Industry News
Gambling Trends to Follow in 2020
One of the key success factors of any industry is the ability to adapt to the new era. This has become truer in recent years when technology introduces hundreds of new possibilities every day. We have already seen many successful companies that refuse to adapt to change, and we all know how that ended for Blockbuster or Kodak.
Of course, the casino industry, which has benefited significantly from the Internet, is constantly reinventing, and new trends emerge every year that are worth checking out:
Safer Games
Although casino scams are becoming less common, new technologies like Fair Go Casino Login are deployed by the gambling industry to avoid any issue. The main focus of improvements in this area are:
- Two-factor authentication and advanced login that includes facial recognition;
- Faster withdrawals;
- KYC (Known Your Customer) Processes;
- Legal compliance.
A safer industry works in many ways: new customers check positive reviews online, and current players have more confidence to play even higher.
Cryptocurrencies
Cryptocurrencies like Bitcoin or Ethereum have been among us for more than ten years, and their technological advances can be used in many industries.
Many casinos, especially those that operate in “gray” markets, have added Bitcoin to their cashiers and process deposit and withdrawals in cryptos around the world. Another great benefit, besides anonymity, is that the transaction fee is meager, which saves money for both players and casinos.
The backbone of cryptos, the blockchain, is also used to develop new casino technologies that make the entire betting process more transparent and secure.
Live Dealer and Exclusive Games
Offering exclusive perks is a global trend, used by many industries, from clothing to gaming. Exclusive games can include unique designs, added prize pools, or even branded games with movies or rock bands.
And there is a trend for those players who like betting but don’t trust online software: live dealer games. The name is very explanatory: casinos organize a location with live cameras and different games (Blackjack, Roulette, Baccarat, etc.), and gamblers can bet from their place watching the action live.
In 2020, more and more casinos will continue to add live games and more features that will bring casino emotions to players’ homes.
Mobile Gaming
Today it’s common to buy any good from a gadget. No matter what you need, it’s possible to get it using one of many apps available.
Now, virtually all casinos have a mobile client, or at least and HTML5 version, friendly with web browsers. Betting from a smartphone in sports or any casino game is a revolution that has just begun. The challenges are to successfully adapt the games to smaller screens without losing any essential visual element and develop interfaces for touch screens.
Mobile payments are also a dominant trend, so in the short term, casinos can strengthen their relationship with e-wallets to improve the payment speed.
Surely in 2020 and the following years, we’ll witness more changes in the casino industry: new trends will emerge with new tech developments that the casino industry will adapt immediately to enhance the user experience.
Asia
SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
Industry News
CogniPlay Launches New Social Casino Platform
CogniPlay has launched its new software product, which aims to provide a robust online sweepstakes or social gaming platform to its clients. The system is designed to be modular, allowing customers to tailor their brand and offering to what they believe will give them optimal performance.
The CogniPlay system has several key integrations which help to deliver the product, including games integrations with the likes of Pragmatic Play, BetSoft, Mascot Gaming and many more, giving them 100s of games for their clients. There are other integration options for their customers to pick from too, including affiliate programme software, CRM platforms and associated products, KYC, ID verification, Geo-IP systems, Gamification and customer support.
They also have a very long and extensive development pipeline which will see the product offering develop at pace, giving clients an extensive list of options and USPs, and of course giving players a great user experience as a result.
As well as the platform itself the CogniPlay team, due to their considerable experience, also offer a whole host of managed services, with almost a menu that clients can choose from to fill any gaps in their own skillsets or experience.
CogniPlay’s Chief Executive Officer Allan Turner said: “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.
“Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup. This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti-money laundering, fraud, risk assessment and ID verification.”
Industry News
IGT Reports First Quarter 2024 Results
International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.
“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.
Key Highlights:
- Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
- Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
- Received a supply contract extension from the UK National Lottery
- Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
- Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
- Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
- Launched iGaming content in Rhode Island
- Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.
“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.
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