Gaming
Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences.
First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include billboards as well as ads players can interact with, Magic Finger 3D also introduces Adverty’s Seamless In-Menu™ format.
“This combination of In-Play™ branding and In-Menu™ performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier effect,” says Adverty CEO, Tobias Knutsson.
Herdjie Zhou, CEO of Lucky Kat Studios, adds: “We are delighted to launch In-Play™ and In-Menu™ in Magic Finger 3D – our most successful game to date, which recently surpassed 20 million downloads. With the additional and incremental revenue we have seen a solid increase in Average Revenue Per Daily Active User (ARPDAU) without any downside to player engagemen
Based in The Hague, The Netherlands Lucky Kat Studios produces and publishes casual games with a pop culture twist. In addition to its recent chart-topper Magic Finger 3D, Lucky Kat is also the creator of cult hits such as Road Crash, Nom Plant and Ice Cream Roll.
In addition, Gold Town Games (GTG)’s World Hockey Manager 2021 has now gone live with its first In-Play™ ads and has since decided to add more integrations. As of today, the leading ice hockey manager simulation game has added both a new In-Play™ integration as well as clickable In-Menu™ units that appear organically during breaks in the game.
Thomas Jonasson from Gold Town Games explains: “World Hockey Manager 2021 has a very well-defined audience with over 80% of players being male and aged 20-45; concentrated in countries where Ice Hockey is a popular sport. We believe that the addition of In-Menu™ adds to further support and enhance the value of the In-Play™ ads we are already leveraging will make our game very attractive to advertisers looking to reach our target audience.”
Thorbjörn Warin, Chief Supply Officer at Adverty, says: “We are thrilled to bring Adverty’s unique, seamless and unobtrusive ad offering to wider audiences. We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetisation solutions.”
“We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience,” adds Tobias Knutsson.
This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty’s in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.
Gaming
New SuperScale eBook Launched to Help Mobile Game Developers Maximise Organic Success
SuperScale has released its latest ebook “From organic success to long-term revenue,” which addresses the concerns and opportunities identified in SuperScale’s landmark study, “Good Games Don’t Die”. The new SuperScale ebook builds on the signature whitepaper, providing mobile game developers with actionable insights and strategies to implement when a game gains organic traction.
Organic strategies such as celebrity endorsement, streamer coverage and TikTok virality can quickly catapult a game to the top of the charts, but it can be a challenge to maintain popularity. As discovered in the Good Games Don’t Die Report, 76% of launched games hit peak revenue and 47% of games die in year 1. The ebook provides developers with advice to further maximize the long-term revenue of games that have generated organic successes to date.
Previous findings also revealed that over a quarter (26%) of developers do not measure the lifetime value (LTV) and return on ad spend (ROAS) for their games. The ebook offers insights for developers exploring LTV and ROAS for the first time, alongside the significance of factors such as seasonality and marketing to seasoned game-makers. As discovered in the Good Games Don’t Die report, only 41% of developers use Ad mediation platforms. Inside the ebook, SuperScale specialists explain this process, offering advice about picking the right network, and the bidding and waterfall optimisation processes.
Ivan Trancik, CEO and Founder of SuperScale, said: “The findings from the Good Games Don’t Die white paper have been read far and wide by the industry. We’ve delved into the data to deliver an ebook that addresses the opportunities some developers are not currently exploring. In today’s mobile gaming landscape, every revenue-making opportunity counts, so we’re giving developers the insights to take their organic success to the next level.”
Gaming
Gaming Corps boosts Smash4Cash™ offering with release of RAMPAGE!
Gaming Corps – a publicly-listed game development company based in Sweden – is giving players the chance to swing wildly and bring the riches home in new game RAMPAGE!
Players can put their luck to the test and crack open ball after ball, revealing marvellous prizes hidden within.
RAMPAGE! is the second game in Gaming Corps’ Smash4Cash™ series, following the release of Piggy Smash in January. The Smah4Cash™ mechanic is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.
Each time a player wagers on RAMPAGE! they make an attempt to smash a single active ball laid out in the middle of the game screen. There are two racks, with one on each side of the active ball, each holding four balls.
If the ball is smashed, the player will be rewarded with an instant prize, and one of several features may also be awarded. After a ball is smashed, it will be replaced with a new ball that drops from the rack, becoming active.
A ball being smashed may activate the MULTIPLIER feature, which will apply to the payout of the next ball that will be smashed. The next ball is automatically made active and is a guaranteed smash.
What’s more for players is the RAMPAGE feature could also be activated. The game will enter RAMPAGE MODE, where the Hammer automatically attempts to smash balls until it fails. A minimum of two balls will be smashed in this feature.
Even more winnings can be claimed if the MULTIPLIER RAMPAGE feature is triggered, combining both the MULTIPLIER and RAMPAGE features. During this feature, all smashed balls will have their payouts multiplied by the awarded multiplier at the start of the feature.
That’s not all, as players can also win a random prize if the INSTANT WIN feature is triggered. The game will award a random prize of 10x, 25x, 100x or 1000x the bet.
Connor Blinman, Head of Games at Gaming Corps said: “Our Smash4Cash™ mechanic is giving players even more opportunities to make the most of our thrilling games, and following the successful release of Piggy Smash, I’m very thankful to our team for smashing it out the park with our latest game to use the mechanic, RAMPAGE!
“This won’t be the last you will be hearing from us with releases like this, and I really look forward to seeing how we can make our games even stronger through the use of this mechanic in the coming months.”
Gaming
THE BATTLE OF POLYTOPIA ARRIVES ON APPLE ARCADE
The award-winning 4x strategy game The Battle of Polytopia has joined Apple Arcade as a ‘plus’ version with all tribes and skins unlocked.
In The Battle of Polytopia, tribes offer new units, technology, and buildings for players to enjoy as they seek to gain the highest score or defeat their opponent in the turn-based game. Apple Arcade users can have instant access to all 16 Polytopia tribes without needing to buy them separately as DLC.
The game has already been enjoyed by more than 20 million users on mobile, Steam and Switch and has a string of high-profile fans including Deepmind´s CEO Demis Hassabis and MrBeast. The standard version of the game will remain available on the App Store.
Christian Lövstedt, General Manager for The Battle of Polytopia, commented:
“The Apple Arcade release of The Battle of Polytopia will make the game available for even more players to enjoy. Whether it’s the unique insect abilities of the Cymanti, or the icy powers of the Polaris, the special tribes of Polytopia each offer a new spin on gameplay. By making all 16 tribes available, players can enjoy everything Polytopia has to offer from the very start.”
As initially announced by Apple Arcade, The Battle of Polytopia joins Bloons TD Battles 2+ and Crayola Adventures as new additions to the subscription service.
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