating our guests like family, so we’re going to ensure that everything our guests have come to love about Live! Casino – first-class service, friendly atmosphere and exciting environment – is reflected in this new, unique gaming, dining and entertainment destination in Westmoreland County,” Jon Cordish, Principal of The Cordish Companies.

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Gambling in the USA

Online Gambling Revenue in Delaware Slips to One-year Low in October

Niji Narayan

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Online Gambling Revenue in Delaware Slips to One-year Low in October
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Delaware igaming revenue in October has touched the lowest level of the year due to a sharp month-on-month decline in revenue at Dover Downs.

The online gaming revenue in October was $246,092, which is 36.1% down from $384,830 in September. Consumers spent $9.4m on igaming in October, down from $11.8m in September.

Video lottery was the primary source of revenue for the market’s three licensed operators, accounting for $184,224 of the total. Table games followed on $40,428, but this was significantly lower than $171,156 in September.

Poker rake and fee revenue was relatively level month-on-month at $21,439. Players won a total of $9.6m, including $6.4m from table games and $3.2m from video lottery.

Delaware Park was the market leader in October, recording $126,126 in revenue, only slightly down on the previous month. Harrington Raceway followed with revenue of $77,171 for the month off total consumer spending of $1.1m.

Dover Downs slipped from first place in September to last in October, mainly due to a $6726 loss for its online table games, compared to $119,648 in revenue in the previous month.

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Gambling in the USA

Free-to-play planets align for SportCaller with Sports Equinox

George Miller

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Free-to-play planets align for SportCaller with Sports Equinox
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FanDuel partnership sees FTP specialist ramp fan engagement at milestone intersection of major US sports

SportCaller, the free-to-play (FTP) sports-game specialist, has bolstered its partnership with US operator FanDuel through the success of its latest game-rollout to fresh audiences countrywide across North America.

Having integrated SportCaller’s easy-to-deploy FTP platform – initially targeting March Madness, the MLB and then the new NFL season – FanDuel’s latest game targeted that rarest of sporting phenomena, the Sports Equinox, which had occurred only 18 times previously.

A Sports Equinox takes place when all four major sports (NBA, NHL, MLB and NFL) play a game on the same day. Twenty-six games took place across each of the four tentpole sports and users were asked to pick at least 20 correct results in order to win a share of the $500k jackpot. This FTP game was a first for FanDuel in that it was open to both Sportsbook and Fantasy customers, resulting in record-breaking take-up rates from players countrywide.

Alongside this SportCaller-powered FTP game, FanDuel also launched a mini-site with a data-driven Sports Equinox countdown clock to the first games of the day, which was even projected on to the side of a skyscraper in New York’s Times Square for the lead-up to the games. Sports Equinox followed hot on the heels of Keep the Cash, another $1 million game launched in time for the start of the NFL season in order to enhance fan engagement throughout the regular season and the playoffs.

This is a unique FTP offering in the US market, leveraging the success and learnings from Paddy Power Betfair whose original concept, Beat The Drop, shattered best-case projections at the 2018 World Cup. The instant acclaim for this product rollout (turning the tables on traditional operator-player dynamics by awarding customers their “winnings” up front) underlines the synergies delivered from a wider global collaboration with Flutter Entertainment, for whom SportCaller’s market-leading platform is fast becoming a key cog in a brand-wide localisation strategy.

Lorcan Kelly, VP of sportsbook product at FanDuel, said: “With this platform, we can now deploy new games, like Sports Equinox and Keep the Cash, as a targeted approach towards key sporting events, each offering a tailored solution with efficient real-time reporting.”

SportCaller MD Cillian Barry added: “After the breakout success of Beat The Drop for Flutter Entertainment over the last World Cup, it’s a real validation to now be delivering similar record-breaking retention results for FanDuel in the States. It’s an exciting time in an embryonic market.

“It’s so rare that the planets align for a Sports Equinox. Therefore, it was great that we could respond by creating a game that immediately captured the public’s imagination and attention. It consolidates the traction already generated by games such as Keep the Cash, which offers free games for the duration of an enthralling NFL season that is coming to the boil over the next few months.”

All SportCaller games ride on the back of a unique account-management platform, which is equipped with the industry’s finest CRM and geolocation tools. This helps overcome any local regulatory challenge across fragmented legislative landscapes, above all in the US where regulation continues to show varied hands state-by-state.

SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.

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