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SuperLenny takes a step into the Indian market

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SuperLenny takes a step into the Indian market
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The successful launch of SuperLenny.com/in/ represents a huge step forward for SuperLenny. The online gambling guide often falls in the shadows of its larger competitors in size and global reach, but are regardlessly loved by an army of loyal users all over the world. Staying true to its slogan, “deer to be different,” SuperLenny is constantly challenging what it means to be an online gambling guide and is laser-focused on developing new and innovative features for its users.
In a world where fake news is influencing financial markets and political elections alike, lighthouses of truth, trust, and honesty, like SuperLenny.com, are not only needed but crucial to the very survival of the online gambling industry and its players. For what is an online casino or an online sportsbook without trust? Players all over the world are asking themselves this very question, and as the night is dark and full of terrors, more and more are seeking SuperLenny.com as their beacon of light, advice, and honesty.

New markets, new products

Localization is more than just translating language. Localization is adoption. It’s not camouflage, but insertion. The SuperLenny team has taken these principles to its core to make the launch in India as smooth and successful as possible.

Among else, SuperLenny has developed the most thorough guide to online kabaddi betting. This ancient and indigenous Indian sport is popular across the whole sub-Indian continent, but bettors in India hold kabaddi particularly close to their hearts. SuperLenny has with this given Indian bettors, regardless of former experience level, a way to win more with better odds.

Experienced editor-in-charge

To head the new expansion, SuperLenny has hired a new and experienced editor-in-charge for the Indian gambling portal, Tanvi ClarkeTanvi Clarke graduated from IGNOU The People’s University in Delhi with an M.A. in English, and has already shown promising potential in her new position.

“I am honored to be a part of such a great team and a market-leading organization. Performance marketing is nothing without performers, and luckily both SuperLenny and its mother company are filled to the brim with industry-wide recognized talents,” says Ms. Clarke.

India is the 6th market for SuperLenny

SuperLenny is with the latest expansion operating in a total of six markets, including FinlandSweden, the United KingdomGermany, and Canada. SuperLenny has, with this established itself as a significant market player in the iGaming world, and the iGaming portal is now rigged for substantial future growth.
More markets are currently being considered, but are yet to be commercially evaluated by the SuperLenny team.

Why SuperLenny is launching in India

The Indian online gambling market is among analysts considered to be one of the most promising candidates to enter the exclusive group of top-earning markets worldwide, for the online gambling industry. A combination of high digital penetration, a population largely fluent in English, and a sound betting and gambling culture, primes India to become a rising star for online gambling companies in the years to come.
SuperLenny is wholly owned and operated by Gaming Innovation Group, listed at Oslo Stock Exchange and Stockholm Stock Exchange.

 

SOURCE SuperLenny

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Asia

Google I/O 2024 Project Gameface Android Showcase Powered By Made-in-India Indus Battle Royale

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At Google I/O 2024, Google and SuperGaming showed how developers can empower over three billion Android devices with an unprecedented level of accessibility. The Project Gameface for Android showcase was also powered by SuperGaming’s upcoming made-in-India-for-the-world battle royale, Indus.

“We believe that with Project Gameface and Google AI, developers have the opportunity to bring gaming to everyone,” says Roby John, CEO and co-founder, SuperGaming. “We’re proud to partner with Google to showcase the fullest expression of accessible gaming through Indus at Google I/O 2024.”

Accessibility is crucial because it allows for games to be enjoyed by a wider range of players — regardless of their cognitive, physical, or sensory abilities. With Project Gameface, players can raise their eyebrows to click and drag, or open their mouth to move the cursor, making it possible for anyone to pursue gaming.

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GROSS GAMING REVENUES UP 18.5% TO PHP81.7 BILLION IN 1Q

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The Philippine Amusement and Gaming Corporation (PAGCOR) today said the country’s Gross Gaming Revenues (GGR) in the first quarter of the year reached Php81.70 billion, an 18.54% increase from the Php68.92 billion in the same quarter last year.

The latest GGR is another new record, sustaining an upward trend for the local gaming industry since the post-pandemic recovery started in the last quarter of 2022.

PAGCOR Chairman and CEO Alejandro H. Tengco said the Electronic Games (E-Games) sector continues its record-breaking performance, bringing in Php22.5 billion or more than six times the 2023 first quarter revenues of Php3.5 billion.

“The E-Games revenue performance continues to exceed our projections, and this reflects how gaming technology and the proliferation of mobile devices is influencing not only our daily lives but our entertainment choices as well,” he said.

“With the way technology is constantly shaping our lives and the way we do business, and even the way we choose to be entertained, the future of gaming clearly lies in this sector,” Mr. Tengco added.

The PAGCOR chief said the state-run gaming agency’s improved regulatory policies and reduced fees also contributed to the success of the E-Games sector.

“We are confident that with our new regulatory policies, more gaming companies both here and abroad will continue to look at business and investment opportunities in the Philippine gaming industry,” he said.

The biggest contributor to the 1Q GGR is still the country’s licensed casinos which brought in Php49.7 billion, although it is lower than the PhpPhp54.15 billion year-on-year.

PAGCOR-operated casinos under the Casino Filipino brand brought in Php4.69 billion, also lower than the previous year’s Php5.13 billion, underscoring the challenge faced by the segment as more players continue to migrate to online platforms.

Bingo operations contributed Php4.81 billion to the GGR, also lower than the 2023 first quarter take of Php6.13 billion.

The country’s projected full year GGR is Php336 billion and the first quarter total is more than 24% of the target. Gaming revenues traditionally spike in the last quarter of the year.

The first quarter GGR for 2024 is however still higher than the previous record of Php80.12 billion set in the last quarter of 2023, when full-year GGR reached Php285.27 billion.

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ProgressPlay takes new standalone product to Asia

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ProgressPlay takes new standalone product to Asia
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ProgressPlay, renowned as one of Europe’s Top 10 Casino Tech Solutions Providers in 2024, is set to make waves in the Asian iGaming sector with its groundbreaking standalone product. Making its debut at SIGMA Asia 2024 in Manila, ProgressPlay aims to captivate attendees with its innovative offerings showcased at stand BR917.

With ProgressPlay’s new standalone product, partners are able to market all markets.

SIGMA Asia, slated to run from June 3rd to 5th at Manila’s esteemed SMX Convention Centre, has already generated immense anticipation within the industry. With a diverse array of top-tier B2B and B2C exhibitors, including ProgressPlay, the event promises to be an unrivaled gaming hub, expected to attract over 20,000 delegates.

The Asian iGaming industry is experiencing exponential growth, fueled by technological advancements and a surge in demand for online gaming experiences. With the widespread adoption of mobile devices and digital payment methods, coupled with the popularity of online gaming, the sector presents lucrative opportunities for gaming entrepreneurs seeking to establish their presence across the continent, starting with a standalone solution.

Marina Nahhas, Sales and Marketing Manager at ProgressPlay said: “We are super excited making our debut at SIGMA Asia with our latest products. Our standalone product has huge potential for local markets and the exhibition gives us an excellent opportunity to present it to a large number of potential new customers.”

ProgressPlay’s standalone licensee offering made its debut at ICE back in January, and in this arrangement ProgressPlay serves as the technology provider while partners take charge of all their own operations.

ProgressPlay’s platform has been meticulously developed over the years, boasting a team of top-notch professionals dedicated to serving regulated markets including the UK. The platform is fully equipped to meet all the diverse requirements, many of which are proprietary services developed in-house.

Notably, ProgressPlay’s platform boasts proprietary AI capabilities for safer gambling shortlisted in the EGR Awards, setting it apart in the industry. Moreover, the platform offers unparalleled flexibility, enabling operators to tailor their offerings to specific regions and regulatory requirements. Through a strategic joint venture with a reputable cashier, ProgressPlay facilitates seamless integration of various payment methods, catering to the diverse needs of its partners.

ProgressPlay CEO Itai Loewenstein said:“The biggest advantage of the standalone platform is that it enables operators to have a much wider selection of countries and regulatory territories to choose from based on the licenses they hold and the built-in proprietary cashier that is easily adapted to the relevant markets and payment processors. An additional advantage for operators is the ability to create brands under the standalone platform, which is especially helpful in generating healthy ROI in Asian markets which we will be showcasing on stand BR917 at SiGMA Asia.”

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