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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia
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EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

Asia

PAGCOR SEEKS GCG APPROVAL TO IMPLEMENT SALARY STEP INCREMENT

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The Philippine Amusement and Gaming Corporation said it has asked the Governance Commission for GOCCs (GCG) for approval of salary step increments based on employees’ length of service to correct distortions caused by its new Compensation and Position Classification System (CPCS).

In a letter to GCG Chairperson Atty. Marius Corpus dated February 22, 2024, PAGCOR Chairman and CEO Alejandro H. Tengco said the PAGCOR Board of Directors has approved the implementation of step increments but it needs GCG approval.

“Parallel to the thrust of the PAGCOR Board of Directors to prioritize the welfare of the employees, the PAGCOR Board approved the Implementation of Step Increment based on Length of Service, subject to GCG’s review and approval,” he said in the letter.

The PAGCOR chief said the step increment is only the first of many appeals that the agency plans to lodge with the GCG so that PAGCOR employees may enjoy competitive salaries and benefits comparable to other revenue-generating GOCCs.

PAGCOR received its Authority to Implement the CPCS on January 31 this year. However, majority of the employees were dismayed to see that their take-home pay decreased when they received their salaries on the first payday under CPCS on February 15, 2024.

The CPCS also caused distortions in pay scale since all employees were reverted to Pay Step 1 regardless of their years of service. This means that a new employee in a certain position gets the same salary as someone who has been in the same position for 15 years or more.

Chairman Tengco said the Step Increment appeal is only the first of many which the agency plans to lodge with the GCG to remedy the overall decrease in employees’ take home pay, especially for those who occupy the lowest rungs in the organization.

“We hope that the GCG will positively respond to our appeal so that all tenured PAGCOR employees will not feel shortchanged, and instead receive the compensation that they deserve under the bounds of the law,” he added.

A provision under the CPCS implementing guidelines states that “one step increment shall be granted to qualified personnel for every three years of continuous satisfactory service in the present position.”

Records show that as of December 31, 2023, a total of 7,057 PAGCOR personnel or 72.60% of the agency’s workforce have been in service for more than three years in their respective positions.

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Asia

BIGGER PRIZES UP FOR GRABS IN UPCOMING PAGCOR LINKED BINGO GAMES

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BINGO aficionados are in for another treat as the Philippine Amusement and Gaming Corporation (PAGCOR) brings back its popular linked bingo games dubbed “Mas Pinasayang Bingo Big Time Milyonaryo” on March 17, 2024 at the Le Pavillon Metropolitan Park in Pasay City.

Up to Php2 million in prizes will be up for grabs in Game 10 while a guaranteed pot of Php1 million each is at stake in the first nine games of the event.

Interested players may join through the host site or at Casino Filipino branches in Angeles, Bacolod, Cebu, Grand Regal, Ilocos Norte, Iloilo, Mactan, Mandaue, Olongapo, Tagaytay, Tagum and Talisay.

For every ticket worth Php3,000, participants will get to play four cards per game for 10 games.

The “Mas Pinasayang Bingo Big Time Milyonaryo” is a fitting sequel to the “Paskong Big Time Bingo Milyonaryo” linked bingo games held last December where seven lucky players won Php1 million each.

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Asia

PAGCor Says 188BET’s Return to the Philippines a Huge Vote of Confidence

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The Philippine Amusement and Gaming Corporation (PAGCor) today said that it welcomes the decision of online gaming giant 1888BET to move its operations from the Isle of Man back to the Philippines.

The Chairman and Chief Executive Officer for PAGCor, Alejandro H Tengco, said 188BET’s return ‘is a huge vote of confidence for the country as a regulatory haven and this is precisely what PAGCor is working hard at’.

“188BET’s move is a very positive response to our call for gaming investors to come to the Philippines,” Tengco said. “We would like to assure 188BET and other potential investors that PAGCor shall continue to be fair to everybody and that there will be a level playing field with a predictable and dependable regulatory framework.”

188BET announced its decision to move its operations to the Philippines earlier this week. The sports betting and casino company said that, effective March 19, its current operator, Cube Limited, will surrender its current Io MGSC licence in the Isle of Man and that 188BET will be operated by a new Philippines-based company, BestCommerce Corporation, which is licensed and regulated by PAGCor.

Tengco encouraged other investors to ride on the Philippine gaming industry’s growth momentum.

“Overall, the industry can expect sustained growth in the next five years with at least one integrated resort (IR) opening every year beginning this year in Quezon City to be followed by new IRs in Cebu, Clark and other equally strategic locations,” Tengco said.

He added that the industry can also expect PAGCor’s full decoupling from its casino operations within that time frame to become a purely regulatory entity dedicated to overseeing growth and attracting more investments.

“We shall also continue lowering our license fees and modernizing our systems to help realize our vision of making the Philippines the gold standard in gaming in the Asia-Pacific region,” Tengco said.

188BET used to hold office in Makati but it moved out of the country during the administration of former President Rodrigo Duterte.

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