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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

George Miller

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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia
Reading Time: 3 minutes

 

EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

Asia

Kyushu IR Promotion Council Launched

Niji Narayan

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Kyushu IR Promotion Council Launched
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The Kyushu IR Promotion Council, which includes representatives of Kyushu’s major economic organisations and local governments, was launched on Monday with the goal of promoting Nagasaki’s IR bid.

The council will promote business matching between IR operators and local companies by holding seminars and events where they can meet.

Nagasaki Prefecture Governor Nakamura expressed his enthusiasm, stating, “The ripple effect of IR to the local economy and whether or not it can generate effective results is an extremely important issue.”

Nagasaki prefecture is currently conducting a public offering to select an IR operator, and last month named the three candidate operators to have progressed to the second round of bidding. They are Oshidori Consortium comprising Oshidori International Development Ltd and Mohegan Gaming & Entertainment, Casinos Austria International Japan, and NIKI Chyau Fwu (Parkview) Group which brings together Japan’s THE NIKI and Taiwan’s Chyau Fwu (Parkview) Group.

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Asia

World Cricket Championship 3 introduces dedicated esports mode with its latest update

George Miller

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World Cricket Championship 3 introduces dedicated esports mode with its latest update
Reading Time: 2 minutes

 

Also, one of the only ‘Made in India” game to feature in esports tournaments in the country

World Cricket Championship 3 with its new update introduces a dedicated esports mode titled ‘Esports Lobby’, along with a host of other features. The esports feature will allow users to host friendly tournaments while also facilitating seamless operations for organisers to host professional tournaments. Users will be able to spectate from various camera angles and shoutcast the matches.

WCC3 has featured in some prominent esports tournaments in the country including Redbull M.E.O., Skyesports and LXG WCC tournaments. Being one of the only ‘Made in India’ games to feature in esports tournaments in the country, WCC is looking to make it easier for players and tournament organisers to conduct tournaments on the game with this latest update.

The WCC franchise now stands at more than 155 million downloads. The large fan base of WCC 3 will now have a chance to get a taste of competitive esports experience.

The latest update also includes custom difficulty settings, ability to assign bowling actions alongside 7 new bowling actions, new cutscenes, challenge a friend mode, ability to capture highlights and more.

Says Next Wave Multimedia co-founder and CEO P.R. Rajendran, “Given the exponential growth of esports in the country in the past few years and many requests from our fans, we thought it would be an opportune moment to launch the ‘Esports Lobby’. With the newest update we want to add value to the esports ecosystem with WCC3.”

The custom difficulty setting is aimed at giving players more choices to play around with. The higher the difficulty, the more chances of getting kits and higher league scores. Apart from that, the new bowling actions along with the ability to assign them is aimed at bringing more versatility to the game. With new cut scenes and full camera control to capture highlights, WCC3 will give a further immersive experience.

The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series and offers new controls, real-time motion capture, as well as Hindi and English commentary from Aakash Chopra and Matthew Hayden respectively. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020, just within a few months of its launch.

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Asia

Kerala High Court Refuses to Stay Ban on Online Rummy

Niji Narayan

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Kerala High Court Refuses to Stay Ban on Online Rummy
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The High Court of Kerala has rejected a petition from online gaming companies to stay the ordinance that makes playing online rummy for stakes a punishable offence.

The state of Kerala is sticking to the online rummy ban introduced in February despite complaints from gaming companies who note that land-based play of rummy is not banned.

Online gaming companies also noted that rummy is a game of skill and the amendment of section 14A of the Kerala Gaming Act of 1960 only covered games of chance, not skill games.

According to local media, although the Kerala High Court stated that it does not agree with the complaint, it asked the Kerala Government to present a statement by May 29.

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