Connect with us
SOFTSWISS

Latest News

2021 has already overtaken 2020 with more female-led games

Published

on

2021 has already overtaken 2020 with more female-led games
Reading Time: 2 minutes

 

While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.

As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.

1. PlayStation Games Year-on-Year

  • Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
  • 2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.
Year Female Male Mixed Ambiguous/NA/TBC Total
2016 27 120 97 62 306
2017 49 85 115 61 310
2018 27 90 98 42 257
2019 22 87 91 24 224
2020 14 53 67 29 163
2021 23 50 30 22 125

2. Xbox Games Year-on-Year

  • In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
  • So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.
Year Female Male Multiple Options Ambiguous/NA/TBC Total
2016 16 83 54 34 187
2017 9 49 65 21 144
2018 10 46 56 29 141
2019 9 49 74 16 148
2020 9 27 49 22 107
2021 14 43 30 22 109

3. The New Generation: Xbox Series X/S and PS5

  • Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
  • 33% of all games had both male and female protagonists or allowed the user to customise the gender.
Gender of Lead(s) Xbox Series X/S PlayStation 5 Xbox % PS5 % Total %
Female 21 30 11% 13% 12%
Male 58 81 31% 35% 34%
Multiple Options 68 68 37% 30% 33%
Ambiguous/NA/TBC 38 50 21% 22% 21%

Methodology

  • We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
  • We then broke this down to find out the best and worst years for female representation in video games.
  • To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.

 

Latest News

SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

Published

on

Reading Time: 2 minutes

Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

Continue Reading

Latest News

PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

Published

on

Reading Time: < 1 minute

Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

Continue Reading

Latest News

Kambi’s Festival of Sportsbook returns for fourth year

Published

on

Reading Time: < 1 minute

Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.