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Developing African and Asian Markets Are the Potential Next Step for Online Casinos

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Valued at $53.7 billion in 2019 alone, the current CAGR paints the online casino market to be valued at $100 billion in 2017, according to the European Business Review. Existing primarily in Europe and North America, this market has expanded rapidly over the last few years, as online access and the digitisation of interactive entertainment have become ubiquitous.

As far as this industry has developed, there are concerns that it could soon approach a plateau as maximum engagement within existing territories is reached. However, with the rapid development of online access in currently underrepresented markets like Asia and Africa, new opportunities are being presented. Though full integration with these markets is likely to be a while away, their evolution illustrates a potentially significant next step, if current patterns hold.

Current Market Form

As it exists today, the online casino market values choice and ease of access the most. Illustrated by services like Betway, casino websites commonly include hundreds of games, access to sportsbooks, live casinos, esports betting, and more. This development mirrors how outside interactive entertainment markets operate too, where websites like Kongregate have evolved to a point where simplicity and efficiency are key. This same idea even applies to non-interactive media, such as streaming services like Hulu and Peacock, which have similarly placed considerable emphasis on these central aspects.

Aside from giving an illustration of how far the iGaming ecosystem has come, the current state of the online casino industry shows that a streamlined focus makes this form of entertainment more welcoming than ever. This is important because, unlike in Europe and America when online casinos were first arriving, the integration of online casinos with new areas could be smoother than at any point in the past. Not having to deal with old clunky software or poor mobile integration, installing casino games in new environments is far easier than it’s ever been.

IMAGE SOURCE: pixabay.com

Infrastructural Changes in Asia in Africa

Driving the potential for change in Asia and Africa are recent efforts to modernise online infrastructure. In Asia, this is best illustrated by the investment made by the Indian government in fibre internet availability. According to Global Data, this ambitious plan, called the ‘Digital India Mission’, seeks to connect 600,000 villages to fibre internet by 2023. This is in accordance with annual fibre growth rates of 113% within India, whereby a target of five million kilometres of cable should be achieved by 2024.

In Africa, it’s smaller efforts by countries like Nigeria which hold the most promise. Here, policies like the Nigerian National Broadband Plan target an immense growth in online availability by 2025. Including a target of 90% population coverage of 4G and 5G access, alongside 120,000 km of fibre, this expansion should allow internet access in Nigeria alone to double their internet penetration stats. This one country’s growth alone would mean around an extra 90 million internet users, with involvement in online iGaming services seeing obvious dividends.

Maximum Theoretical Integration

Looking at the current news on the worldwide iGaming economy, it’s difficult to predict exactly where maximum theoretical penetration rates might plateau. There are a variety of intersecting reasons for this, any one of which can have significant implications, where adding more variables makes future analysis a complicated task.

Originally, it was the basic appeal of having casino games on digital devices that drew in players, and on some level, this remains true. Sometime later, the improving graphics and gameplay of online systems served as the primary draw, as games like slots offered opportunities not available in physical casinos. Later still, mobile integration would prove a huge hit, making it possible for gamblers to play from practically anywhere when out and about. Finally, the development and popularisation of live casino titles as noted by us at European Gaming kept raising the realism of what online casinos could achieve, further drawing in players.

Combine these elements with growing internet access and lowering financial barriers to entry, and all that can be said for sure is that online casinos will continue to grow. In markets such as Africa and Asia, fulfilling untapped potential could lead to a complete revolution in online casino popularity. For established markets, less significant growth is likely, but the endpoint is still unknown.

IMAGE SOURCE: pixabay.com

Regardless of how the market continues to develop, the one absolute truth is that online casinos are on the cusp of another boom, as we explore at European Gaming. The only questions remaining are how will existing casinos manage this boom, and what could change as seeking these markets becomes increasingly important. Whatever happens, the 2020s will set new records for online casino engagement, and the 2030s are likely to follow suit.

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

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Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

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Week 17/2024 slot games releases

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Week 17/2024 slot games releases
Reading Time: 5 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Belatra grows games portfolio with Golden øks title

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Endorphina releases its newest title - Jolly Queen!

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

Belatra serves up tasty Chef’s Sticky Fruits slot

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

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